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Review of Inference Confidence Intervals
Product Development
Brand Strategy
Integrated Marketing Communications
Risk and Return
Pricing Strategy
Marketing Strategy: Segmentation, Targeting and Positioning
Customer Value Proposition
Review of Inference Hypothesis Tests
Capital Structure Part 1
Channel Strategy
Data
Capital Structure Part 2
Audit Sampling Methods
Effective Presentations
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Structures in New Products Organizations
Financial Analysis for New Product Concepts
Strategic Platform Decision
Product Design
Benefits of Product Use Testing
Launch Tactics
Product Architecture and Prototype Development
Product Protocol
Quality Function Deployment
Public Policy Issues: Product Liability
The Full Screen
Concept Testing
Market Testing Techniques Part 2
The Strategic Elements of New Product Development in Action
Product Portfolio Analysis
