Courses
MIS 2101: Information Systems in Organizations View All
Values and Variables
An Introduction to Programming
Loop Fundamentals
Logical Operations and Conditional Logic
HTML and CSS Basics
What Exactly is a Function?
Operators
Program in 3 Easy Steps
The API Economy
Digital Product Management
Max’s Story
Case Study: Ransomware
Cyber security: Vulnerability & Protection
Cyber Security Basics
Concepts of Max’s Lab (1a-1b)
MIS 5001: Information Technology Management View All
MIS 5101: Business Intelligence View All
MKTG 2101: Marketing Management View All
Intro to Marketing Part 2: Breaking Down the Marketing Mix
Intro to Marketing Part 1: What is Marketing?
Integrated Marketing Channels & Intermediaries An Introduction
Integrated Marketing Channels & Intermediaries Retailing & Retailers
Integrated Marketing Channels & Intermediaries Wholesalers & Wholesaling
New Shoes Introduction & Overview Part 2
New Shoes Introduction & Overview Part 1
Intro to Advertising
Pricing: Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies
Pricing: Understanding and Capturing Customer Value Part 2: Product Mix Strategies
Consumer and Business Buyer Behavior
Personal Selling
Sales and Sales Management
Pricing: Understanding and Capturing Customer Value Part 1: Basics
Introduction to Marketing: Origins and Evolution
MKTG 3501: Integrated Marketing Communications View All
Consumer Promotions
Trade Promotions
Database Marketing Part 3
Database Marketing Part 2
Database Marketing Part 1
Alternative Media
Alternative Marketing
Social Media: An Introduction
Social Media Strategies
Digital Marketing Mobile and Digital Strategies
Digital Marketing Email, Online, and SEO Strategies
Digital Marketing Web 4.0 and E-Commerce
Radio, Out-Of-Home, and Print Advertising
TV Advertising Analysis
Media Planning & Buying Process
MKTG 3506: Value Delivery Networks View All
Branding Basics
Use of Cases in Marketing Education
Evaluating Locations
GIS in Retail Site Selection
Overview of Retailing and Retailing Management
Retail Site Selection
Pricing Basics – Setting Prices using B-E Analysis
Pricing Basics – Setting Prices
Setting Prices – The Basics and the Role of Costs
Overview of Retailing and Retailing Management
Value Delivery System
Retailers, Wholesalers, Distributors (oh my)
Fast Fashion Retail & SCM
Basics of Merchandising and Visual Merchandising
Merchandise Management- An Overview
MKTG 3507: Direct Marketing View All
Customer Loyalty
Customer Centricity
Customer Centricity Serving the Customer
Customer Centricity Understanding the Customer
Serving the Customer in Direct Marketing
Fulfilling the Direct Marketing Offer
Customer Lifetime Value Part 2
Customer Lifetime Value Part 1
Direct Marketing Overview
Marketing Automation
Evaluating Performance
Modeling
Tools II
Reading Analytics
Tools I
MKTG 3508: Digital Marketing View All
Online Video Pt 2
Online Video Pt 1
Mobile Marketing
Designing A Campaign Strategy: An Introduction
A Digital Marketing Overview
Designing A Campaign Strategy: Select Tactics & Set KPIs
Designing A Campaign Strategy: Initial Analysis
Designing A Campaign Strategy: Customers & Positioning
Designing A Campaign Strategy: Setting Objectives
Trends in Video Advertising
Using Gaming in Marketing
Testing Creative
Determining KPI
E-Commerce
Keys to Interactive TV Success
MKTG 3509: Customer Data Analytics View All
Lifts
Gains
Customer Lifetime Value 2
Customer Lifetime Value 1
Applications of a Chi Square Test
Building Blocks of Chi-Square
Calculating Chi-Square Tests
The Chi-square Distribution
Characterizing Distribution
Trends Toward More Customer Data Analytics
Sources of Customer Data
Profitability of Marketing
Measurement Levels of Variables
Central Tendency
Population versus Samples
MKTG 3511: Marketing Research View All
Descriptive Research Design
Multiple Regression Analysis
Correlation Analysis
Simple Regression
Cross-Tabs
z-Test for Two Proportions
Types of Research Designs
z-Test for One Proportion
z-Test For One Proportion
z-Test For Two Proportions
Spearman Rank Order Correlation
The Marketing Research Report
Scale Quality
Proportionate vs Nonproportionate Sampling
t-Test for Two Independent Means
MKTG 3515: Principles of Supply Chain Management View All
Supply Chain Performance and Financial Analysis
Supply Chain Network Location Analysis
Transportation: Managing the flow of products
Supply Chain Management Contribution
The Bullwhip Effect in Supply Chain Management
Supply Chain Preformance Measurement
Short Range Production Planning Part 2
Short Range Production Planning Part 1
Inventory Management: Economic Order Quantity 101 (EOQ) Part 2
Inventory Management: ABC Analysis and Inventory Accuracy Part 1
Order Management and Customer Service Part 2
Order Management and Customer Service Part 1
Demand Management Forecasting Part 2
Demand Management Forecasting Part 1
MKTG 3553: International Marketing View All
Motivating Foreign Sales Personnel
Personal Selling and Sales Management
Tariffs and Duty Systems
Products and Services for International Customers – Product Adaptation
Communication Decisions Digital Media – Advertising Communication Styles
Communication Decisions Digital Media- International Web Sites and Social Media
Pricing Strategies
Market Channels II- Channel Structures
Market Channels I
Products and Services for International Customers – Global Branding
Advertising and Public Relations
Cultural Variables in Advertising
Global Advertising and Culture
Market Entry Strategies – Joint Venture and Investment
Organizational Structure for Market Entry
MKTG 3596: Consumer & Buyer Behavior View All
Consumer Behavior Reimagined
Positioning
Segmentation
Social class
Understanding Culture
Identifying Opinion Leaders
Consumer Decision Making
Social Responsibility of Brands
Diffusion of Innovations
Emerging Markets
Qualitative vs. Quantitative Research
Personality and Consumer Behavior
Communication Models
Learning Theories
Secondary Data
MKTG 4501: Marketing Strategy View All
PLC Penetration Options
Digital Strategy Overview
Digital Strategy Components
Cooperation Strategies
Strategies for Mature Markets
Competitive Response
Strategic Alignment
Sustaining Advantage
Levels of Competition
SWOT
Digital Differentiation Potential
Segmentation Overview
Portfolio Models
Managing Sales Growth
Integrating Product Management Miles and Snow
MKTG 5001: Marketing Management View All
Customer Value Proposition
Global Marketing
Integrated Marketing Communications
Brand Strategy
Channel Strategy
Customer Behavior
Marketing Plan & Research Planning
Marketing Strategy: Segmentation, Targeting and Positioning
Pricing Strategy
Product Development
Managing Integrated Marketing Communications
Customer Relationship Management
Developing the Marketing Plan
Introduction to Marketing and Marketing Management
Pricing Strategy and Development
MKTG 5101: Consumer & Buyer Behavior View All
MKTG 5107: Product Management View All
MKTG 5108: Data and Financial Driven Marketing View All
Selecting Appropriate Metrics for Program Tracking
Marketing Contribution to Shareholder Value
Making the Marketing Program Go/No Go Decision
Zero-based Budgeting
The Uses and Limitations of Data For Brand Management
Tracking Prospective Customers’ Bias to Action
The Marketing Communications Budget
Metrics for Media and Message Effectiveness
Using CRM Data for Evaluating Competitive Risk
The Firm’s WACC as the Benchmark for Program Performance
The Firm’s Deal Pipeline
The Firm’s CRM System sources and Uses of Data
Financial Evaluation of the Firm’s Go-to-Market Strategies
Data Applications for Marketing Decision-making
MKTG 5170: Marketing Research View All
The Marketing Research Process
Probability and Nonprobability Sampling
Exploratory Research
Measuring Attitudes, Beliefs, and Behaviors
Data Cleaning and Preliminary Data Analysis
Descriptive Research
Criteria of Research Reports
Correlation and Regression
Creating Data Collection Forms
Casual Research
Analysis of Variance
The Role of Secondary Data
MKTG 5180: Consumer Behavior View All
Targeting and Positioning
Trends Impact on Consumer Behavior
Human Experience
Personal Characteristics
Predictors of Consumer Behavior
Segmentation
Perceptual Maps- A Review
Post Recession Consumer Behavior
Framing
Heuristics
Motivation
Customer Centricity
ELM
Demand Landscape
Consumer Decision Making
MKTG 5602: Quantitative Methods in Marketing View All
Conjoint Analysis- Uses by Marketers
Strategic Segmentation
Simulated Test Market – Example
Segmentation- Improving Chances of Success
Segmentation- Identifying High Value Targets
Simulated Test Market Forecasting – Introduction
Expected Utility- Compositional Method
Conjoint Analysis- Total Expected Utility
Conjoint Analysis- Partworth Utilities
Conjoint Analysis- Market Simulators
Conjoint Analysis: Experimental Design/Data Collection
Conjoint Analysis- Decision Theories
Conjoint Analysis- Decision Rules for Predicting Choices
Conjoint Analysis- Comparing Conjoint Methodologies
Conjoint Analysis- Attribute Importance
MKTG 5890: Customer Data Analytics View All
MSOM 3101: Operations Management View All
Process Capability
Creating Control Charts – c-chart and p-chart
Creating Control Charts – x bar and R
Regression Analysis
Project Scheduling – Creating the Schedule
Bottleneck Analysis
Decision Tree
Utilization and Efficiency in Operations
Error Analysis in Forecast
Assembly Line Balancing
Forecasting Methods
Break-Even Analysis in Operations
Types of Queueing Systems
Project Scheduling – Network Diagrams
Pert – Probability Calculations
MSOM 5001: Operations Management View All
What Steps Lead to Conformance to Specification
Diagnosing Quality Problems
Operations Management Improvement
How Are Projects Planned
Importance of Quality
Statistical Process Control
Broad Approaches to Improvement
Elements of Improvement
Critical Path Analysis
Advantages and Disadvantages of Layout Types
Basic Layout Types
Capacity Decisions Using Queuing Principles
Coping with Mismatches Between Demand and Capacity
Cumulative Representations
How Can Inventory Be Controlled
MSOM 5108: Project Management View All
MSOM 5301: Capacity Planning and Project Management View All
Cycle Time
Inventory Investment
Moving Averages in Excel
Regression and Multiple Regression Using Excel
Calculating Expected Values in Excel
Exponential Smoothing with Excel
Introduction to Operations Management
The Maximin Criterion for Decision Analysis
Transforming Leadership Through Data Analytics: The Leadership Concepts
Break Even Analysis with Excel OM
