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Consumer Behavior Reimagined

Marketing Videos

Brand Equity

07:14

Brand Equity

07:00

Covariance

10:30

Cross-Tabs

11:10

Cross-Tabs

12:52

E-Commerce

17:17

ELM

09:16

Framing

07:40

Heuristics

10:57

Introduction

18:04

Modeling

12:34

Motivation

13:26

n-Way ANOVA

07:22

Offers I

05:06

Offers II

10:25

Positioning

07:56

Positioning

06:42

Segmentation

15:20

Segmentation

06:44

Social class

07:58

SPM Tutorial

07:31

Tools I

11:46

Tools II

09:38