Consumer Buyer Behavior Part 2 Total Running Time: 11:13 buying decisions processes, cognitive mapping, consumer attitudes, consumer environmental approach, culture influence on buying behavior, evoked set, interpersonal influences, multiattribute approach, non-personal influences, values beliefs impact on buying behavior Consumer Buyer Behavior Part 2
Brand Equity Total Running Time: 07:14 brand name, evoked set, global, recall, recognize, value, worth Brand Equity
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