Latest Video
Personality and Consumer Behavior
Marketing Videos
Advertising Design Pt 2
09:09
Advertising Design Pt 3
07:54
Airline Industry Part 1
04:57
Airline Industry Part 2
09:11
Airline Industry Part 3
08:30
Alternative Marketing
09:20
Alternative Media
09:54
Analysis of Variance
15:37
Analyzing a Campaign
20:21
Analyzing Target Markets
11:45
Anchoring and Adjusting
09:31
Bases for Segmentation
11:06
Behavioral Pricing
15:01
Bessel’s Correction
12:49
Blockchain and Retailing
06:16
Brand Equity
07:14
Brand Equity
07:00
Brand Equity Part 1
08:55
Brand Image Assessment
05:33
Brand Management Part 1
05:37
Brand Management Part 2
04:55
Brand Strategy
13:15
Branding Basics
15:32
Buyer Persona
15:54
Casual Research
20:21
Casual Research Design
11:10
Channel Strategy
15:13
Communication Models
05:35
Competitive Forces
18:18
Competitive Response
15:10
Concept Testing
14:08
Consumer Choice
13:18
Consumer Decision Making
15:45
Consumer Promotions
11:05
Context Effects
09:00
Context of Strategic
15:42
Converting Traffic
08:43
Cooperation Strategies
11:48
Core Concepts
17:27
Core Strategic Concepts
17:23
Correlation Analysis
08:06
Correlation Analysis
09:54
Correlation I
10:24
Correlation II
11:48
Course Overview
32:40
Covariance
10:30
Creating Advantage
16:00
Cross-Tabs
11:10
Cross-Tabs
12:52
Culture – A Summary
12:14
Customer Behavior
16:09
Customer Centricity
17:07
Customer Centricity
13:51
Customer Loyalty
18:31
Demand Landscape
14:29
Descriptive Research
16:45
Determining KPI
13:26
Diffusion of Innovation
16:28
Diffusion of Innovations
06:02
Digital Landscape
08:33
Drivers of Market Share
12:37
E-Commerce
17:17
ELM
09:16
Email Marketing
22:57
Email Marketing Basics
19:27
Emerging Markets
12:21
Evaluating Locations
12:41
Evaluating Performance
09:18
Exploratory Research
24:22
Forecasting Techniques
15:56
Framing
07:40
Frugal Engineering
16:58
Global Marketing
27:25
Global Marketing
23:01
Global Trade Agreements
15:40
Heuristics
10:57
Human Experience
19:49
Improving Lifetime Value
12:40
Intro to Advertising
22:07
Introduction
18:04
Launch Management
17:03
Learning Theories
09:28
Levels of Competition
14:31
Likert-Type Scales
09:01
Managing Sales Growth
18:23
Market Channels I
15:30
Market Research Process
12:43
Marketing Automation
19:10
Marketing Concept
05:00
Marketing Concept
08:17
Measuring Social Class
07:15
Miles and Snow
17:17
Mobile Marketing
16:16
Mobile Strategy
18:28
Modeling
12:34
Motivation
13:26
n-Way ANOVA
07:22
Offers I
05:06
Offers II
10:25
One-Way ANOVA
10:11
Online Video Pt 1
13:31
Online Video Pt 2
12:46
Open Innovation
17:50
Personal Characteristics
18:07
Personal Selling
11:13
Pipelines Part 1
10:50
Pipelines Part 2
08:57
PLC Penetration Options
13:58
Portfolio Models
17:59
Positioning
07:56
Pricing Strategies
20:06
Pricing Strategy
17:08
Privacy Trends
14:29
Product Design
19:32
Product Development
27:10
Product Development
22:18
Product Protocol
18:07
Product Use Testing
18:28
Prosperity and Poverty
13:55
Questionnaire Design
17:49
Railroads Part 1
10:38
Railroads Part 2
08:07
Railroads Part 3
08:59
Reading Analytics
25:25
Relationships
19:54
Retail Site Selection
10:39
Reverse Logistics
13:22
Sales Forecasting 1.0
05:55
Sampling Theory
18:40
Scale Quality
14:00
Scale Validity
08:59
Secondary Data
06:14
Secondary Data
07:24
Segmentation
15:20
Segmentation and Data I
21:22
Segmentation and Data II
16:58
Segmentation and LTV
06:39
Segmentation Overview
18:45
Simple Regression
17:19
Simple Regression
15:45
Social Media Strategies
11:51
Social Media Strategy
28:09
SPM Tutorial
07:31
Standardized Scores
07:56
Store Design and Layout
16:02
Strategic Alignment
13:28
Strategic Segmentation
07:07
Supply Chain Management
10:29
Sustaining Advantage
15:04
SWOT Analysis
14:50
t-Test for One Mean
09:27
Tariffs and Duty Systems
10:47
Testing Creative
17:54
The Elements of Culture
25:15
The Firm’s Deal Pipeline
05:56
The New Products Process
18:45
Tools I
11:46
Tools II
09:38
Trade Promotions
09:43
TV Advertising Analysis
08:21
Understanding Culture
07:49
Using the SPM
11:37
Value Delivery System
09:33
Water Carriers Part 1
07:50
Water Carriers Part 2
10:05
World Population Issues
10:04
Zero-based Budgeting
08:12
zTest For One Proportion
10:35
