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Consumer Behavior Reimagined

Marketing Videos

A Digital Marketing Overview

09:31

Advertising and Public Relations

11:36

Advertising Campaign Management Part 1

10:26

Advertising Campaign Management Part 2

14:43

Advertising Campaign Management Part 3

14:44

Advertising Design Part 1

09:01

Advertising Design Pt 2

09:09

Advertising Design Pt 3

07:54

Airline Industry Part 1

04:57

Airline Industry Part 2

09:11

Airline Industry Part 3

08:30

Alternative Marketing

09:20

Alternative Media

09:54

Analysis of Variance

15:37

Analyzing a Campaign

20:21

Analyzing Target Markets

11:45

Anchoring and Adjusting

09:31

Assessment of Market Dynamics

13:17

Barriers to International Trade

08:53

Bases for Segmentation

11:06

Basics of Merchandising and Visual Merchandising

12:47

Behavioral Learning Theories

12:31

Behavioral Pricing

15:01

Bessel’s Correction

12:49

Blockchain and Retailing

06:16

Brand Equity

07:14

Brand Equity

07:00

Brand Equity Part 1

08:55

Brand Image Assessment

05:33

Brand Management Part 1

05:37

Brand Management Part 2

04:55

Brand Strategy

13:15

Branding Basics

15:32

Business Strategies and Marketing Implications

17:29

Buyer Persona

15:54

Calculation of Lifetime Value – Strategic Planning

16:06

Calculation of Lifetime Value – Strategic Planning Shortcut Formula

08:07

Calculation of Lifetime Value Using Historical Data

15:08

Casual Research

20:21

Casual Research Design

11:10

Channel Strategy

15:13

Chi Square Test of Interdependence

17:47

Classification of Nations by Economic Status

10:11

Cognitive View of Decision Making

06:57

Commitment, Opportunism and Adaptability

14:39

Communication Decisions Digital Media – Advertising Communication Styles

18:15

Communication Decisions Digital Media- International Web Sites and Social Media

19:06

Communication Models

05:35

Competitive Forces

18:18

Competitive Response

15:10

Concept Testing

14:08

Conjoint Analysis- Attribute Importance

04:26

Conjoint Analysis- Comparing Conjoint Methodologies

07:12

Conjoint Analysis- Decision Rules for Predicting Choices

07:01

Conjoint Analysis- Decision Theories

05:08

Conjoint Analysis- Experimental Design/Data Collection

08:36

Conjoint Analysis- Market Simulators

07:09

Conjoint Analysis- Partworth Utilities

07:28

Conjoint Analysis- Total Expected Utility

04:29

Conjoint Analysis- Uses by Marketers

03:48

Consumer and Business Buyer Behavior

09:56

Consumer Behavior and the Buying Process

13:15

Consumer Behavior Reimagined

04:21

Consumer Buyer Behavior Part 1

08:58

Consumer Buyer Behavior Part 2

11:13

Consumer Choice

13:18

Consumer Decision Making

15:45

Consumer Decision Making

06:11

Consumer Promotions

11:05

Context Effects

09:00

Context of Strategic

15:42

Converting Traffic

08:43

Cooperation Strategies

11:48

Core Concepts

17:27

Core Strategic Concepts

17:23

Correlation Analysis

08:06

Correlation Analysis

09:54

Correlation and Regression

18:59

Correlation I

10:24

Correlation II

11:48

Costing and Pricing Decisions in Transportation Part 1

10:34

Costing and Pricing Decisions in Transportation Part 2

13:23

Course Overview

32:40

Covariance

10:30

Creating Advantage

16:00

Creating Advantage in Retail and SCM through Info Systems

19:26

Creating Data Collection Forms

16:12

Criteria of Research Reports

10:39

Cross-Tabs

11:10

Cross-Tabs

12:52

Cryptocurrency in Retailing

08:31

Cultural Variables in Advertising

11:01

Culture – A Summary

12:14

Customer and Prospect Databases

14:33

Customer Aquisition Costs

09:52

Customer Behavior

16:09

Customer Centricity

17:07

Customer Centricity

13:51

Customer Centricity Serving the Customer

10:58

Customer Centricity Understanding the Customer

14:13

Customer Data Analytics Part 1

07:05

Customer Data Analytics Part 2

15:43

Customer Lifetime Value Part 1

16:03

Customer Lifetime Value Part 2

15:01

Customer Loyalty

18:31

Customer Relationship Management

10:06

Customer Value Proposition

15:47

Data Applications for Marketing Decision-making

08:06

Data Cleaning and Preliminary Data Analysis

19:07

Database Marketing Part 1

09:38

Database Marketing Part 2

06:23

Database Marketing Part 3

12:37

Defining the Competitive Set

17:39

Defining the Research Problem

13:23

Demand Landscape

14:29

Demand Management Forecasting Part 1

07:14

Demand Management Forecasting Part 2

14:19

Descriptive Research

16:45

Descriptive Research Design

14:02

Descriptive Research Design

09:07

Designing A Campaign Strategy: An Introduction

08:13

Designing A Campaign Strategy: Customers & Positioning

12:36

Designing A Campaign Strategy: Initial Analysis

07:48

Designing A Campaign Strategy: Select Tactics & Set KPIs

10:14

Designing A Campaign Strategy: Setting Objectives

05:08

Determining KPI

13:26

Developing a Positioning Analysis

10:53

Developing the Marketing Plan

09:25

Diffusion of Innovation

16:28

Diffusion of Innovations

06:02

Diffusion of Innovations

09:30

Digital Costs and Effectiveness

22:26

Digital Differentiation Potential

16:29

Digital Landscape

08:33

Digital Marketing Email, Online, and SEO Strategies

09:19

Digital Marketing Mobile and Digital Strategies

09:23

Digital Marketing Web 4.0 and E-Commerce

08:08

Digital Marketing – The Course

06:25

Digital Strategy Components

15:18

Digital Strategy Overview

14:40

Direct Marketing – Multi-Channel Media I

16:10

Direct Marketing – Multi-Channel Media II

21:53

Direct Marketing Overview

13:34

Display Advertising Creative

11:54

Display Advertising Media

15:14

Drivers of Market Share

12:37

E-Commerce

17:17

ELM

09:16

Email Marketing

22:57

Email Marketing Basics

19:27

Emerging Markets

12:21

Emerging Markets

05:21

Evaluating Assumptions for Linear Regression Part 1

08:06

Evaluating Assumptions for Linear Regression Part 2

12:24

Evaluating Locations

12:41

Evaluating Logistic Regression Models

12:40

Evaluating Models – Gains Analysis

10:16

Evaluating Models – Lift Analysis

14:04

Evaluating Models- Profit Analysis

20:01

Evaluating Performance

09:18

Evaluating the Assumptions for Linear Regression Part 1

08:06

Evaluating the Assumptions for Linear Regression Part 2

12:24

Evolution of Marketing for Developing Countries

13:02

Expected Utility- Compositional Method

05:59

Exploratory Research

24:22

Exploratory Research Design

12:49

External and Customer Analysis

17:47

Fast Fashion Retail & SCM

16:55

Financial Aspects of World Trade

10:35

Financial Evaluation of the Firm’s Go-to-Market Strategies

06:22

Forecasting Techniques

15:56

Framing

07:40

Frugal Engineering

16:58

Fulfilling the Direct Marketing Offer

07:26

Geography the Environment and World Population

21:26

GIS in Retail Site Selection

14:36

Global Advertising and Culture

13:29

Global Marketing

27:25

Global Marketing

23:01

Global Trade Agreements

15:40

Global Trade Organizations

14:50

Global Transportation Planning Part 1

11:37

Global Transportation Planning Part 2

10:29

Green Freight Initiatives Part 1

09:32

Green Freight Initiatives Part 2

07:11

Heuristics

10:57

Hierarchy of Effects Model in Marketing Part 1

06:07

Hierarchy of Effects Model in Marketing Part 2

14:35

Hofstede’s Dimensions of Culture

40:35

How do you Measure and Quantify Culture

17:22

Human Experience

19:49

Identifying Opinion Leaders

04:15

Identifying Target Markets

26:06

IMC Planning Process Pt 1

08:58

IMC Planning Process Pt 2

13:45

IMC Planning Process Pt 3

11:27

Improving Lifetime Value

12:40

Integrated Marketing Channels & Intermediaries: An Introduction

11:01

Integrated Marketing Channels & Intermediaries: Retailing and Retailers

19:32

Integrated Marketing Channels & Intermediaries: Wholesalers and Wholesaling

11:14

Integrated Marketing Communications

18:10

Integrated Marketing Communications Part 1

04:57

Integrated Marketing Communications Part 2

07:15

International Market Research I

13:22

International Market Research II

20:17

International Marketing Law

16:10

Interpretation of Logistics Coefficients

21:01

Intro to Advertising

22:07

Introduction

18:04

Introduction to Data Analysis

15:13

Introduction to Global Marketing

08:54

Introduction to Lifetime Value

11:31

Introduction to Marketing and Marketing Management

21:41

Introduction to Marketing: Origins and Evolution

23:30

Introduction to Predictive Models in Database Marketing

11:18

Introduction to the Foundations of Culture

11:41

Inventory Control Systems – Basics and the EOQ

12:05

Inventory Control Systems Basics – Open to Buy and ABC Analysis

14:15

Inventory Management: ABC Analysis and Inventory Accuracy Part 1

13:50

Inventory Management: Economic Order Quantity 101 (EOQ) Part 2

13:55

Keys to Interactive TV Success

19:50

Launch Management

17:03

Learning Theories

09:28

Legal Systems and Dispute Resolution

14:37

Levels of Competition

14:31

Likert-Type Scales

09:01

Linear Regression – Evaluating Models – Part 1

13:03

Linear Regression – Evaluating Models – Part 2

14:07

Linear Regression – Evaluating Models – Part 3

09:56

Linear Regression – Making Predictions and Measuring Error Part 2

14:00

Linear Regression-Making Predictions and Measuring Error Part 1

10:51

Linear Regression-Making Predictions and Measuring Error Part 1

10:51

List and Database Marketing

13:52

Location & Flow Optimization Models Part 1

12:06

Location & Flow Optimization Models Part 2

12:11

Location & Flow Optimization Models Part 3

14:36

Location & Flow Optimization Models Part 4

06:39

Logistic Regression Prediction Equations

11:59

Making Predictions and Measuring Error Part 2

14:00

Making the Marketing Program Go/No Go Decision

08:25

Managing Integrated Marketing Communications

11:46

Managing Sales Growth

18:23

Market Channels I

15:30

Market Channels II- Channel Structures

15:24

Market Entry Strategies – Joint Venture and Investment

19:18

Market Entry Strategies – Licensing

13:59

Market Potential and Forecasting

18:38

Market Research Process

12:43

Marketing Automation

19:10

Marketing Concept

05:00

Marketing Concept

08:17

Marketing Contribution to Shareholder Value

06:36

Marketing Cost Analysis Overall and with Capsim

19:34

Marketing Plan & Research Planning

18:16

Marketing Research Information

12:33

Marketing Strategy: Segmentation, Targeting and Positioning

13:59

Measurement Levels of Variables

10:18

Measures of Central Tendency and Variability

24:43

Measuring Attitudes, Beliefs, and Behaviors

14:04

Measuring Opinion Leadership

06:20

Measuring Social Class

07:15

Media Planning & Buying Process

11:41

Merchandise Management- An Overview

11:37

Merchandise Management- Staple v. Fashion

07:29

Metrics for Media and Message Effectiveness

10:10

Metrics to Assess Growth Opportunities

09:18

Middle Class in Emerging Markets

06:07

Miles and Snow

17:17

Mobile Marketing

16:16

Mobile Strategy

18:28

Mobile Targeting and Marketing Analytics

07:56

Modeling

12:34

Motivating Foreign Sales Personnel

18:30

Motivation

13:26

Motor Carriers (Trucking) Part 1

08:20

Motor Carriers (Trucking) Part 2

14:55

Multiple Regression Analysis

14:21

Multiple Regression Analysis

14:38

n-Way ANOVA

07:22

New Shoes Introduction & Overview Part 1

10:18

New Shoes Introduction & Overview Part 2

07:33

Offers I

05:06

Offers II

10:25

One-Way ANOVA

10:11

Online Advertising Strategy

15:46

Online Video Pt 1

13:31

Online Video Pt 2

12:46

Open Innovation

17:50

Order Management and Customer Service Part 1

10:50

Order Management and Customer Service Part 2

07:44

Organizational Structure for Market Entry

13:05

Overview of Retailing and Retailing Management

18:58

Overview of Retailing and Retailing Management

18:58

Perceptual Maps- A Review

13:35

Personal Characteristics

18:07

Personal Selling

11:13

Personal Selling and Sales Management

14:12

Personality and Consumer Behavior

08:23

Personality and Consumer Behavior

07:44

Pipelines Part 1

10:50

Pipelines Part 2

08:57

Planning for Foreign Market Entry

10:30

Planning Framework Components

16:22

PLC Penetration Options

13:58

Politics and Political Vulnerability

23:40

Population vs Sample Statistics

08:36

Portfolio Models

17:59

Positioning

07:56

Positioning

06:42

Post Recession Consumer Behavior

12:39

Predictors of Consumer Behavior

12:38

Preparing Data for Quantitative Analysis

12:17

Pricing Basics – Mark Ups and Mark Downs

09:29

Pricing Basics – Setting Prices

10:53

Pricing Basics – Setting Prices using B-E Analysis

11:22

Pricing Strategies

20:06

Pricing Strategy

17:08

Pricing Strategy and Development

19:53

Pricing Understanding and Capturing Customer Value Part 1 Basics

17:26

Pricing Understanding and Capturing Customer Value Part 2: Product Mix Strategies

07:48

Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies

16:58

Privacy Trends

14:29

Probability and Nonprobability Sampling

20:38

Product Adaptation Requirements

20:00

Product Design

19:32

Product Development

27:10

Product Development

22:18

Product Protocol

18:07

Product Use Testing

18:28

Products and Services for International Customers – Global Branding

17:53

Products and Services for International Customers – Product Adaptation

17:23

Proportionate vs Nonproportionate Sampling

06:05

Prosperity and Poverty

13:55

Protecting Intellectual Property in International Markets I

13:11

Protecting Intellectual Property in International Markets II

13:20

Qualitative Data Analysis

09:23

Qualitative vs. Quantitative Research

09:34

Qualitative vs. Quantitative Research

13:28

Questionnaire Design

17:49

Radio, Out-Of-Home, and Print Advertising

12:07

Railroads Part 1

10:38

Railroads Part 2

08:07

Railroads Part 3

08:59

Reading Analytics

25:25

Regional Trade Agreements – Europe Africa Middle East

12:42

Regression Analysis with Dummy Variables

10:56

Relationships

19:54

Retail Site Selection

10:39

Retail Wholesale and Logistics

23:16

Retailers, Wholesalers, Distributors (oh my)

18:31

Reverse Logistics

13:22

Role of Transportation in Modern Supply Chains Part 1

10:26

Role of Transportation in Modern Supply Chains Part 2

13:33

Sales and Sales Management

16:39

Sales Forecasting 1.0

05:55

Sampling Theory

18:40

Scale Quality

14:00

Scale Validity

08:59

Search and Google AdWords

17:13

Secondary Data

06:14

Secondary Data

07:24

Segmentation

15:20

Segmentation

06:44

Segmentation and Data I

21:22

Segmentation and Data II

16:58

Segmentation and LTV

06:39

Segmentation Overview

18:45

Segmentation- Identifying High Value Targets

10:51

Segmentation- Improving Chances of Success

11:37

Selecting Appropriate Metrics for Program Tracking

06:36

Serving the Customer in Direct Marketing

05:17

Setting Prices – The Basics and the Role of Costs

08:56

Short Range Production Planning Part 1

08:29

Short Range Production Planning Part 2

19:48

Simple Regression

17:19

Simple Regression

15:45

Simple vs Stratified Sampling

06:10

Simulated Test Market – Example

11:09

Simulated Test Market Forecasting – Introduction

08:57

Social class

07:58

Social Media in Consumer Behavior

08:52

Social Media Strategies

11:51

Social Media Strategy

28:09

Social Media – The Value of Likes

21:18

Social Media: An Introduction

10:40

Social Responsibility of Brands

05:18

Social Responsibility of Brands

04:28

Sovereignty of Nations and Political Risk

18:49

Spearman Rank Order Correlation

04:15

Specific Regional Trade Agreements – Americas

11:04

SPM Tutorial

07:31

Standardized Scores

07:56

Store Design and Layout

16:02

Strategic Alignment

13:28

Strategic Segmentation

07:07

Strategies for Mature Markets

13:16

Strategy and Marketing Implications

17:01

Successful Website Design

21:49

Supply Chain Management

10:29

Supply Chain Management Contribution

06:12

Supply Chain Network Location Analysis

10:32

Supply Chain Performance and Financial Analysis

08:16

Supply Chain Preformance Measurement

10:40

Sustaining Advantage

15:04

SWOT Analysis

14:50

t-Test for One Mean

09:27

t-Test for Two Independent Means

10:31

t-Test for Two Related Means

11:13

Targeting and Positioning

16:07

Tariffs and Duty Systems

10:47

Tech Related Trends in Retail

11:00

Testing Creative

17:54

The Asia Pacific Region – ASEAN

10:22

The Asia Pacific Region – China

18:52

The Asia Pacific Region – India Vietnam

10:42

The Asia Pacific Region – Japan and Asian Tigers

15:49

The Bullwhip Effect in Supply Chain Management

09:09

The Dynamic Environment of International Trade

11:35

The Elements of Culture

25:15

The Firm’s CRM System sources and Uses of Data

05:01

The Firm’s Deal Pipeline

05:56

The Firm’s WACC as the Benchmark for Program Performance

07:27

The Foundations of Culture – History

16:16

The Foundations of Culture – Resources

07:43

The International Marketing Task

23:37

The Marketing Communications Budget

08:04

The Marketing Research Process

17:11

The Marketing Research Report

14:29

The New Products Process

18:45

The Problem Find Solve Approach

16:50

The Role of Secondary Data

14:50

The Strategic Elements of Product Development

13:35

The Uses and Limitations of Data For Brand Management

10:54

Tools I

11:46

Tools II

09:38

Tracking Prospective Customers’ Bias to Action

09:26

Trade Promotions

09:43

Transportation and Logistics Management

05:58

Transportation and National Economy Part 1

06:41

Transportation and National Economy Part 2

08:45

Transportation: Managing the flow of products

14:06

Trends Impact on Consumer Behavior

16:36

Trends in Contemporary SCM and VDN

15:03

Trends in Video Advertising

25:13

TV Advertising Analysis

08:21

Types of Research Designs

09:46

Types of Research Designs

09:53

Understanding Culture

07:49

Understanding Culture

05:43

Understanding Position in Market

11:00

Understanding Proportion and Percentage Data

12:42

Use of Cases in Marketing Education

13:03

Using CRM Data for Evaluating Competitive Risk

06:19

Using Gaming in Marketing

15:57

Using Inbound to Drive Revenue

16:28

Using LTV to Evaluate Segments

08:03

Using the SPM

11:37

Value Delivery System

09:33

Value Drivers for Differentiation

15:09

Water Carriers Part 1

07:50

Water Carriers Part 2

10:05

World Population Issues

10:04

z-Test for One Proportion

10:54

z-Test for One Proportion

08:24

z-Test for Two Proportions

07:09

z-Test for Two Proportions

09:32

Zero-based Budgeting

08:12

zTest For One Proportion

10:35

zTest For Two Proportions

09:04