Marketing

A Digital Marketing Overview

Total Running Time: 09:31

digital marketing

A Digital Marketing Overview

Advertising and Public Relations

Total Running Time: 11:36

corporate social responsibility, global marketing, global media decisions, importance of PR and CSR, issues in global advertising, publicity, selecting international advertising agency

Advertising and Public Relations

Advertising Campaign Management Part 1

Total Running Time: 10:26

advertising expenditures, advertising theories, campaign management, heirarchy of effects model, means-end theory, visual esperanto

Advertising Campaign Management Part 1

Advertising Campaign Management Part 2

Total Running Time: 14:43

advertising agency, advertising personnel, boutique agency, campaign management, creative pitch, crowdsourcing, external advertising agency, full-service agency, inside agency, outside agency

Advertising Campaign Management Part 2

Advertising Campaign Management Part 3

Total Running Time: 14:44

advertising campaign parameters, advertising constraints, advertising goals, brand awareness, campaign duration, campaign management, creative brief, media selection, ranking claims, support claims, variability theory

Advertising Campaign Management Part 3

Advertising Design Part 1

Total Running Time: 09:01

affective message, cognitive message, comparative advertising, conative message, creative brief, emotional advertising, hyperbole advertising, message strategy, message theme, resonance advertising, uniques selling proposition

Advertising Design Part 1

Advertising Design Pt 2

Total Running Time: 09:09

advertising appeals, emotional appeals, fear appeals, humor appeals, music appeals, rationale appeals, scarcity appeals

Advertising Design Pt 2

Advertising Design Pt 3

Total Running Time: 07:54

animation framework, authoratiative framework, brand ambassadors, brand spokesperson, demonstration framework, executional frameworks, rotoscoping, slice of life framework, storytelling framework

Advertising Design Pt 3

Airline Industry Part 1

Total Running Time: 04:57

airline cargo, evolution of airline industry, impact on supply chains, overview airline industries

Airline Industry Part 1

Airline Industry Part 2

Total Running Time: 09:11

advantages of air industry, air equipment, airline industry competition, types of air carriers

Airline Industry Part 2

Airline Industry Part 3

Total Running Time: 08:30

airline industry issues, costing in airline industry, economies of density, economies of scales

Airline Industry Part 3

Alternative Marketing

Total Running Time: 09:20

branded entertainment, buzz marketing, guerilla marketing, lifestyle marketing, product placement

Alternative Marketing

Alternative Media

Total Running Time: 09:54

brand communities, brand loyalty, cinema advertising, in-store marketing, point-of-purchse displays, POP displays, videogame advertising

Alternative Media

Analysis of Variance

Total Running Time: 15:37

analysis of variance, N-Way ANOVA, One Way ANOVA

Analysis of Variance

Analyzing a Campaign

Total Running Time: 20:21

campaign objectives, data collection, data myths, digital analytics, email, five key display ad metrics, frequency, monetary, paid search, recency, RFI, social media, website behavior

Analyzing a Campaign

Analyzing Target Markets

Total Running Time: 11:45

Consumer Insights, Marketing Strategies, Target Markets

Analyzing Target Markets

Anchoring and Adjusting

Total Running Time: 09:31

adjustment, Anchoring, heuristics, Leverage

Anchoring and Adjusting

Assessment of Market Dynamics

Total Running Time: 13:17

market concentration, market share data, market size, relative market concentration

Assessment of Market Dynamics

Barriers to International Trade

Total Running Time: 08:53

government programs, protectionism, types of trade barriers

Barriers to International Trade

Bases for Segmentation

Total Running Time: 11:06

behavioral, consumer needs, demographic, differentiation, Geographic, Market Segmentation, Psychographic, Psychological

Bases for Segmentation

Basics of Merchandising and Visual Merchandising

Total Running Time: 12:47

Basics of Merchandising and Visual Merchandising

Behavioral Learning Theories

Total Running Time: 12:31

classical conditioning, cognitive learning theories, consumer behavior, operant conditioning, pavlov, skinner

Behavioral Learning Theories

Behavioral Pricing

Total Running Time: 15:01

Application of Behavioral Pricing, Behavioral Pricing, Components of Behavioral Pricing

Behavioral Pricing

Bessel’s Correction

Total Running Time: 12:49

correction, measurement scales, N-1, Population Mean, sample formulas, sample mean, sampling, variability

Bessel’s Correction

Blockchain and Retailing

Total Running Time: 06:16

Blockchain and Retailing

Brand Equity

Total Running Time: 07:14

association, awareness, brand name, evoked set, global, recall, recognize, value, worth

Brand Equity

Brand Equity

Total Running Time: 07:00

brand equity, brand image, brand recognition

Brand Equity

Brand Equity Part 1

Total Running Time: 08:55

Brand Equity Part 1

Brand Equity Part 2

Total Running Time: 14:13

Brand Equity Part 2

Brand Image Assessment

Total Running Time: 05:33

Brand Image Assessment

Brand Management Part 1

Total Running Time: 05:37

brand elements, brand image, branding, branding campaigns, image management, market campaigns, marketing and advertising, product in use

Brand Management Part 1

Brand Management Part 2

Total Running Time: 04:55

brand characteristics, brand elements, brand image, brand parity, marketing decisions and color, marketing decisions and typography, marketing ethical issues, typography

Brand Management Part 2

Brand Strategy

Total Running Time: 13:15

brand equity, brand name, brand strategy, branding

Brand Strategy

Branding Basics

Total Running Time: 15:32

Branding Basics

Business Strategies and Marketing Implications

Total Running Time: 17:29

competitive options, cost leadership, differentiation, focus strategies, industry determining forces, Porter strategic triad, strategic positioning

Business Strategies and Marketing Implications

Buyer Persona

Total Running Time: 15:54

Basic Tools, Buyer Persona, consumer behavior

Buyer Persona

Calculation of Lifetime Value – Strategic Planning

Total Running Time: 16:06

Lifetime Value, strategic planning

Calculation of Lifetime Value – Strategic Planning

Calculation of Lifetime Value – Strategic Planning Shortcut Formula

Total Running Time: 08:07

Lifetime Value, strategic planning

Calculation of Lifetime Value – Strategic Planning Shortcut Formula

Calculation of Lifetime Value Using Historical Data

Total Running Time: 15:08

Historical Data, Lifetime Value

Calculation of Lifetime Value Using Historical Data

Casual Research

Total Running Time: 20:21

Causal Research, Causality, Experimental Research, External Validity, Internal Validity, Test Marketing

Casual Research

Casual Research Design

Total Running Time: 11:10

concomitant variation, elimination, laboratory and field experiment, simulated or controlled test market, time order

Casual Research Design

Channel Strategy

Total Running Time: 15:13

distribution strategies, Push and pull distribution, traditional channel

Channel Strategy

Chi Square Test of Interdependence

Total Running Time: 17:47

Chi Square Test of Independence

Chi Square Test of Interdependence

Classification of Nations by Economic Status

Total Running Time: 10:11

BEMs, Big Emerging Markets, BRIC nations, New Industrialized Countries, NICs, stages of economic development

Classification of Nations by Economic Status

Cognitive View of Decision Making

Total Running Time: 06:57

behavioral economics, consumer, framing, model, status quo bias, sunk cost

Cognitive View of Decision Making

Commitment, Opportunism and Adaptability

Total Running Time: 14:39

dimensions, strategy development

Commitment, Opportunism and Adaptability

Communication Decisions Digital Media – Advertising Communication Styles

Total Running Time: 18:15

advertising styles, cultural considerations, direct address, international control, legal constraints, linguistic limitations, mental processes, standardization vs adaptation, think and feel advertising, visual and symbolic

Communication Decisions Digital Media – Advertising Communication Styles

Communication Decisions Digital Media- International Web Sites and Social Media

Total Running Time: 19:06

animation, cultural adaptation, global social network penetration and behaviors, global web sites, images, localization, making best use of different platforms, social media, tracking habits

Communication Decisions Digital Media- International Web Sites and Social Media

Communication Models

Total Running Time: 05:35

communication model, nontraditional media, traditional media

Communication Models

Competitive Forces

Total Running Time: 18:18

bargaining power suppliers, buyers, competitive intensity, entry barriers, environment changes, Porter's Five Forces Model, substitutes

Competitive Forces

Competitive Response

Total Running Time: 15:10

bundling, counter flanking strategies, counter leapfrog, lock-in

Competitive Response

Concept Testing

Total Running Time: 14:08

concept testing, concept testing techniques

Concept Testing

Conjoint Analysis- Attribute Importance

Total Running Time: 04:26

Conjoint Analysis- Attribute Importance

Conjoint Analysis- Comparing Conjoint Methodologies

Total Running Time: 07:12

Conjoint Analysis- Comparing Conjoint Methodologies

Conjoint Analysis- Decision Rules for Predicting Choices

Total Running Time: 07:01

Conjoint Analysis- Decision Rules for Predicting Choices

Conjoint Analysis- Decision Theories

Total Running Time: 05:08

Conjoint Analysis- Decision Theories

Conjoint Analysis- Experimental Design/Data Collection

Total Running Time: 08:36

Conjoint Analysis- Experimental Design/Data Collection

Conjoint Analysis- Market Simulators

Total Running Time: 07:09

Conjoint Analysis- Market Simulators

Conjoint Analysis- Partworth Utilities

Total Running Time: 07:28

Conjoint Analysis- Partworth Utilities

Conjoint Analysis- Total Expected Utility

Total Running Time: 04:29

Conjoint Analysis- Total Expected Utility

Conjoint Analysis- Uses by Marketers

Total Running Time: 03:48

Conjoint Analysis- Uses by Marketers

Consumer and Business Buyer Behavior

Total Running Time: 09:56

adoption process, business buyer behavior, business buying decision process, business market, buyer decision process, Consumer Buyer behavior, Consumer Market

Consumer and Business Buyer Behavior

Consumer Behavior and the Buying Process

Total Running Time: 13:15

Consumer Decisions, Decision Making Unit, Four Basic Frameworks, Post-Purchase, Pre-Purchase, purchase

Consumer Behavior and the Buying Process

Consumer Behavior Reimagined

Total Running Time: 04:21

Consumer access, Global consumers

Consumer Behavior Reimagined

Consumer Buyer Behavior Part 1

Total Running Time: 08:58

Baby Boomers, demographics, Depression-era/Silent Generation, Gen X, Gen Y, Gen Z, Generation Alpha, Generation X, Generation Y, generational marketing, generational segmentation, Greatest Generation, marketing environmental influences, millenials

Consumer Buyer Behavior Part 1

Consumer Buyer Behavior Part 2

Total Running Time: 11:13

buying decisions processes, cognitive mapping, consumer attitudes, consumer environmental approach, culture influence on buying behavior, evoked set, interpersonal influences, multiattribute approach, non-personal influences, values beliefs impact on buying behavior

Consumer Buyer Behavior Part 2

Consumer Choice

Total Running Time: 13:18

Basic Forces, consumer, consumer choice, consumer decision making, influence

Consumer Choice

Consumer Decision Making

Total Running Time: 15:45

Basic Model, consumer decision making, Contextual Forces, Elaborated Model, Environmental Forces, Personal Forces

Consumer Decision Making

Consumer Decision Making

Total Running Time: 06:11

behavioral economics, Cognitive model of decision making, consumer decision making

Consumer Decision Making

Consumer Promotions

Total Running Time: 11:05

Consumer Promotions

Context Effects

Total Running Time: 09:00

Attractiveness Effect, Compromise Effect, consumer behavior, consumer decision making, Context Effects

Context Effects

Context of Strategic

Total Running Time: 15:42

address, Eisenhower, environmental, future state of nature, make, orientations, watch, wonder

Context of Strategic

Converting Traffic

Total Running Time: 08:43

combining inbound and outbound, compelling calls to action, ease, prominence, value

Converting Traffic

Cooperation Strategies

Total Running Time: 11:48

business to business, competitive advantage, consumer to consumer, peer to peer

Cooperation Strategies

Core Concepts

Total Running Time: 17:27

Cognitive Models, consumer behavior, Core Course Concepts, Emotional Decision Making, Memory, Perception and Learning, Rational Decision Making

Core Concepts

Core Strategic Concepts

Total Running Time: 17:23

competitive differentiators, logistics, marketing and sales, operations, service, value chain analysis, value delivery network, within firm

Core Strategic Concepts

Correlation Analysis

Total Running Time: 08:06

coefficient of determination, curvilinear, interpreting correlation coefficients, no linear relationship, positive and negative correlations, r2

Correlation Analysis

Correlation Analysis

Total Running Time: 09:54

Correlation Analysis

Correlation and Regression

Total Running Time: 18:59

Correlation, Discriminant Analysis, regression

Correlation and Regression

Correlation I

Total Running Time: 10:24

Correlation Coefficients

Correlation I

Correlation II

Total Running Time: 11:48

Correlation Coefficients

Correlation II

Costing and Pricing Decisions in Transportation Part 1

Total Running Time: 10:34

contestable markets, market structures, price, pricing principles, Rate

Costing and Pricing Decisions in Transportation Part 1

Costing and Pricing Decisions in Transportation Part 2

Total Running Time: 13:23

cost of services, differential pricing, general rates in transportation, pricing mistakes, value of services

Costing and Pricing Decisions in Transportation Part 2

Course Overview

Total Running Time: 32:40

course concepts, integrative application

Course Overview

Covariance

Total Running Time: 10:30

Correlation Coefficients, Covariance

Covariance

Creating Advantage

Total Running Time: 16:00

Basis of Competition, sustainable competitive advantage, uniqueness, value proposition

Creating Advantage

Creating Advantage in Retail and SCM through Info Systems

Total Running Time: 19:26

Creating Advantage in Retail and SCM through Info Systems

Creating Data Collection Forms

Total Running Time: 16:12

questionnaire, Questionnaire Wording, Structured Format, Unstructured Format

Creating Data Collection Forms

Criteria of Research Reports

Total Running Time: 10:39

Marketing Research Report, Report Writing Considerations

Criteria of Research Reports

Cross-Tabs

Total Running Time: 11:10

chi squared statistic, cross tabulation analysis, goodness of fit tests

Cross-Tabs

Cross-Tabs

Total Running Time: 12:52

Cross-Tabs

Cryptocurrency in Retailing

Total Running Time: 08:31

Cryptocurrency in Retailing

Cultural Variables in Advertising

Total Running Time: 11:01

attitude, attribute level, benefit level, body image, cultural diversity, differentiate, Hofstede, lifestyle, localize, locus of control, value level

Cultural Variables in Advertising

Culture – A Summary

Total Running Time: 12:14

common assumptions, consequences, elements, geography, global perspective equities, history, impact of technology development, origins, social institutions

Culture – A Summary

Customer and Prospect Databases

Total Running Time: 14:33

Lifetime Value historical value

Customer and Prospect Databases

Customer Aquisition Costs

Total Running Time: 09:52

cost, Customer, key lifetime value, marketing campaign, net present value

Customer Aquisition Costs

Customer Behavior

Total Running Time: 16:09

b2b products, business-to-business products, consumer behavior, consumer decision process, consumer products

Customer Behavior

Customer Centricity

Total Running Time: 17:07

Consumers, Customer, Customer-Centric Culture, Customer-Centric Insights, marketing management

Customer Centricity

Customer Centricity

Total Running Time: 13:51

customer relationship, Customers, Direct Marketing, strategy, value discipline

Customer Centricity

Customer Centricity Serving the Customer

Total Running Time: 10:58

CLV, customer lifetime value, Customer-Centric Culture, serving the customer

Customer Centricity Serving the Customer

Customer Centricity Understanding the Customer

Total Running Time: 14:13

customer benefit, customer experience, customer needs, perceived value

Customer Centricity Understanding the Customer

Customer Data Analytics Part 1

Total Running Time: 07:05

CDA, CRM, Custemoer-Centric, Direct Marketing

Customer Data Analytics Part 1

Customer Data Analytics Part 2

Total Running Time: 15:43

Customer Database, data, Data Course, Database, Database Format

Customer Data Analytics Part 2

Customer Lifetime Value Part 1

Total Running Time: 16:03

80/20 Rule, customer lifetime value, interest rate, Revenue, segmentation

Customer Lifetime Value Part 1

Customer Lifetime Value Part 2

Total Running Time: 15:01

analysis, customer lifetime value, data, decision making, Long Term Profitability

Customer Lifetime Value Part 2

Customer Loyalty

Total Running Time: 18:31

Customer Loyalty

Customer Relationship Management

Total Running Time: 10:06

components of effective customer service, seven r's

Customer Relationship Management

Customer Value Proposition

Total Running Time: 15:47

attributes and surrogates, determinant attributes, differentiation, joint space maps, perceptual maps, positioning, proposition

Customer Value Proposition

Data Applications for Marketing Decision-making

Total Running Time: 08:06

Data Applications for Marketing Decision-making

Data Cleaning and Preliminary Data Analysis

Total Running Time: 19:07

cross tabulation, Data Cleaning, Preliminary Data Analysis, T Test

Data Cleaning and Preliminary Data Analysis

Database Marketing Part 1

Total Running Time: 09:38

Database Marketing Part 1

Database Marketing Part 2

Total Running Time: 06:23

Database Marketing Part 2

Database Marketing Part 3

Total Running Time: 12:37

Database Marketing Part 3

Defining the Competitive Set

Total Running Time: 17:39

categorize, competitor perspective, consumer perspective, goal oriented, overlap, segment creep, taking the lead

Defining the Competitive Set

Defining the Research Problem

Total Running Time: 13:23

decision problem, issue, translation process

Defining the Research Problem

Demand Landscape

Total Running Time: 14:29

consumer behavior, Contemporary Issues, demand, Demand Landscape

Demand Landscape

Demand Management Forecasting Part 1

Total Running Time: 07:14

Demand Management, Forecast Bias, Forecast Error, forecasting, Independent Demand

Demand Management Forecasting Part 1

Demand Management Forecasting Part 2

Total Running Time: 14:19

Demand Management, Forecast Bias, Forecast Error, forecasting, Independent Demand

Demand Management Forecasting Part 2

Descriptive Research

Total Running Time: 16:45

descriptive research, Observational Research, Survey Research

Descriptive Research

Descriptive Research Design

Total Running Time: 14:02

omnibus panels, surveys, true panels

Descriptive Research Design

Descriptive Research Design

Total Running Time: 09:07

Descriptive Research Design

Designing A Campaign Strategy: An Introduction

Total Running Time: 08:13

digital marketing, marketing strategy

Designing A Campaign Strategy: An Introduction

Designing A Campaign Strategy: Customers & Positioning

Total Running Time: 12:36

Buyer Persona, market customer segmentation, positioning

Designing A Campaign Strategy: Customers & Positioning

Designing A Campaign Strategy: Initial Analysis

Total Running Time: 07:48

campaign strategy, digital marketing

Designing A Campaign Strategy: Initial Analysis

Designing A Campaign Strategy: Select Tactics & Set KPIs

Total Running Time: 10:14

abandoned cart rate, digital marketing strategy, meggaging in a campaign, performance indicators

Designing A Campaign Strategy: Select Tactics & Set KPIs

Designing A Campaign Strategy: Setting Objectives

Total Running Time: 05:08

making campaign bjective, marketing strategy, smaort objectives, smart objects

Designing A Campaign Strategy: Setting Objectives

Determining KPI

Total Running Time: 13:26

critical data, irrelevant data, key performance indicators, promotion outcome, so what test

Determining KPI

Developing a Positioning Analysis

Total Running Time: 10:53

Developing a Positioning Analysis

Developing the Marketing Plan

Total Running Time: 09:25

benchmarks, business process, levels, mission statement, SBU, three v's

Developing the Marketing Plan

Diffusion of Innovation

Total Running Time: 16:28

competing models, diffusion, product adoption, product diffusion

Diffusion of Innovation

Diffusion of Innovations

Total Running Time: 06:02

continuous, discontinuous, dynamically continuous, early adopter, early majority, innovator, laggard, late majority, social system

Diffusion of Innovations

Diffusion of Innovations

Total Running Time: 09:30

adopter categories, continuous innovation, diffusion, Discontinuous innovation, dynamically continuous innovation, innovation

Diffusion of Innovations

Digital Costs and Effectiveness

Total Running Time: 22:26

banner advertising, click through rate, CTR, digital ads, digital revenue models, effectiveness, media cost, pricing

Digital Costs and Effectiveness

Digital Differentiation Potential

Total Running Time: 16:29

collaboration, competitive differentiation, competitive response, marketing strategy, segmentation

Digital Differentiation Potential

Digital Landscape

Total Running Time: 08:33

digital marketing, rate of adoption, reality, social media

Digital Landscape

Digital Marketing Email, Online, and SEO Strategies

Total Running Time: 09:19

Digital Marketing Email, Online, and SEO Strategies

Digital Marketing Mobile and Digital Strategies

Total Running Time: 09:23

Digital Marketing Mobile and Digital Strategies

Digital Marketing Web 4.0 and E-Commerce

Total Running Time: 08:08

Digital Marketing Web 4.0 and E-Commerce

Digital Marketing – The Course

Total Running Time: 06:25

marketability, overview

Digital Marketing – The Course

Digital Strategy Components

Total Running Time: 15:18

dissemination, input implications, processing, retrieval, storage

Digital Strategy Components

Digital Strategy Overview

Total Running Time: 14:40

competition, technology applications

Digital Strategy Overview

Direct Marketing – Multi-Channel Media I

Total Running Time: 16:10

free standing insert (FSI), Marketing Tactics, personalized e-mail, personalized landing page, self funding, telemarketing

Direct Marketing – Multi-Channel Media I

Direct Marketing – Multi-Channel Media II

Total Running Time: 21:53

banner ads, direct mail, direct response advertisement, direct response TV, door hangers, Marketing Tactics, newspaper targeting, radio

Direct Marketing – Multi-Channel Media II

Direct Marketing Overview

Total Running Time: 13:34

Brand Marketing, Customer Segmentation, databases, Direct Marketing, strategy, testing

Direct Marketing Overview

Display Advertising Creative

Total Running Time: 11:54

ad sizes, animated, expanding ads, interactive, rich media, static, video

Display Advertising Creative

Display Advertising Media

Total Running Time: 15:14

ad metrics, behaviorally targeted media, combine search and display, contextual, cost based placements, google display network, InText advertising, native, publisher

Display Advertising Media

Drivers of Market Share

Total Running Time: 12:37

bdi, cdi, market share, share of requirements, usage index

Drivers of Market Share

E-Commerce

Total Running Time: 17:17

BAM Tech, cart abandonment, online vs offline shopping, tracking purchases, virtual fitting rooms

E-Commerce

ELM

Total Running Time: 09:16

Elaboration Likelihood Model, ELM, Marketers

ELM

Email Marketing

Total Running Time: 22:57

click through rate, email address acquisition, HTML vs Text, loyalty program, metrics, optimizing subject lines

Email Marketing

Email Marketing Basics

Total Running Time: 19:27

advantages, benefits, consumer overload, deliverability, effectiveness, engaging, measures, permission issues, volume

Email Marketing Basics

Emerging Markets

Total Running Time: 12:21

development, distribution center, industrial revolution, infrastructure

Emerging Markets

Emerging Markets

Total Running Time: 05:21

communication adaptation, communication standardization, emerging markets, product adaptation, product standardization

Emerging Markets

Evaluating Assumptions for Linear Regression Part 1

Total Running Time: 08:06

Evaluating Assumptions for Linear Regression Part 1

Evaluating Assumptions for Linear Regression Part 2

Total Running Time: 12:24

Evaluating Assumptions for Linear Regression Part 2

Evaluating Locations

Total Running Time: 12:41

Evaluating Locations

Evaluating Logistic Regression Models

Total Running Time: 12:40

linear regression analysis, logistic regression, subscription behavior

Evaluating Logistic Regression Models

Evaluating Models – Gains Analysis

Total Running Time: 10:16

Gains Analysis, Model Evaluation

Evaluating Models – Gains Analysis

Evaluating Models – Lift Analysis

Total Running Time: 14:04

Lift Analysis, Model Evaluation

Evaluating Models – Lift Analysis

Evaluating Models- Profit Analysis

Total Running Time: 20:01

Model Evaluation, profitability

Evaluating Models- Profit Analysis

Evaluating Performance

Total Running Time: 09:18

benchmarking, results that measure success

Evaluating Performance

Evaluating the Assumptions for Linear Regression Part 1

Total Running Time: 08:06

Evaluating the Assumptions for Linear Regression Part 1

Evaluating the Assumptions for Linear Regression Part 2

Total Running Time: 12:24

Evaluating the Assumptions for Linear Regression Part 2

Evolution of Marketing for Developing Countries

Total Running Time: 13:02

emerging competition, strategic implications

Evolution of Marketing for Developing Countries

Expected Utility- Compositional Method

Total Running Time: 05:59

Expected Utility- Compositional Method

Exploratory Research

Total Running Time: 24:22

depth interview, focus group, Projected Technique, Qualitative Research

Exploratory Research

Exploratory Research Design

Total Running Time: 12:49

case analysis, focus groups, interviews with key individuals, literature search

Exploratory Research Design

External and Customer Analysis

Total Running Time: 17:47

customer research, environmental turbulence, scanning, strategic uncertainty

External and Customer Analysis

Fast Fashion Retail & SCM

Total Running Time: 16:55

Fast Fashion Retail & SCM

Financial Aspects of World Trade

Total Running Time: 10:35

balance of payments, balance of trade, currency fluctuations, exports and imports, global current account balances, national policies

Financial Aspects of World Trade

Financial Evaluation of the Firm’s Go-to-Market Strategies

Total Running Time: 06:22

Financial Evaluation of the Firm’s Go-to-Market Strategies

Forecasting Techniques

Total Running Time: 15:56

assess error, qualitative methods, quantitative methods, secondary data accuracy, selecting technique

Forecasting Techniques

Framing

Total Running Time: 07:40

Choice Architecture, consumer behavior, Decision Framing, Marketers

Framing

Frugal Engineering

Total Running Time: 16:58

BOP Markets

Frugal Engineering

Fulfilling the Direct Marketing Offer

Total Running Time: 07:26

3rd party fulfillment, Direct Marketing, fulfillment, inhouse fulfullment, intergrated order fulfillment, outside fulfillment

Fulfilling the Direct Marketing Offer

Geography the Environment and World Population

Total Running Time: 21:26

climate, dynamics of population trends, environmental effects, geography, infrastructure, topography, world trade routes

Geography the Environment and World Population

GIS in Retail Site Selection

Total Running Time: 14:36

GIS in Retail Site Selection

Global Advertising and Culture

Total Running Time: 13:29

brand personality and culture, components of human behavior, emerging markets, factors influencing consumer behavior, media penetration, personality, standardization vs adaptation

Global Advertising and Culture

Global Marketing

Total Running Time: 27:25

Adaptive Decision, Global Firms, Global Setting, Marketing Program Decisions, Standardization Decision

Global Marketing

Global Marketing

Total Running Time: 23:01

adaptation, foreign markets, global marketing, modes of entry, standardization

Global Marketing

Global Trade Agreements

Total Running Time: 15:40

customs union, economic union, free trade agreements, geographic and temporal proximity, La Raison d'Etre, multinational cooperation, Rules of Origin

Global Trade Agreements

Global Trade Organizations

Total Running Time: 14:50

anti-globalization protests, GATT, Global Agreement on Tarriffs and Trade, IMF, international monetary fund, skirting, World Bank Group, World Trade Organization, WTO

Global Trade Organizations

Global Transportation Planning Part 1

Total Running Time: 11:37

critical flows global supply chain, INCO terms, transaction channel, transportation planning

Global Transportation Planning Part 1

Global Transportation Planning Part 2

Total Running Time: 10:29

freight documentation, global transportation, insurance, milk runs, mode carrier route selection, payment terms

Global Transportation Planning Part 2

Green Freight Initiatives Part 1

Total Running Time: 09:32

EPA Smartway Program, green initiatives, greenhouse gases, Shipping environmental imapct, trucking environmental impact

Green Freight Initiatives Part 1

Green Freight Initiatives Part 2

Total Running Time: 07:11

airline industry environmental impact, economic benefits, environmental benefits, railways environmental impact, social benefits

Green Freight Initiatives Part 2

Heuristics

Total Running Time: 10:57

Compensatory Rules, Consumers, heuristics, Non-Compensatory Rules

Heuristics

Hierarchy of Effects Model in Marketing Part 1

Total Running Time: 06:07

Hierarchy of Effects Model in Marketing Part 1

Hierarchy of Effects Model in Marketing Part 2

Total Running Time: 14:35

Hierarchy of Effects Model in Marketing Part 2

Hofstede’s Dimensions of Culture

Total Running Time: 40:35

beliefs, collective programming, comparative advertising, comparative culture projects, cultural communication issues, cultural values, elements, five dimensions of national culture, implications of cultural diversity, individualism vs collectivism, mapping cultures, orientation, pervasive impact, planning horizon, power distance, project GLOBE, social status, uncertainty avoidance

Hofstede’s Dimensions of Culture

How do you Measure and Quantify Culture

Total Running Time: 17:22

American communication styles, coherence, comparative culture projects, cultural diversity with nations, dimensions of culture, high and low context cultures, homogeneity, interdependence, mindset chart, Schwartz individual dimensions, Schwartz Value Survey norms

How do you Measure and Quantify Culture

Human Experience

Total Running Time: 19:49

consumer, consumer behavior, Consumption, Human Experience

Human Experience

Identifying Opinion Leaders

Total Running Time: 04:15

key informant method, objective method, Opinion Leadership, sociometric method

Identifying Opinion Leaders

Identifying Target Markets

Total Running Time: 26:06

brand equity, effective targeting, market positioning, segmentation

Identifying Target Markets

IMC Planning Process Pt 1

Total Running Time: 08:58

consumer research, ethnographic research, Market Segmentation, Marketing Research, primary research secondary research, product research, quantitative research qualitative research, taterget market

IMC Planning Process Pt 1

IMC Planning Process Pt 2

Total Running Time: 13:45

B2B market segmentation, B2C market segmentation, gender demographics, geodemographic segmentation, geotargetting, market segment categories, VALS segmentation

IMC Planning Process Pt 2

IMC Planning Process Pt 3

Total Running Time: 11:27

marketing budgets, marketing objectives, product positioning, product positioning approaches, types of marketing budgets

IMC Planning Process Pt 3

Improving Lifetime Value

Total Running Time: 12:40

Aquisition costs, discount rate, margins, retention rate, Variable Costs

Improving Lifetime Value

Integrated Marketing Channels & Intermediaries: An Introduction

Total Running Time: 11:01

Channel, Marketing Channels, Value Delivery

Integrated Marketing Channels & Intermediaries: An Introduction

Integrated Marketing Channels & Intermediaries: Retailing and Retailers

Total Running Time: 19:32

Channel, Retailers, Value Delivery

Integrated Marketing Channels & Intermediaries: Retailing and Retailers

Integrated Marketing Channels & Intermediaries: Wholesalers and Wholesaling

Total Running Time: 11:14

Marketing Channels, Value Delivery, Wholesalers

Integrated Marketing Channels & Intermediaries: Wholesalers and Wholesaling

Integrated Marketing Communications

Total Running Time: 18:10

communication model, decoding processes, effects model, encoding processes, promotion setting, promotional decisions

Integrated Marketing Communications

Integrated Marketing Communications Part 1

Total Running Time: 04:57

advertising, branding, campaign management, Comminication, interference, marketing

Integrated Marketing Communications Part 1

Integrated Marketing Communications Part 2

Total Running Time: 07:15

brand parity, digitanl media, IMC planning, marketing campaigns, marketing trends, mobile marketing

Integrated Marketing Communications Part 2

International Market Research I

Total Running Time: 13:22

approach, collecting data, developing research plan, formal, identifying information requirement, problem definition, region of analysis, research agency, research process, steps

International Market Research I

International Market Research II

Total Running Time: 20:17

analogous diffusion rates, communicating opinions, communication and translation challenges, comprehension, cultural response, gathering primary data, language, rating scales, sampling, willingness to respond

International Market Research II

International Marketing Law

Total Running Time: 16:10

anti trust legislation, antiboycott, bribery, cyberlaw, extraterritoriality

International Marketing Law

Interpretation of Logistics Coefficients

Total Running Time: 21:01

log odds, logistical regression, probability

Interpretation of Logistics Coefficients

Intro to Advertising

Total Running Time: 22:07

advertising

Intro to Advertising

Introduction

Total Running Time: 18:04

Assessment Activities, Best Practices, Course Model, resources

Introduction

Introduction to Data Analysis

Total Running Time: 15:13

commonly collected data, Data Analysis, External Data, Internal Data, model data, sources data

Introduction to Data Analysis

Introduction to Global Marketing

Total Running Time: 08:54

democratization, global focus marketing mix, global integration, international economy, new flat world, six dimensions of globalization, walled nation states

Introduction to Global Marketing

Introduction to Lifetime Value

Total Running Time: 11:31

Lifetime Value

Introduction to Lifetime Value

Introduction to Marketing and Marketing Management

Total Running Time: 21:41

company orientations, marketing management tasks, states of demand, steps in marketing research process, value proposition

Introduction to Marketing and Marketing Management

Introduction to Marketing: Origins and Evolution

Total Running Time: 23:30

customer lifetime value, evolution of marketing, exchange, marketing, relationship development

Introduction to Marketing: Origins and Evolution

Introduction to Predictive Models in Database Marketing

Total Running Time: 11:18

customer acquisition, database marketing, Linear Regression, logistic regression, predictive modeling

Introduction to Predictive Models in Database Marketing

Introduction to the Foundations of Culture

Total Running Time: 11:41

attitudes, beliefs, consqeuences, elements, mindset chart, mindset onion, nations, origins, overview, values

Introduction to the Foundations of Culture

Inventory Control Systems – Basics and the EOQ

Total Running Time: 12:05

Inventory Control Systems – Basics and the EOQ

Inventory Control Systems Basics – Open to Buy and ABC Analysis

Total Running Time: 14:15

Inventory Control Systems Basics – Open to Buy and ABC Analysis

Inventory Management: ABC Analysis and Inventory Accuracy Part 1

Total Running Time: 13:50

abc, cycle counting, Cycle Stock, Inventory Accuracy, Safety Stock

Inventory Management: ABC Analysis and Inventory Accuracy Part 1

Inventory Management: Economic Order Quantity 101 (EOQ) Part 2

Total Running Time: 13:55

Economic Order Quality, EOQ, Holding Costs, Reorder Point, Sawtooth Model

Inventory Management: Economic Order Quantity 101 (EOQ) Part 2

Keys to Interactive TV Success

Total Running Time: 19:50

ad platform description, capability, destination, offers, rationale, request for information, RFI, user experience, video walkthrough

Keys to Interactive TV Success

Launch Management

Total Running Time: 17:03

launch management, launch management plan, launch tracking

Launch Management

Learning Theories

Total Running Time: 09:28

Behavioral learning theory, classical conditioning, cognitive learning theory, Learning, operant conditioning

Learning Theories

Legal Systems and Dispute Resolution

Total Running Time: 14:37

arbitration centers, code law, common law, concillation, dispute resolution, four heritages, islamic law, jurisdiction, litigation, marxist socialist tenets

Legal Systems and Dispute Resolution

Levels of Competition

Total Running Time: 14:31

attributes, choice and proximity, competitive positioning, feature benefit vector, marketing mix applications

Levels of Competition

Likert-Type Scales

Total Running Time: 09:01

number of categories, semantic differential scales

Likert-Type Scales

Linear Regression – Evaluating Models – Part 1

Total Running Time: 13:03

Linear Regression – Evaluating Models – Part 1

Linear Regression – Evaluating Models – Part 2

Total Running Time: 14:07

Linear Regression – Evaluating Models – Part 2

Linear Regression – Evaluating Models – Part 3

Total Running Time: 09:56

Linear Regression – Evaluating Models – Part 3

Linear Regression – Making Predictions and Measuring Error Part 2

Total Running Time: 14:00

Linear Regression – Making Predictions and Measuring Error Part 2

Linear Regression-Making Predictions and Measuring Error Part 1

Total Running Time: 10:51

Linear Regression-Making Predictions and Measuring Error Part 1

Linear Regression-Making Predictions and Measuring Error Part 1

Total Running Time: 10:51

Linear Regression-Making Predictions and Measuring Error Part 1

List and Database Marketing

Total Running Time: 13:52

databases, direct marketing program, segmentation strategy

List and Database Marketing

Location & Flow Optimization Models Part 1

Total Running Time: 12:06

factor rating method, importance of location decision, Location Decision, weighted score

Location & Flow Optimization Models Part 1

Location & Flow Optimization Models Part 2

Total Running Time: 12:11

center of gravity, lead distance, location breakeven models

Location & Flow Optimization Models Part 2

Location & Flow Optimization Models Part 3

Total Running Time: 14:36

location models, network optimization, transportation method, transshipment method

Location & Flow Optimization Models Part 3

Location & Flow Optimization Models Part 4

Total Running Time: 06:39

location models, network optimization, transportation method, transshipment method

Location & Flow Optimization Models Part 4

Logistic Regression Prediction Equations

Total Running Time: 11:59

Euler's number, odds ratio, predicted value, prediction equations

Logistic Regression Prediction Equations

Making Predictions and Measuring Error Part 2

Total Running Time: 14:00

Making Predictions and Measuring Error Part 2

Making the Marketing Program Go/No Go Decision

Total Running Time: 08:25

Making the Marketing Program Go/No Go Decision

Managing Integrated Marketing Communications

Total Running Time: 11:46

components of promotional mix, creative strategy appeals, developing effective communications, elements in communication process, establishing budget, platforms

Managing Integrated Marketing Communications

Managing Sales Growth

Total Running Time: 18:23

catalyst, gap analysis, heirarchy stages, product adoption, product usage process

Managing Sales Growth

Market Channels I

Total Running Time: 15:30

channel of distribution structures, consumer shopping patterns, global retailing strategies, internet, retail structure, supply chain overview

Market Channels I

Market Channels II- Channel Structures

Total Running Time: 15:24

alternative middleman choices, channel management, consumer products, distribution patterns, e-commerce, industrial products, international channel of distribution alternatives, internet, Japanese distribution structure, objectives, role of intermediary for customer, six c's of channel selection, working with channel intermediaries

Market Channels II- Channel Structures

Market Entry Strategies – Joint Venture and Investment

Total Running Time: 19:18

Asian-Western alliances, equity stake, foreign direct investment, IJVs, international joint ventures, investment notes acquisition, investment via ownership, mergers, strategic international alliances, success factors

Market Entry Strategies – Joint Venture and Investment

Market Entry Strategies – Licensing

Total Running Time: 13:59

contractual agreement, franchising, licensing gone bad, special licensing arrangements

Market Entry Strategies – Licensing

Market Potential and Forecasting

Total Running Time: 18:38

change, corporate decisions, environmental change, strategic implications

Market Potential and Forecasting

Market Research Process

Total Running Time: 12:43

stages, steps in detail

Market Research Process

Marketing Automation

Total Running Time: 19:10

lead scoring, nurturing

Marketing Automation

Marketing Concept

Total Running Time: 05:00

consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing

Marketing Concept

Marketing Concept

Total Running Time: 08:17

consumer behavior, Marketing Concept

Marketing Concept

Marketing Contribution to Shareholder Value

Total Running Time: 06:36

Marketing Contribution to Shareholder Value

Marketing Cost Analysis Overall and with Capsim

Total Running Time: 19:34

assets, contribution margin, margin management, marketing expense behavior, quantitative metric, return on investment, revenue drivers, strategic profit model

Marketing Cost Analysis Overall and with Capsim

Marketing Plan & Research Planning

Total Running Time: 18:16

customer relationships, market orientation, market research, marketing, marketing management, marketing plan

Marketing Plan & Research Planning

Marketing Research Information

Total Running Time: 12:33

four p's, market performance, marketing actions, marketing opportunities

Marketing Research Information

Marketing Strategy: Segmentation, Targeting and Positioning

Total Running Time: 13:59

business markets, consumer markets, marketing strategy, segmentation, targeting and positioning

Marketing Strategy: Segmentation, Targeting and Positioning

Measurement Levels of Variables

Total Running Time: 10:18

Measurement Level

Measurement Levels of Variables

Measures of Central Tendency and Variability

Total Running Time: 24:43

Central Tendency, Variablility

Measures of Central Tendency and Variability

Measuring Attitudes, Beliefs, and Behaviors

Total Running Time: 14:04

attitudes, Comparative Scale, Measurement, Non-Comparative Scale, Scaling

Measuring Attitudes, Beliefs, and Behaviors

Measuring Opinion Leadership

Total Running Time: 06:20

key informant, measure, method, sociometric

Measuring Opinion Leadership

Measuring Social Class

Total Running Time: 07:15

composite variable index, consumer behavior, single variable index, social mobility, status

Measuring Social Class

Media Planning & Buying Process

Total Running Time: 11:41

advertising frequency, advertising objectives, advertising reach, advertising terminology, components of media plan, gross impressions, media buyer, media buying, media planner

Media Planning & Buying Process

Merchandise Management- An Overview

Total Running Time: 11:37

Merchandise Management- An Overview

Merchandise Management- Staple v. Fashion

Total Running Time: 07:29

Merchandise Management- Staple v. Fashion

Metrics for Media and Message Effectiveness

Total Running Time: 10:10

comm tracking metrics, communication effectiveness tracking, Communication Process

Metrics for Media and Message Effectiveness

Metrics to Assess Growth Opportunities

Total Running Time: 09:18

build strategy, point of entry strategy, revenue growth, targeting strategies

Metrics to Assess Growth Opportunities

Middle Class in Emerging Markets

Total Running Time: 06:07

brand awareness, consumer brand, established, global

Middle Class in Emerging Markets

Miles and Snow

Total Running Time: 17:17

Ansoff Matrix, framework, perspective, Porter, prospector

Miles and Snow

Mobile Marketing

Total Running Time: 16:16

Mobile Marketing

Mobile Strategy

Total Running Time: 18:28

campaign objective, client needs, foursquare, groupon, implementation plan, location-based social marketing, mobile trends, NFC, QR codes, SoLoMo

Mobile Strategy

Mobile Targeting and Marketing Analytics

Total Running Time: 07:56

Mobile Advertising, Mobile Geo Conquesting, Mobile Geo Fencing, Mobile Targeting, mobile trends

Mobile Targeting and Marketing Analytics

Modeling

Total Running Time: 12:34

a/b test, data mining, predictive modeling, testing, types of predictive models, using data to predict churn

Modeling

Motivating Foreign Sales Personnel

Total Running Time: 18:30

communication, Cultural Difference, Global Practice, growth, incentives, Local Practice

Motivating Foreign Sales Personnel

Motivation

Total Running Time: 13:26

consumer behavior, Consumer Motivations, goals, motivation, Motive Arousal

Motivation

Motor Carriers (Trucking) Part 1

Total Running Time: 08:20

for-hire carriers, private carriers, service characteristics, trucking & supply chains, trucking characteristics

Motor Carriers (Trucking) Part 1

Motor Carriers (Trucking) Part 2

Total Running Time: 14:55

break bulk, PUD, relay dilivery, trailer types, trucking advantage

Motor Carriers (Trucking) Part 2

Multiple Regression Analysis

Total Running Time: 14:21

diagnostics

Multiple Regression Analysis

Multiple Regression Analysis

Total Running Time: 14:38

Multiple Regression Analysis

n-Way ANOVA

Total Running Time: 07:22

analysis of variance, two-way

n-Way ANOVA

New Shoes Introduction & Overview Part 1

Total Running Time: 10:18

New Shoes Introduction & Overview Part 1

New Shoes Introduction & Overview Part 2

Total Running Time: 07:33

New Shoes Introduction & Overview Part 2

Offers I

Total Running Time: 05:06

promotion, regulation, repeat business

Offers I

Offers II

Total Running Time: 10:25

call to action, combining offers, guarantees, hard offer, incentives, soft offer

Offers II

One-Way ANOVA

Total Running Time: 10:11

analysis of variance, Scheffe Test

One-Way ANOVA

Online Advertising Strategy

Total Running Time: 15:46

age targeting, budgeting, media planning process, MRI and Mediamark, promotional expenditures and sales, SMART objectives, targeting

Online Advertising Strategy

Online Video Pt 1

Total Running Time: 13:31

Online Video Pt 1

Online Video Pt 2

Total Running Time: 12:46

Online Video Pt 2

Open Innovation

Total Running Time: 17:50

business paradigm, emerging business, implimentation, open innovation

Open Innovation

Order Management and Customer Service Part 1

Total Running Time: 10:50

Backorder Costs, Cancellations, Customer Service, Deductions, Order Management, Penalty, Stockout

Order Management and Customer Service Part 1

Order Management and Customer Service Part 2

Total Running Time: 07:44

Customer Service, Logistics System Information, Order Management, Order to Cash Cycle

Order Management and Customer Service Part 2

Organizational Structure for Market Entry

Total Running Time: 13:05

centralized vs decentralized, Chaebol, cooperative multi-organizational structures, global and geographic product organization, global competition, Keiretsu, locus of decision, matrix organization, schematic marketing organization, Zaibatsu

Organizational Structure for Market Entry

Overview of Retailing and Retailing Management

Total Running Time: 18:58

Overview of Retailing and Retailing Management

Overview of Retailing and Retailing Management

Total Running Time: 18:58

Overview of Retailing and Retailing Management

Perceptual Maps- A Review

Total Running Time: 13:35

Consumers, interpretation, perceptual mapping, research

Perceptual Maps- A Review

Personal Characteristics

Total Running Time: 18:07

Attitude Toward Risk, consumer behavior, Key Personal Characteristics, Opinion Leadership, personality

Personal Characteristics

Personal Selling

Total Running Time: 11:13

closing, Identify selling, needs identification, pre-approach, prospecting, sales career, sales process, selling

Personal Selling

Personal Selling and Sales Management

Total Running Time: 14:12

Cross-Cultural Training, Designing, global competition, International Sales, Recruiting, Requirements, Salesperson, Selecting, Training

Personal Selling and Sales Management

Personality and Consumer Behavior

Total Running Time: 08:23

characteristic, consumer traits, measuring personality, research, trait theories

Personality and Consumer Behavior

Personality and Consumer Behavior

Total Running Time: 07:44

ethnocentrism, innovativeness, need for cognition, personality, trait theory

Personality and Consumer Behavior

Pipelines Part 1

Total Running Time: 10:50

capsul piplines, pipeline advantages, pneumatic pipelines, slurry pipelines

Pipelines Part 1

Pipelines Part 2

Total Running Time: 08:57

industry issues, Industry Structure, pipeline competition, types of pipelines

Pipelines Part 2

Planning for Foreign Market Entry

Total Running Time: 10:30

global marketing management, international commitment, international planning process, Market-Entry Strategies

Planning for Foreign Market Entry

Planning Framework Components

Total Running Time: 16:22

Ansoff Growth Strategy Matrix, diversification, growth opportunities, integrative, intensive, mission dimensions, objectives

Planning Framework Components

PLC Penetration Options

Total Running Time: 13:58

market constraints, pioneer advantages and drawbacks

PLC Penetration Options

Politics and Political Vulnerability

Total Running Time: 23:40

animosity, confiscation, cybercrime, cyberterrorism, domestication, economic risks, expropriation, forecasting political risk, government encouragement, lessening political vulnerability, nationalism, nationalization, NGO, Nongovernmental Organizations, political and social activists, political parties, political sanctions, politically sensitive products and issues, siezure of assets, targeted fear, taxes, terrorism, unfriendly governments, violence

Politics and Political Vulnerability

Population vs Sample Statistics

Total Running Time: 08:36

Sample Statistic Formulas

Population vs Sample Statistics

Portfolio Models

Total Running Time: 17:59

allocate resources, BCG model, GE model dimensions, marketing strategy

Portfolio Models

Positioning

Total Running Time: 07:56

brand, graph, image, perceptual mapping, value proposition

Positioning

Positioning

Total Running Time: 06:42

Perceptual Map, positioning

Positioning

Post Recession Consumer Behavior

Total Running Time: 12:39

consumer behavior, Post Recession Consumer Behavior, recession, trends

Post Recession Consumer Behavior

Predictors of Consumer Behavior

Total Running Time: 12:38

consumer behavior, Explicit Knowledge, Implicit Knowledge, Key Predictors

Predictors of Consumer Behavior

Preparing Data for Quantitative Analysis

Total Running Time: 12:17

cross tabulation, data tabulation, data validation, editing and coding

Preparing Data for Quantitative Analysis

Pricing Basics – Mark Ups and Mark Downs

Total Running Time: 09:29

Pricing Basics – Mark Ups and Mark Downs

Pricing Basics – Setting Prices

Total Running Time: 10:53

Pricing Basics – Setting Prices

Pricing Basics – Setting Prices using B-E Analysis

Total Running Time: 11:22

Pricing Basics – Setting Prices using B-E Analysis

Pricing Strategies

Total Running Time: 20:06

9 questions, asian approach, commodity price variation, companion products, currency fluctuation, drivers of foreign market pricing, export price, global pricing objectives, influences on pricing decisions, penetration, price controls, production curve, safeguard against inflation, skimming, target costing, western approach

Pricing Strategies

Pricing Strategy

Total Running Time: 17:08

competitive price cutting, cost assessment, cost volume profit, demand curve, price elasticity, price strategy, pricing decision

Pricing Strategy

Pricing Strategy and Development

Total Running Time: 19:53

developing channel strategy, service marketing

Pricing Strategy and Development

Pricing Understanding and Capturing Customer Value Part 1 Basics

Total Running Time: 17:26

costs, Customer Value, pricing, pricing strategies, value perceptions, value-based pricing

Pricing Understanding and Capturing Customer Value Part 1 Basics

Pricing Understanding and Capturing Customer Value Part 2: Product Mix Strategies

Total Running Time: 07:48

bundled product, by-products, captive product, optional product, pricing strategies, product line

Pricing Understanding and Capturing Customer Value Part 2: Product Mix Strategies

Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies

Total Running Time: 16:58

discounts and allowances, promotional, Psychological, segmentation

Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies

Privacy Trends

Total Running Time: 14:29

ad choices, consumer attitudes, Digital Advertising Alliance

Privacy Trends

Probability and Nonprobability Sampling

Total Running Time: 20:38

Non-Probability Sampling, Probability Sampling, sampling

Probability and Nonprobability Sampling

Product Adaptation Requirements

Total Running Time: 20:00

categories of adopters, characteristics of innovations, communicability, compatibility, complexity, cultural borrowing, cultural change, cultural congruence, cultural sensitivity and tolerance, diffusion rate and culture, diffusion theory, divisability, environmental sensitivity, relative advantage, resistance to change, similarities

Product Adaptation Requirements

Product Design

Total Running Time: 19:32

design, innovation, product development

Product Design

Product Development

Total Running Time: 27:10

adoption, diffusion, New Product Development Process, product, product life cycle

Product Development

Product Development

Total Running Time: 22:18

adoption, diffusion, product, Product Development Process, product life cycle

Product Development

Product Protocol

Total Running Time: 18:07

product development, Product protocol, Voice of the customer

Product Protocol

Product Use Testing

Total Running Time: 18:28

development, marketing, product development, Product use testing

Product Use Testing

Products and Services for International Customers – Global Branding

Total Running Time: 17:53

8 steps going global, brand value, brands in international markets, country as brand, country-of-origin effects, creating a brand, global brands, meme, national brand, private brands, unique brand personalities and culture

Products and Services for International Customers – Global Branding

Products and Services for International Customers – Product Adaptation

Total Running Time: 17:23

adaptations, adoption, core components, country-of-origin effects on product image, culture, green marketing, innovative products, maintaining quality, packaging, physical mandatory requirements, product component model, product development, service opportunities, support services

Products and Services for International Customers – Product Adaptation

Proportionate vs Nonproportionate Sampling

Total Running Time: 06:05

average population income

Proportionate vs Nonproportionate Sampling

Prosperity and Poverty

Total Running Time: 13:55

Forbes, Gini Coefficient, income classes, income disparity, OECD, Organization for Economic Co-Operation and Development

Prosperity and Poverty

Protecting Intellectual Property in International Markets I

Total Running Time: 13:11

ethical issues, inadequate protection, licensing, patents, prior registration, right to use, trade secrets

Protecting Intellectual Property in International Markets I

Protecting Intellectual Property in International Markets II

Total Running Time: 13:20

counterfeiting, digital content, international conventions, patent granting process, patent prosecution highway, piracy, PPH

Protecting Intellectual Property in International Markets II

Qualitative Data Analysis

Total Running Time: 09:23

coding, data categorization, data reduction, finding relationships between categories, tabulation

Qualitative Data Analysis

Qualitative vs. Quantitative Research

Total Running Time: 09:34

depth interview, experiment, experimentation, focus group, observation, observe, projective technique, research method

Qualitative vs. Quantitative Research

Qualitative vs. Quantitative Research

Total Running Time: 13:28

depth interviews, experiment, focus groups, Qualitative Research, Quantitative Research, survey, Test Marketing

Qualitative vs. Quantitative Research

Questionnaire Design

Total Running Time: 17:49

cover letter, question sequence, questionnaire appearance, structured and unstructured questions

Questionnaire Design

Radio, Out-Of-Home, and Print Advertising

Total Running Time: 12:07

B2B advertising, B2B media selection, demographic segmentation, geographic segmentation, magazine advertising, media mix determination, media multiplier effect, newspaper advertising, traditional advertising

Radio, Out-Of-Home, and Print Advertising

Railroads Part 1

Total Running Time: 10:38

Class-1 RR, Land bridge, Raliroads & supply chains, Regnional RR, service characteristics

Railroads Part 1

Railroads Part 2

Total Running Time: 08:07

COFC, Commodities, piggyback service, TOFC, unit trains

Railroads Part 2

Railroads Part 3

Total Running Time: 08:59

costing railroads, market competition, Market structure, oligopolistic, rails-to-trails

Railroads Part 3

Reading Analytics

Total Running Time: 25:25

average time on site, bounce rate, click through rate, content overview, conversion rate, cost per contact, cost per record, cost per sale, email, hard and soft bounces, improving results, landing pages, open rate, opt out rate, OTM, pages per visit, penetration rate, percent new visits, tracking, traffic sources overview, unique page views, visits, website

Reading Analytics

Regional Trade Agreements – Europe Africa Middle East

Total Running Time: 12:42

CEFTA, European Union

Regional Trade Agreements – Europe Africa Middle East

Regression Analysis with Dummy Variables

Total Running Time: 10:56

nominal, ordinal

Regression Analysis with Dummy Variables

Relationships

Total Running Time: 19:54

Consumer Relationships, Consumers, Digital Media, marketing, social media

Relationships

Retail Site Selection

Total Running Time: 10:39

Retail Site Selection

Retail Wholesale and Logistics

Total Running Time: 23:16

advertising and mass communication planning, distribution functions, retail strategy, supply chain strategies, wholesaling

Retail Wholesale and Logistics

Retailers, Wholesalers, Distributors (oh my)

Total Running Time: 18:31

Retailers, Wholesalers, Distributors (oh my)

Reverse Logistics

Total Running Time: 13:22

aero returns, cnetralized return centers, retrologistics, Reverse logistics activites, why products are returned

Reverse Logistics

Role of Transportation in Modern Supply Chains Part 1

Total Running Time: 10:26

demand elasticity, derived demand, globalization, supply chain integration

Role of Transportation in Modern Supply Chains Part 1

Role of Transportation in Modern Supply Chains Part 2

Total Running Time: 13:33

freight demand, international trade, landed costs, transportation service competance

Role of Transportation in Modern Supply Chains Part 2

Sales and Sales Management

Total Running Time: 16:39

sales, sales force, sales force effectiveness, sales management, sales system, SFE

Sales and Sales Management

Sales Forecasting 1.0

Total Running Time: 05:55

Sales Forecasting 1.0

Sampling Theory

Total Running Time: 18:40

calculating minimum required sample size, census, central limit theorem, confidence and precision, population and sampling frame, probability and nonprobability sampling, sample, sampling and nonsampling error

Sampling Theory

Scale Quality

Total Running Time: 14:00

categorical, continuous, interval scales, nominal scales, ordinal scales, ratio scales

Scale Quality

Scale Validity

Total Running Time: 08:59

content validity, convergent validity, discriminant validity, predictive validity, reliability

Scale Validity

Search and Google AdWords

Total Running Time: 17:13

a b testing, coupons, generating traffic, GeoTargeting options, metrics, new portals, old school online search, search behavior, search engine optimization, search recommendations, testing key words, traffic, understanding PageRank

Search and Google AdWords

Secondary Data

Total Running Time: 06:14

consumer researcher, data, external, internal, primary, research, secondary

Secondary Data

Secondary Data

Total Running Time: 07:24

external secondary data, internal secondary data, Secondary Data

Secondary Data

Segmentation

Total Running Time: 15:20

Basic Bases, Behavioral Segmentation, Effective Segmentation, segmentation

Segmentation

Segmentation

Total Running Time: 06:44

demographics, psychographics, segmentation, target marketing

Segmentation

Segmentation and Data I

Total Running Time: 21:22

Benefit Segmentation, Demongraphic, Firmographic, Geographic, Market Segmentation, Psychographic, Psychological, Segmentatoin Strategies, Use-Related

Segmentation and Data I

Segmentation and Data II

Total Running Time: 16:58

Data warehouse, impact of databases, reaching most valuable customers

Segmentation and Data II

Segmentation and LTV

Total Running Time: 06:39

LTV. customer acquisition, marketing, segmentation

Segmentation and LTV

Segmentation Overview

Total Running Time: 18:45

broad vs focus strategy, Market Segmentation, positioning, qualifying dimensions, targeting

Segmentation Overview

Segmentation- Identifying High Value Targets

Total Running Time: 10:51

Segmentation- Identifying High Value Targets

Segmentation- Improving Chances of Success

Total Running Time: 11:37

Segmentation- Improving Chances of Success

Selecting Appropriate Metrics for Program Tracking

Total Running Time: 06:36

Selecting Appropriate Metrics for Program Tracking

Serving the Customer in Direct Marketing

Total Running Time: 05:17

Customer Service, Direct Marketing, in-house customer service, outsourced customer service, sustomer relations

Serving the Customer in Direct Marketing

Setting Prices – The Basics and the Role of Costs

Total Running Time: 08:56

Setting Prices – The Basics and the Role of Costs

Short Range Production Planning Part 1

Total Running Time: 08:29

Capacity Plan, Master Production Schedule, Materials Plan, Production Planning, Rough-Cut Capacity Planning

Short Range Production Planning Part 1

Short Range Production Planning Part 2

Total Running Time: 19:48

Capacity Plan, Master Production Schedule, Materials Plan, Production Planning, Rough-Cut Capacity Planning

Short Range Production Planning Part 2

Simple Regression

Total Running Time: 17:19

least squares, straight line relationship

Simple Regression

Simple Regression

Total Running Time: 15:45

Simple Regression

Simple vs Stratified Sampling

Total Running Time: 06:10

sampling efficiency, sampling error, simple random sampling, stratified random sampling

Simple vs Stratified Sampling

Simulated Test Market – Example

Total Running Time: 11:09

Simulated Test Market – Example

Simulated Test Market Forecasting – Introduction

Total Running Time: 08:57

Simulated Test Market Forecasting – Introduction

Social class

Total Running Time: 07:58

Social class, social mobility, social stratification, socioeconomic status score

Social class

Social Media in Consumer Behavior

Total Running Time: 08:52

buzz, communication, consumer generated media, digital native, hype, method, mobile, on demand, on-the-go, online, social networks

Social Media in Consumer Behavior

Social Media Strategies

Total Running Time: 11:51

blogs, consumer review sites, content seeding, real-time marketing, social media marketing, social media metrics, viral marketing

Social Media Strategies

Social Media Strategy

Total Running Time: 28:09

average behavior, branding online, branding strategy, controlling the brand, customers as gold mine, digital divide, facebook users, internet usage, percieved best practice, social marketing principles, social media segments, strategic foundation, traditional segmentation, twitter, youtube

Social Media Strategy

Social Media – The Value of Likes

Total Running Time: 21:18

buyer behavior, consumer expectations, facebook, product reviews, twitter

Social Media – The Value of Likes

Social Media: An Introduction

Total Running Time: 10:40

consumer video sharing, facebook, Instagram, Pinterest Twitter, social listening, social media marketing, social networks, youtube

Social Media: An Introduction

Social Responsibility of Brands

Total Running Time: 05:18

cause-related marketing, good corporate citizens, green marketing, precision targeting, unethical marketing practice

Social Responsibility of Brands

Social Responsibility of Brands

Total Running Time: 04:28

cause-related marketing, green marketing, marketing ethics, Social marketing concept

Social Responsibility of Brands

Sovereignty of Nations and Political Risk

Total Running Time: 18:49

Economist Intelligence Unit, five categories of political stability and effectiveness, forms of government, global perspective, internal and external causes, political risk, PRS Group Political Risk, sovereign states, stability of government policies

Sovereignty of Nations and Political Risk

Spearman Rank Order Correlation

Total Running Time: 04:15

SRO analysis

Spearman Rank Order Correlation

Specific Regional Trade Agreements – Americas

Total Running Time: 11:04

DR-CAFTA, FTAA, Latin American Economic Cooperation, Mercosur, NAFTA, SAFTA

Specific Regional Trade Agreements – Americas

SPM Tutorial

Total Running Time: 07:31

SPM Tutorial

Standardized Scores

Total Running Time: 07:56

Standardized Variables

Standardized Scores

Store Design and Layout

Total Running Time: 16:02

Store Design and Layout

Strategic Alignment

Total Running Time: 13:28

bundling, cost lock-in strategies, network strategies, switching

Strategic Alignment

Strategic Segmentation

Total Running Time: 07:07

Strategic Segmentation

Strategies for Mature Markets

Total Running Time: 13:16

marketing mix modification, mature stage, strategic options for mature products

Strategies for Mature Markets

Strategy and Marketing Implications

Total Running Time: 17:01

diversification, drivers of change, growth strategies, market development, market penetration, product portfolios

Strategy and Marketing Implications

Successful Website Design

Total Running Time: 21:49

animation, call to action, driving traffic, flash, images, landing page, navigation, positioning

Successful Website Design

Supply Chain Management

Total Running Time: 10:29

distribution, logistics, SCM Careers, supply chain management, supply-chain, transportation

Supply Chain Management

Supply Chain Management Contribution

Total Running Time: 06:12

Bottom Line, income statement, P&L, Profit and Loss, supply chain management

Supply Chain Management Contribution

Supply Chain Network Location Analysis

Total Running Time: 10:32

break even analysis, center of gravity, Dynamic vs Static, Factor Analysis, Location Cost Volume

Supply Chain Network Location Analysis

Supply Chain Performance and Financial Analysis

Total Running Time: 08:16

Supply Chain Performance and Financial Analysis

Supply Chain Preformance Measurement

Total Running Time: 10:40

balance sheet, benchmarking, income statement, Indexes/Indices, inventory, Return on Assets, Supply Chain Performance Measures

Supply Chain Preformance Measurement

Sustaining Advantage

Total Running Time: 15:04

barriers to competition, challenger strategies, lock-in, penetration, pioneering strategies, skimming

Sustaining Advantage

SWOT Analysis

Total Running Time: 14:50

internal and external forces, matrix, strategic planning, strengths weaknesses opportunities and threats

SWOT Analysis

t-Test for One Mean

Total Running Time: 09:27

analysis, interval scaled, ratio scaled

t-Test for One Mean

t-Test for Two Independent Means

Total Running Time: 10:31

interval scaled, ratio scaled, two tailed test

t-Test for Two Independent Means

t-Test for Two Related Means

Total Running Time: 11:13

interval scaled

t-Test for Two Related Means

Targeting and Positioning

Total Running Time: 16:07

Develop Positioning, positioning, targeting, Targeting Strategy

Targeting and Positioning

Tariffs and Duty Systems

Total Running Time: 10:47

ad valorem customs duties, Chicken Tax, compound or mixed, Harmonized Tariff System, HTS, preferential tariff, specific customs duties

Tariffs and Duty Systems

Tech Related Trends in Retail

Total Running Time: 11:00

Tech Related Trends in Retail

Testing Creative

Total Running Time: 17:54

background, call to action, control, headline copy, images, influence of color, page layout, results, side-by-side, video

Testing Creative

The Asia Pacific Region – ASEAN

Total Running Time: 10:22

APEC, Asia-Pacific Economic Cooperation, Association of Southeast Asian Nations, charter, fundamental market metrics, goals of ASEAN, trade associations

The Asia Pacific Region – ASEAN

The Asia Pacific Region – China

Total Running Time: 18:52

business negotiation styles, diversity, marketing opportunities, People's Republic of China, PRC

The Asia Pacific Region – China

The Asia Pacific Region – India Vietnam

Total Running Time: 10:42

advantages and disadvantages of business in India, growth of India, Vietnam as new Asian Tiger

The Asia Pacific Region – India Vietnam

The Asia Pacific Region – Japan and Asian Tigers

Total Running Time: 15:49

faulty economic policies, four Asian Tigers, global circumstances, product adaptations

The Asia Pacific Region – Japan and Asian Tigers

The Bullwhip Effect in Supply Chain Management

Total Running Time: 09:09

bullwhip, bullwhip effect, distortion, supply-chain, unnecessary distortion

The Bullwhip Effect in Supply Chain Management

The Dynamic Environment of International Trade

Total Running Time: 11:35

GATT, gilded age, global trade organizations, plutocracy, US multinationals, world trade, WTO

The Dynamic Environment of International Trade

The Elements of Culture

Total Running Time: 25:15

aesthetics, Buddhism, communication, Confucianism, consequences, eastern religion, elements, hierarchical society, language, major religions, material, mindset chart, nonmaterial, origins, Phonology

The Elements of Culture

The Firm’s CRM System sources and Uses of Data

Total Running Time: 05:01

The Firm’s CRM System sources and Uses of Data

The Firm’s Deal Pipeline

Total Running Time: 05:56

The Firm’s Deal Pipeline

The Firm’s WACC as the Benchmark for Program Performance

Total Running Time: 07:27

The Firm’s WACC as the Benchmark for Program Performance

The Foundations of Culture – History

Total Running Time: 16:16

historical impact, manifest destiny, Monroe doctrine, perspective, subjectivity

The Foundations of Culture – History

The Foundations of Culture – Resources

Total Running Time: 07:43

availability, developing countries, location, quality, world energy consumption

The Foundations of Culture – Resources

The International Marketing Task

Total Running Time: 23:37

dangers of SRC, environmental adaption, ethnocentrism, global awareness, goals of marketing, reasons for global marketing, self reference criteria, standardization

The International Marketing Task

The Marketing Communications Budget

Total Running Time: 08:04

advertising, advertising agency, budgeting methods, communication objectives, elements of the communication budget, media costs, paid communications, unpaid communications

The Marketing Communications Budget

The Marketing Research Process

Total Running Time: 17:11

Market Research Process, Market Research Suppliers, Marketing Research

The Marketing Research Process

The Marketing Research Report

Total Running Time: 14:29

common errors, criteria, good presentation slides, graphics, q and a

The Marketing Research Report

The New Products Process

Total Running Time: 18:45

new product process, phases, radical new products

The New Products Process

The Problem Find Solve Approach

Total Running Time: 16:50

customer problems, new products, online communities

The Problem Find Solve Approach

The Role of Secondary Data

Total Running Time: 14:50

External Data, Internal Data, Primary Data, Secondary Data

The Role of Secondary Data

The Strategic Elements of Product Development

Total Running Time: 13:35

new product process, product development

The Strategic Elements of Product Development

The Uses and Limitations of Data For Brand Management

Total Running Time: 10:54

brand management, brand metrics, Consumers, hierarchy of effects model

The Uses and Limitations of Data For Brand Management

Tools I

Total Running Time: 11:46

adobe overview, digital behavior, enhance user experience, Google analytics, measure and optimize tactics, tracking, web usability

Tools I

Tools II

Total Running Time: 09:38

CRM overview, eloqua overview, hubspot, salesforce

Tools II

Tracking Prospective Customers’ Bias to Action

Total Running Time: 09:26

affective response, cognitive response, conative response, hierarchy of effects model, metric tracking, uses of metrics

Tracking Prospective Customers’ Bias to Action

Trade Promotions

Total Running Time: 09:43

Trade Promotions

Transportation and Logistics Management

Total Running Time: 05:58

effeciency and effectiveness, logistics, supply chain management, transportation

Transportation and Logistics Management

Transportation and National Economy Part 1

Total Running Time: 06:41

Freight transportation Intensity, GDP, transportation investment, transportation service index

Transportation and National Economy Part 1

Transportation and National Economy Part 2

Total Running Time: 08:45

Freight transportation Intensity, GDP, Quantity utility, Time utility, transportation service index

Transportation and National Economy Part 2

Transportation: Managing the flow of products

Total Running Time: 14:06

Intermodal Transportation, Modes of Transport, shipping, supply-chain, trade-off

Transportation: Managing the flow of products

Trends Impact on Consumer Behavior

Total Running Time: 16:36

consumer behavior, Trend Spotting, trends, Value of Trends

Trends Impact on Consumer Behavior

Trends in Contemporary SCM and VDN

Total Running Time: 15:03

Trends in Contemporary SCM and VDN

Trends in Video Advertising

Total Running Time: 25:13

in-banner, interactive pre-roll, market size, non-overlay, online video viewing habits, print coupons

Trends in Video Advertising

TV Advertising Analysis

Total Running Time: 08:21

Designated Market Area, DMA, local Tv advertising, national TV advertising, Nielsen, Nielsen C3 rating, Nielsen rating calculation, Nielsen ratings, Nielsen scoring, regional TV advertising, social media, spot TV, Super Bowl TV advertising, TV ad clutter

TV Advertising Analysis

Types of Research Designs

Total Running Time: 09:46

casual research, descriptive research, exploratory research, three types

Types of Research Designs

Types of Research Designs

Total Running Time: 09:53

Types of Research Designs

Understanding Culture

Total Running Time: 07:49

consumer behavior, expressed, impact, learned, society

Understanding Culture

Understanding Culture

Total Running Time: 05:43

Consumer norms, cultural dimensions, culture

Understanding Culture

Understanding Position in Market

Total Running Time: 11:00

brand penetration, catergory penetration, penetration share, revenue market share, unit market share

Understanding Position in Market

Understanding Proportion and Percentage Data

Total Running Time: 12:42

proportions

Understanding Proportion and Percentage Data

Use of Cases in Marketing Education

Total Running Time: 13:03

Use of Cases in Marketing Education

Using CRM Data for Evaluating Competitive Risk

Total Running Time: 06:19

Using CRM Data for Evaluating Competitive Risk

Using Gaming in Marketing

Total Running Time: 15:57

game, gaming market demographics, objective and KPI

Using Gaming in Marketing

Using Inbound to Drive Revenue

Total Running Time: 16:28

Combining Inbound and Outbound Marketing Tactics, Inbound Marketing Tactics, Inbound Marketing to Drive Revenue, Search Engine Marketing (SEM), Search Engine Optimization (SEO)

Using Inbound to Drive Revenue

Using LTV to Evaluate Segments

Total Running Time: 08:03

Lifetime Value, Segment Evaluation

Using LTV to Evaluate Segments

Using the SPM

Total Running Time: 11:37

Using the SPM

Value Delivery System

Total Running Time: 09:33

Value Delivery System

Value Drivers for Differentiation

Total Running Time: 15:09

competitive advantage, core competence, value analysis foundation

Value Drivers for Differentiation

Water Carriers Part 1

Total Running Time: 07:50

containerization, intermodalism, significance of water transport

Water Carriers Part 1

Water Carriers Part 2

Total Running Time: 10:05

coastal carriers, For-Hire Exempt, Internal carriers, port termnal infrastructure

Water Carriers Part 2

World Population Issues

Total Running Time: 10:04

birth and death rates, population pyramids, population trends

World Population Issues

z-Test for One Proportion

Total Running Time: 10:54

ratio scaled, z test analysis

z-Test for One Proportion

z-Test for One Proportion

Total Running Time: 08:24

z-Test for One Proportion

z-Test for Two Proportions

Total Running Time: 07:09

ratio scaled

z-Test for Two Proportions

z-Test for Two Proportions

Total Running Time: 09:32

z-Test for Two Proportions

Zero-based Budgeting

Total Running Time: 08:12

applied budgeting, traditional budgeting approaches, trend based budgeting

Zero-based Budgeting

zTest For One Proportion

Total Running Time: 10:35

One proportion, z-Test

zTest For One Proportion

zTest For Two Proportions

Total Running Time: 09:04

Two related proportions, z-Test

zTest For Two Proportions