Courses Home Courses A B E F H I L M R S T Refine/Search Courses MIS 2101: Information Systems in Organizations View All Previous Values and Variables An Introduction to Programming Loop Fundamentals Logical Operations and Conditional Logic HTML and CSS Basics What Exactly is a Function? Operators Program in 3 Easy Steps The API Economy Digital Product Management Max’s Story Case Study: Ransomware Cyber security: Vulnerability & Protection Cyber Security Basics Concepts of Max’s Lab (1a-1b) View All Next MIS 5001: Information Technology Management View All Previous Technology and Jobs Information Technology & Industry Competition Business Intelligence Change Management Management Information Systems Overview Enterprise Resource Planning The Role of the CIO Next MIS 5101: Business Intelligence View All Previous Infographic Framework Data Literacy Business Intelligence: The Things You can do With Data Telling a Story with Data Key Challenges Management Faces with Data Asking the Right Questions: Key Performance Indicators & Data Tufte’s Basic Principles Data Visualization Next MKTG 2101: Marketing Management View All Previous Intro to Marketing Part 2: Breaking Down the Marketing Mix Intro to Marketing Part 1: What is Marketing? Integrated Marketing Channels & Intermediaries An Introduction Integrated Marketing Channels & Intermediaries Retailing & Retailers Integrated Marketing Channels & Intermediaries Wholesalers & Wholesaling New Shoes Introduction & Overview Part 2 New Shoes Introduction & Overview Part 1 Intro to Advertising Pricing: Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies Pricing: Understanding and Capturing Customer Value Part 2: Product Mix Strategies Consumer and Business Buyer Behavior Personal Selling Sales and Sales Management Pricing: Understanding and Capturing Customer Value Part 1: Basics Introduction to Marketing: Origins and Evolution View All Next MKTG 3501: Integrated Marketing Communications View All Previous Consumer Promotions Trade Promotions Database Marketing Part 3 Database Marketing Part 2 Database Marketing Part 1 Alternative Media Alternative Marketing Social Media: An Introduction Social Media Strategies Digital Marketing Mobile and Digital Strategies Digital Marketing Email, Online, and SEO Strategies Digital Marketing Web 4.0 and E-Commerce Radio, Out-Of-Home, and Print Advertising TV Advertising Analysis Media Planning & Buying Process View All Next MKTG 3506: Value Delivery Networks View All Previous Branding Basics Use of Cases in Marketing Education Evaluating Locations GIS in Retail Site Selection Overview of Retailing and Retailing Management Retail Site Selection Pricing Basics – Setting Prices using B-E Analysis Pricing Basics – Setting Prices Setting Prices – The Basics and the Role of Costs Overview of Retailing and Retailing Management Value Delivery System Retailers, Wholesalers, Distributors (oh my) Fast Fashion Retail & SCM Basics of Merchandising and Visual Merchandising Merchandise Management- An Overview View All Next MKTG 3507: Direct Marketing View All Previous Customer Loyalty Customer Centricity Customer Centricity Serving the Customer Customer Centricity Understanding the Customer Serving the Customer in Direct Marketing Fulfilling the Direct Marketing Offer Customer Lifetime Value Part 2 Customer Lifetime Value Part 1 Direct Marketing Overview Marketing Automation Evaluating Performance Modeling Tools II Reading Analytics Tools I View All Next MKTG 3508: Digital Marketing View All Previous Online Video Pt 2 Online Video Pt 1 Mobile Marketing Designing A Campaign Strategy: An Introduction A Digital Marketing Overview Designing A Campaign Strategy: Select Tactics & Set KPIs Designing A Campaign Strategy: Initial Analysis Designing A Campaign Strategy: Customers & Positioning Designing A Campaign Strategy: Setting Objectives Trends in Video Advertising Using Gaming in Marketing Testing Creative Determining KPI E-Commerce Keys to Interactive TV Success View All Next MKTG 3509: Customer Data Analytics View All Previous Lifts Gains Customer Lifetime Value 2 Customer Lifetime Value 1 Applications of a Chi Square Test Building Blocks of Chi-Square Calculating Chi-Square Tests The Chi-square Distribution Characterizing Distribution Trends Toward More Customer Data Analytics Sources of Customer Data Profitability of Marketing Measurement Levels of Variables Central Tendency Population versus Samples View All Next MKTG 3511: Marketing Research View All Previous Descriptive Research Design Multiple Regression Analysis Correlation Analysis Simple Regression Cross-Tabs z-Test for Two Proportions Types of Research Designs z-Test for One Proportion z-Test For One Proportion z-Test For Two Proportions Spearman Rank Order Correlation The Marketing Research Report Scale Quality Proportionate vs Nonproportionate Sampling t-Test for Two Independent Means View All Next MKTG 3515: Principles of Supply Chain Management View All Previous Supply Chain Performance and Financial Analysis Supply Chain Network Location Analysis Transportation: Managing the flow of products Supply Chain Management Contribution The Bullwhip Effect in Supply Chain Management Supply Chain Preformance Measurement Short Range Production Planning Part 2 Short Range Production Planning Part 1 Inventory Management: Economic Order Quantity 101 (EOQ) Part 2 Inventory Management: ABC Analysis and Inventory Accuracy Part 1 Order Management and Customer Service Part 2 Order Management and Customer Service Part 1 Demand Management Forecasting Part 2 Demand Management Forecasting Part 1 Next MKTG 3553: International Marketing View All Previous Motivating Foreign Sales Personnel Personal Selling and Sales Management Tariffs and Duty Systems Products and Services for International Customers – Product Adaptation Communication Decisions Digital Media – Advertising Communication Styles Communication Decisions Digital Media- International Web Sites and Social Media Pricing Strategies Market Channels II- Channel Structures Market Channels I Products and Services for International Customers – Global Branding Advertising and Public Relations Cultural Variables in Advertising Global Advertising and Culture Planning for Foreign Market Entry Market Entry Strategies – Licensing View All Next MKTG 3596: Consumer & Buyer Behavior View All Previous Consumer Behavior Reimagined Positioning Segmentation Social class Understanding Culture Identifying Opinion Leaders Consumer Decision Making Social Responsibility of Brands Diffusion of Innovations Emerging Markets Qualitative vs. Quantitative Research Personality and Consumer Behavior Communication Models Learning Theories Secondary Data View All Next MKTG 4501: Marketing Strategy View All Previous PLC Penetration Options Digital Strategy Overview Digital Strategy Components Cooperation Strategies Strategies for Mature Markets Competitive Response Strategic Alignment Sustaining Advantage Levels of Competition SWOT Digital Differentiation Potential Segmentation Overview Portfolio Models Managing Sales Growth Integrating Product Management Miles and Snow View All Next MKTG 5001: Marketing Management View All Previous Customer Value Proposition Global Marketing Integrated Marketing Communications Brand Strategy Channel Strategy Customer Behavior Marketing Plan & Research Planning Marketing Strategy: Segmentation, Targeting and Positioning Pricing Strategy Product Development Customer Relationship Management Developing the Marketing Plan Managing Integrated Marketing Communications Introduction to Marketing and Marketing Management Pricing Strategy and Development View All Next MKTG 5101: Consumer & Buyer Behavior View All Previous Overview of the Consumer Buying Decision Process What is Consumer Behavior Consumption as an Extension of the Self Persuasive Communications Consumer Well-Being Product Disposal from a Consumer Behavior Perspective Next MKTG 5107: Product Management View All Previous Product Design Product Protocol Product Use Testing The Strategic Elements of Product Development Launch Management The New Products Process Open Innovation The Problem Find Solve Approach Concept Testing Diffusion of Innovation Next MKTG 5108: Data and Financial Driven Marketing View All Previous Selecting Appropriate Metrics for Program Tracking Marketing Contribution to Shareholder Value Making the Marketing Program Go/No Go Decision Zero-based Budgeting The Uses and Limitations of Data For Brand Management Tracking Prospective Customers’ Bias to Action The Marketing Communications Budget Metrics for Media and Message Effectiveness Using CRM Data for Evaluating Competitive Risk The Firm’s WACC as the Benchmark for Program Performance The Firm’s Deal Pipeline The Firm’s CRM System sources and Uses of Data Financial Evaluation of the Firm’s Go-to-Market Strategies Data Applications for Marketing Decision-making Next MKTG 5170: Marketing Research View All Previous The Marketing Research Process Probability and Nonprobability Sampling Exploratory Research Measuring Attitudes, Beliefs, and Behaviors Data Cleaning and Preliminary Data Analysis Descriptive Research Criteria of Research Reports Correlation and Regression Creating Data Collection Forms Casual Research Analysis of Variance The Role of Secondary Data Next MKTG 5180: Consumer Behavior View All Previous Targeting and Positioning Trends Impact on Consumer Behavior Human Experience Personal Characteristics Predictors of Consumer Behavior Segmentation Post Recession Consumer Behavior Perceptual Maps- A Review Framing Heuristics Motivation Customer Centricity ELM Demand Landscape Consumer Decision Making View All Next MKTG 5602: Quantitative Methods in Marketing View All Previous Conjoint Analysis- Uses by Marketers Strategic Segmentation Simulated Test Market – Example Segmentation- Improving Chances of Success Segmentation- Identifying High Value Targets Simulated Test Market Forecasting – Introduction Expected Utility- Compositional Method Conjoint Analysis- Total Expected Utility Conjoint Analysis- Partworth Utilities Conjoint Analysis- Market Simulators Conjoint Analysis: Experimental Design/Data Collection Conjoint Analysis- Decision Theories Conjoint Analysis- Decision Rules for Predicting Choices Conjoint Analysis- Comparing Conjoint Methodologies Conjoint Analysis- Attribute Importance View All Next MKTG 5890: Customer Data Analytics View All Customer Data Analytics Part 2 Customer Data Analytics Part 1 MSOM 3101: Operations Management View All Previous Process Capability Creating Control Charts – c-chart and p-chart Creating Control Charts – x bar and R Regression Analysis Project Scheduling – Creating the Schedule Bottleneck Analysis Decision Tree Utilization and Efficiency in Operations Error Analysis in Forecast Assembly Line Balancing Forecasting Methods Break-Even Analysis in Operations Types of Queueing Systems Project Scheduling – Network Diagrams Pert – Probability Calculations View All Next MSOM 5001: Operations Management View All Previous What Steps Lead to Conformance to Specification Diagnosing Quality Problems Operations Management Improvement How Are Projects Planned Importance of Quality Statistical Process Control Broad Approaches to Improvement Elements of Improvement Critical Path Analysis Advantages and Disadvantages of Layout Types Basic Layout Types Capacity Decisions Using Queuing Principles Coping with Mismatches Between Demand and Capacity Cumulative Representations How Can Inventory Be Controlled View All Next MSOM 5108: Project Management View All Previous Introduction and Framework Project Scheduling PT1 Project Scheduling PT2 Scope Definition Budgeting Earned Value Next MSOM 5301: Capacity Planning and Project Management View All Previous Cycle Time Inventory Investment Moving Averages in Excel Regression and Multiple Regression Using Excel Calculating Expected Values in Excel Exponential Smoothing with Excel Introduction to Operations Management The Maximin Criterion for Decision Analysis Transforming Leadership Through Data Analytics: The Leadership Concepts Break Even Analysis with Excel OM Next
