Bases for Segmentation Total Running Time: 11:06 behavioral, consumer needs, differentiation, Geographic, Market Segmentation, Psychographic, Psychological Bases for Segmentation
Business Strategies and Marketing Implications Total Running Time: 17:29 cost leadership, differentiation, strategic positioning Business Strategies and Marketing Implications
Customer Value Proposition Total Running Time: 15:47 differentiation, positioning Customer Value Proposition
Entry Strategy and Strategic Alliances Total Running Time: 38:15 acquisition, foreign expansion, franchising, global, licensing, location Entry Strategy and Strategic Alliances
Implications of Monopoly Total Running Time: 30:12 horizontal integration, net impact, public policy, regulation Implications of Monopoly
Integrated Marketing Communications Part 1 Total Running Time: 04:57 advertising, branding, campaign management Integrated Marketing Communications Part 1
Public Policy Fundamentals Total Running Time: 15:48 constitution, government, public policy Public Policy Fundamentals
The Foundations of Culture – Resources Total Running Time: 07:43 location, quality The Foundations of Culture – Resources
The Marketing Communications Budget Total Running Time: 08:04 advertising, advertising agency The Marketing Communications Budget
Tourism Public Policy and Governance Total Running Time: 17:28 governance, ideology, public policy Tourism Public Policy and Governance
Transportation Models I Total Running Time: 09:51 distribution, location, service, source Transportation Models I
Whistleblowing and the Law Part 1 Total Running Time: 16:16 contract, intentional tort, public policy, wrongful discharge Whistleblowing and the Law Part 1