A Digital Marketing Overview Total Running Time: 09:31 digital marketing A Digital Marketing Overview
Advertising and Public Relations Total Running Time: 11:36 corporate social responsibility, global marketing, global media decisions, importance of PR and CSR, issues in global advertising, publicity, selecting international advertising agency Advertising and Public Relations
Advertising Campaign Management Part 1 Total Running Time: 10:26 advertising expenditures, advertising theories, campaign management, heirarchy of effects model, means-end theory, visual esperanto Advertising Campaign Management Part 1
Advertising Campaign Management Part 2 Total Running Time: 14:43 advertising agency, advertising personnel, boutique agency, campaign management, creative pitch, crowdsourcing, external advertising agency, full-service agency, inside agency, outside agency Advertising Campaign Management Part 2
Advertising Campaign Management Part 3 Total Running Time: 14:44 advertising campaign parameters, advertising constraints, advertising goals, brand awareness, campaign duration, campaign management, creative brief, media selection, ranking claims, support claims, variability theory Advertising Campaign Management Part 3
Advertising Design Part 1 Total Running Time: 09:01 affective message, cognitive message, comparative advertising, conative message, creative brief, emotional advertising, hyperbole advertising, message strategy, message theme, resonance advertising, uniques selling proposition Advertising Design Part 1
Advertising Design Pt 2 Total Running Time: 09:09 advertising appeals, emotional appeals, fear appeals, humor appeals, music appeals, rationale appeals, scarcity appeals Advertising Design Pt 2
Advertising Design Pt 3 Total Running Time: 07:54 animation framework, authoratiative framework, brand ambassadors, brand spokesperson, demonstration framework, executional frameworks, rotoscoping, slice of life framework, storytelling framework Advertising Design Pt 3
Airline Industry Part 1 Total Running Time: 04:57 airline cargo, evolution of airline industry, impact on supply chains, overview airline industries Airline Industry Part 1
Airline Industry Part 2 Total Running Time: 09:11 advantages of air industry, air equipment, airline industry competition, types of air carriers Airline Industry Part 2
Airline Industry Part 3 Total Running Time: 08:30 airline industry issues, costing in airline industry, economies of density, economies of scales Airline Industry Part 3
Alternative Marketing Total Running Time: 09:20 branded entertainment, buzz marketing, guerilla marketing, lifestyle marketing, product placement Alternative Marketing
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