Multinational Strategies Total Running Time: 26:22 global, international, strategy, transnational Multinational Strategies
Entry Strategy and Strategic Alliances Total Running Time: 38:15 acquisition, entry mode, foreign expansion, franchising, global, joint venture, licensing, location, pro, turnkey arrangement Entry Strategy and Strategic Alliances
Middle Class in Emerging Markets Total Running Time: 06:07 brand awareness, consumer brand, established, global Middle Class in Emerging Markets
Brand Equity Total Running Time: 07:14 brand name, evoked set, global, recall, recognize, value, worth Brand Equity
Understanding Globalization Total Running Time: 38:54 company, economy, foreign direct investment, global, international, multinational, subsidiary Understanding Globalization
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