Agency Law Total Running Time: 12:45 advertising, employees, independent contractors, principle-agent issues Agency Law
Imperfect Competition: Monopolistic Competition Total Running Time: 15:42 advertising, differentiation, location, maximize profit, public policy Imperfect Competition: Monopolistic Competition
Integrated Marketing Communications Part 1 Total Running Time: 04:57 advertising, branding, campaign management, interference Integrated Marketing Communications Part 1
Sponsorship Fundamentals Total Running Time: 12:43 advertising, Consumer knowledge, Fundamentals, Increased revenue, Sports sponsorship value Sponsorship Fundamentals
The Marketing Communications Budget Total Running Time: 08:04 advertising, advertising agency, budgeting methods, communication objectives, elements of the communication budget, media costs, paid communications, unpaid communications The Marketing Communications Budget