digital marketing

corporate social responsibility, global marketing, global media decisions, importance of PR and CSR, issues in global advertising, publicity, selecting international advertising agency

advertising expenditures, advertising theories, campaign management, heirarchy of effects model, means-end theory, visual esperanto

advertising agency, advertising personnel, boutique agency, campaign management, creative pitch, crowdsourcing, external advertising agency, full-service agency, inside agency, outside agency

advertising campaign parameters, advertising constraints, advertising goals, brand awareness, campaign duration, campaign management, creative brief, media selection, ranking claims, support claims, variability theory

affective message, cognitive message, comparative advertising, conative message, creative brief, emotional advertising, hyperbole advertising, message strategy, message theme, resonance advertising, uniques selling proposition

advertising appeals, emotional appeals, fear appeals, humor appeals, music appeals, rationale appeals, scarcity appeals

animation framework, authoratiative framework, brand ambassadors, brand spokesperson, demonstration framework, executional frameworks, rotoscoping, slice of life framework, storytelling framework

airline cargo, evolution of airline industry, impact on supply chains, overview airline industries

advantages of air industry, air equipment, airline industry competition, types of air carriers

airline industry issues, costing in airline industry, economies of density, economies of scales

branded entertainment, buzz marketing, guerilla marketing, lifestyle marketing, product placement

brand communities, brand loyalty, cinema advertising, in-store marketing, point-of-purchse displays, POP displays, videogame advertising

analysis of variance, N-Way ANOVA, One Way ANOVA

campaign objectives, data collection, data myths, digital analytics, email, five key display ad metrics, frequency, monetary, paid search, recency, RFI, social media, website behavior

Consumer Insights, Marketing Strategies, Target Markets

adjustment, Anchoring, heuristics, Leverage

market concentration, market share data, market size, relative market concentration

government programs, protectionism, types of trade barriers

behavioral, consumer needs, demographic, differentiation, Geographic, Market Segmentation, Psychographic, Psychological

classical conditioning, cognitive learning theories, consumer behavior, operant conditioning, pavlov, skinner

Application of Behavioral Pricing, Behavioral Pricing, Components of Behavioral Pricing

correction, measurement scales, N-1, Population Mean, sample formulas, sample mean, sampling, variability

association, awareness, brand name, evoked set, global, recall, recognize, value, worth

brand equity, brand image, brand recognition

brand elements, brand image, branding, branding campaigns, image management, market campaigns, marketing and advertising, product in use

brand characteristics, brand elements, brand image, brand parity, marketing decisions and color, marketing decisions and typography, marketing ethical issues, typography

brand equity, brand name, brand strategy, branding

competitive options, cost leadership, differentiation, focus strategies, industry determining forces, Porter strategic triad, strategic positioning

Basic Tools, Buyer Persona, consumer behavior

Lifetime Value, strategic planning

Lifetime Value, strategic planning

Historical Data, Lifetime Value

Causal Research, Causality, Experimental Research, External Validity, Internal Validity, Test Marketing

concomitant variation, elimination, laboratory and field experiment, simulated or controlled test market, time order

distribution strategies, Push and pull distribution, traditional channel

Chi Square Test of Independence

BEMs, Big Emerging Markets, BRIC nations, New Industrialized Countries, NICs, stages of economic development

behavioral economics, consumer, framing, model, status quo bias, sunk cost

dimensions, strategy development

advertising styles, cultural considerations, direct address, international control, legal constraints, linguistic limitations, mental processes, standardization vs adaptation, think and feel advertising, visual and symbolic

animation, cultural adaptation, global social network penetration and behaviors, global web sites, images, localization, making best use of different platforms, social media, tracking habits

communication model, nontraditional media, traditional media

bargaining power suppliers, buyers, competitive intensity, entry barriers, environment changes, Porter's Five Forces Model, substitutes

bundling, counter flanking strategies, counter leapfrog, lock-in

concept testing, concept testing techniques

adoption process, business buyer behavior, business buying decision process, business market, buyer decision process, Consumer Buyer behavior, Consumer Market

Consumer Decisions, Decision Making Unit, Four Basic Frameworks, Post-Purchase, Pre-Purchase, purchase

Consumer access, Global consumers

Baby Boomers, demographics, Depression-era/Silent Generation, Gen X, Gen Y, Gen Z, Generation Alpha, Generation X, Generation Y, generational marketing, generational segmentation, Greatest Generation, marketing environmental influences, millenials

buying decisions processes, cognitive mapping, consumer attitudes, consumer environmental approach, culture influence on buying behavior, evoked set, interpersonal influences, multiattribute approach, non-personal influences, values beliefs impact on buying behavior

Basic Forces, consumer, consumer choice, consumer decision making, influence

Basic Model, consumer decision making, Contextual Forces, Elaborated Model, Environmental Forces, Personal Forces

behavioral economics, Cognitive model of decision making, consumer decision making

Attractiveness Effect, Compromise Effect, consumer behavior, consumer decision making, Context Effects

address, Eisenhower, environmental, future state of nature, make, orientations, watch, wonder

combining inbound and outbound, compelling calls to action, ease, prominence, value

business to business, competitive advantage, consumer to consumer, peer to peer

Cognitive Models, consumer behavior, Core Course Concepts, Emotional Decision Making, Memory, Perception and Learning, Rational Decision Making

competitive differentiators, logistics, marketing and sales, operations, service, value chain analysis, value delivery network, within firm

coefficient of determination, curvilinear, interpreting correlation coefficients, no linear relationship, positive and negative correlations, r2

Correlation, Discriminant Analysis, regression

Correlation Coefficients

Correlation Coefficients

contestable markets, market structures, price, pricing principles, Rate

cost of services, differential pricing, general rates in transportation, pricing mistakes, value of services

course concepts, integrative application

Correlation Coefficients, Covariance

Basis of Competition, sustainable competitive advantage, uniqueness, value proposition

questionnaire, Questionnaire Wording, Structured Format, Unstructured Format

Marketing Research Report, Report Writing Considerations

chi squared statistic, cross tabulation analysis, goodness of fit tests

attitude, attribute level, benefit level, body image, cultural diversity, differentiate, Hofstede, lifestyle, localize, locus of control, value level

common assumptions, consequences, elements, geography, global perspective equities, history, impact of technology development, origins, social institutions

Lifetime Value historical value

cost, Customer, key lifetime value, marketing campaign, net present value

b2b products, business-to-business products, consumer behavior, consumer decision process, consumer products

Consumers, Customer, Customer-Centric Culture, Customer-Centric Insights, marketing management

customer relationship, Customers, Direct Marketing, strategy, value discipline

CLV, customer lifetime value, Customer-Centric Culture, serving the customer

customer benefit, customer experience, customer needs, perceived value

CDA, CRM, Custemoer-Centric, Direct Marketing

Customer Database, data, Data Course, Database, Database Format

80/20 Rule, customer lifetime value, interest rate, Revenue, segmentation

analysis, customer lifetime value, data, decision making, Long Term Profitability

components of effective customer service, seven r's

attributes and surrogates, determinant attributes, differentiation, joint space maps, perceptual maps, positioning, proposition

cross tabulation, Data Cleaning, Preliminary Data Analysis, T Test

categorize, competitor perspective, consumer perspective, goal oriented, overlap, segment creep, taking the lead

decision problem, issue, translation process

consumer behavior, Contemporary Issues, demand, Demand Landscape

Demand Management, Forecast Bias, Forecast Error, forecasting, Independent Demand

Demand Management, Forecast Bias, Forecast Error, forecasting, Independent Demand

descriptive research, Observational Research, Survey Research

omnibus panels, surveys, true panels

digital marketing, marketing strategy

Buyer Persona, market customer segmentation, positioning

campaign strategy, digital marketing

abandoned cart rate, digital marketing strategy, meggaging in a campaign, performance indicators

making campaign bjective, marketing strategy, smaort objectives, smart objects

critical data, irrelevant data, key performance indicators, promotion outcome, so what test

benchmarks, business process, levels, mission statement, SBU, three v's

competing models, diffusion, product adoption, product diffusion

continuous, discontinuous, dynamically continuous, early adopter, early majority, innovator, laggard, late majority, social system

adopter categories, continuous innovation, diffusion, Discontinuous innovation, dynamically continuous innovation, innovation

banner advertising, click through rate, CTR, digital ads, digital revenue models, effectiveness, media cost, pricing

collaboration, competitive differentiation, competitive response, marketing strategy, segmentation

digital marketing, rate of adoption, reality, social media

marketability, overview

dissemination, input implications, processing, retrieval, storage

competition, technology applications

free standing insert (FSI), Marketing Tactics, personalized e-mail, personalized landing page, self funding, telemarketing

banner ads, direct mail, direct response advertisement, direct response TV, door hangers, Marketing Tactics, newspaper targeting, radio

marketing mix, place, price, product, promotion

Brand Marketing, Customer Segmentation, databases, Direct Marketing, strategy, testing

ad sizes, animated, expanding ads, interactive, rich media, static, video

ad metrics, behaviorally targeted media, combine search and display, contextual, cost based placements, google display network, InText advertising, native, publisher

bdi, cdi, market share, share of requirements, usage index

BAM Tech, cart abandonment, online vs offline shopping, tracking purchases, virtual fitting rooms

Elaboration Likelihood Model, ELM, Marketers

click through rate, email address acquisition, HTML vs Text, loyalty program, metrics, optimizing subject lines

advantages, benefits, consumer overload, deliverability, effectiveness, engaging, measures, permission issues, volume

development, distribution center, industrial revolution, infrastructure

communication adaptation, communication standardization, emerging markets, product adaptation, product standardization

linear regression analysis, logistic regression, subscription behavior

Gains Analysis, Model Evaluation

Lift Analysis, Model Evaluation

Model Evaluation, profitability

benchmarking, results that measure success

emerging competition, strategic implications

depth interview, focus group, Projected Technique, Qualitative Research

case analysis, focus groups, interviews with key individuals, literature search

customer research, environmental turbulence, scanning, strategic uncertainty

balance of payments, balance of trade, currency fluctuations, exports and imports, global current account balances, national policies

assess error, qualitative methods, quantitative methods, secondary data accuracy, selecting technique

Choice Architecture, consumer behavior, Decision Framing, Marketers

BOP Markets

3rd party fulfillment, Direct Marketing, fulfillment, inhouse fulfullment, intergrated order fulfillment, outside fulfillment

climate, dynamics of population trends, environmental effects, geography, infrastructure, topography, world trade routes

brand personality and culture, components of human behavior, emerging markets, factors influencing consumer behavior, media penetration, personality, standardization vs adaptation

Adaptive Decision, Global Firms, Global Setting, Marketing Program Decisions, Standardization Decision

adaptation, foreign markets, global marketing, modes of entry, standardization

customs union, economic union, free trade agreements, geographic and temporal proximity, La Raison d'Etre, multinational cooperation, Rules of Origin

anti-globalization protests, GATT, Global Agreement on Tarriffs and Trade, IMF, international monetary fund, skirting, World Bank Group, World Trade Organization, WTO

critical flows global supply chain, INCO terms, transaction channel, transportation planning

freight documentation, global transportation, insurance, milk runs, mode carrier route selection, payment terms

EPA Smartway Program, green initiatives, greenhouse gases, Shipping environmental imapct, trucking environmental impact

airline industry environmental impact, economic benefits, environmental benefits, railways environmental impact, social benefits

Compensatory Rules, Consumers, heuristics, Non-Compensatory Rules

beliefs, collective programming, comparative advertising, comparative culture projects, cultural communication issues, cultural values, elements, five dimensions of national culture, implications of cultural diversity, individualism vs collectivism, mapping cultures, orientation, pervasive impact, planning horizon, power distance, project GLOBE, social status, uncertainty avoidance

American communication styles, coherence, comparative culture projects, cultural diversity with nations, dimensions of culture, high and low context cultures, homogeneity, interdependence, mindset chart, Schwartz individual dimensions, Schwartz Value Survey norms

consumer, consumer behavior, Consumption, Human Experience

key informant method, objective method, Opinion Leadership, sociometric method

brand equity, effective targeting, market positioning, segmentation

consumer research, ethnographic research, Market Segmentation, Marketing Research, primary research secondary research, product research, quantitative research qualitative research, taterget market

B2B market segmentation, B2C market segmentation, gender demographics, geodemographic segmentation, geotargetting, market segment categories, VALS segmentation

marketing budgets, marketing objectives, product positioning, product positioning approaches, types of marketing budgets

Aquisition costs, discount rate, margins, retention rate, Variable Costs

Channel, Marketing Channels, Value Delivery

Channel, Retailers, Value Delivery

Marketing Channels, Value Delivery, Wholesalers

communication model, decoding processes, effects model, encoding processes, promotion setting, promotional decisions

advertising, branding, campaign management, Comminication, interference, marketing

brand parity, digitanl media, IMC planning, marketing campaigns, marketing trends, mobile marketing

approach, collecting data, developing research plan, formal, identifying information requirement, problem definition, region of analysis, research agency, research process, steps

analogous diffusion rates, communicating opinions, communication and translation challenges, comprehension, cultural response, gathering primary data, language, rating scales, sampling, willingness to respond

anti trust legislation, antiboycott, bribery, cyberlaw, extraterritoriality

log odds, logistical regression, probability

advertising

Assessment Activities, Best Practices, Course Model, resources

commonly collected data, Data Analysis, External Data, Internal Data, model data, sources data

democratization, global focus marketing mix, global integration, international economy, new flat world, six dimensions of globalization, walled nation states

Lifetime Value

company orientations, marketing management tasks, states of demand, steps in marketing research process, value proposition

customer lifetime value, evolution of marketing, exchange, marketing, relationship development

customer acquisition, database marketing, Linear Regression, logistic regression, predictive modeling

attitudes, beliefs, consqeuences, elements, mindset chart, mindset onion, nations, origins, overview, values

abc, cycle counting, Cycle Stock, Inventory Accuracy, Safety Stock

Economic Order Quality, EOQ, Holding Costs, Reorder Point, Sawtooth Model

ad platform description, capability, destination, offers, rationale, request for information, RFI, user experience, video walkthrough

launch management, launch management plan, launch tracking

Behavioral learning theory, classical conditioning, cognitive learning theory, Learning, operant conditioning

arbitration centers, code law, common law, concillation, dispute resolution, four heritages, islamic law, jurisdiction, litigation, marxist socialist tenets

attributes, choice and proximity, competitive positioning, feature benefit vector, marketing mix applications

number of categories, semantic differential scales

databases, direct marketing program, segmentation strategy

factor rating method, importance of location decision, Location Decision, weighted score

center of gravity, lead distance, location breakeven models

location models, network optimization, transportation method, transshipment method

location models, network optimization, transportation method, transshipment method

Euler's number, odds ratio, predicted value, prediction equations

components of promotional mix, creative strategy appeals, developing effective communications, elements in communication process, establishing budget, platforms

catalyst, gap analysis, heirarchy stages, product adoption, product usage process

channel of distribution structures, consumer shopping patterns, global retailing strategies, internet, retail structure, supply chain overview

alternative middleman choices, channel management, consumer products, distribution patterns, e-commerce, industrial products, international channel of distribution alternatives, internet, Japanese distribution structure, objectives, role of intermediary for customer, six c's of channel selection, working with channel intermediaries

Asian-Western alliances, equity stake, foreign direct investment, IJVs, international joint ventures, investment notes acquisition, investment via ownership, mergers, strategic international alliances, success factors

contractual agreement, franchising, licensing gone bad, special licensing arrangements

change, corporate decisions, environmental change, strategic implications

stages, steps in detail

lead scoring, nurturing

consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing

consumer behavior, Marketing Concept

assets, contribution margin, margin management, marketing expense behavior, quantitative metric, return on investment, revenue drivers, strategic profit model

customer relationships, market orientation, market research, marketing, marketing management, marketing plan

four p's, market performance, marketing actions, marketing opportunities

business markets, consumer markets, marketing strategy, segmentation, targeting and positioning

Measurement Level

Central Tendency, Variablility

attitudes, Comparative Scale, Measurement, Non-Comparative Scale, Scaling

key informant, measure, method, sociometric

composite variable index, consumer behavior, single variable index, social mobility, status

advertising frequency, advertising objectives, advertising reach, advertising terminology, components of media plan, gross impressions, media buyer, media buying, media planner

comm tracking metrics, communication effectiveness tracking, Communication Process

build strategy, point of entry strategy, revenue growth, targeting strategies

brand awareness, consumer brand, established, global

Ansoff Matrix, framework, perspective, Porter, prospector

campaign objective, client needs, foursquare, groupon, implementation plan, location-based social marketing, mobile trends, NFC, QR codes, SoLoMo

Mobile Advertising, Mobile Geo Conquesting, Mobile Geo Fencing, Mobile Targeting, mobile trends

a/b test, data mining, predictive modeling, testing, types of predictive models, using data to predict churn

communication, Cultural Difference, Global Practice, growth, incentives, Local Practice

consumer behavior, Consumer Motivations, goals, motivation, Motive Arousal

for-hire carriers, private carriers, service characteristics, trucking & supply chains, trucking characteristics

break bulk, PUD, relay dilivery, trailer types, trucking advantage

diagnostics

analysis of variance, two-way

promotion, regulation, repeat business

call to action, combining offers, guarantees, hard offer, incentives, soft offer

analysis of variance, Scheffe Test

age targeting, budgeting, media planning process, MRI and Mediamark, promotional expenditures and sales, SMART objectives, targeting

business paradigm, emerging business, implimentation, open innovation

Backorder Costs, Cancellations, Customer Service, Deductions, Order Management, Penalty, Stockout

Customer Service, Logistics System Information, Order Management, Order to Cash Cycle

centralized vs decentralized, Chaebol, cooperative multi-organizational structures, global and geographic product organization, global competition, Keiretsu, locus of decision, matrix organization, schematic marketing organization, Zaibatsu

Consumers, interpretation, perceptual mapping, research

Attitude Toward Risk, consumer behavior, Key Personal Characteristics, Opinion Leadership, personality

closing, Identify selling, needs identification, pre-approach, prospecting, sales career, sales process, selling

Cross-Cultural Training, Designing, global competition, International Sales, Recruiting, Requirements, Salesperson, Selecting, Training

characteristic, consumer traits, measuring personality, research, trait theories

ethnocentrism, innovativeness, need for cognition, personality, trait theory

capsul piplines, pipeline advantages, pneumatic pipelines, slurry pipelines

industry issues, Industry Structure, pipeline competition, types of pipelines

global marketing management, international commitment, international planning process, Market-Entry Strategies

Ansoff Growth Strategy Matrix, diversification, growth opportunities, integrative, intensive, mission dimensions, objectives

market constraints, pioneer advantages and drawbacks

animosity, confiscation, cybercrime, cyberterrorism, domestication, economic risks, expropriation, forecasting political risk, government encouragement, lessening political vulnerability, nationalism, nationalization, NGO, Nongovernmental Organizations, political and social activists, political parties, political sanctions, politically sensitive products and issues, siezure of assets, targeted fear, taxes, terrorism, unfriendly governments, violence

Sample Statistic Formulas

allocate resources, BCG model, GE model dimensions, marketing strategy

brand, graph, image, perceptual mapping, value proposition

Perceptual Map, positioning

consumer behavior, Post Recession Consumer Behavior, recession, trends

consumer behavior, Explicit Knowledge, Implicit Knowledge, Key Predictors

cross tabulation, data tabulation, data validation, editing and coding

9 questions, asian approach, commodity price variation, companion products, currency fluctuation, drivers of foreign market pricing, export price, global pricing objectives, influences on pricing decisions, penetration, price controls, production curve, safeguard against inflation, skimming, target costing, western approach

competitive price cutting, cost assessment, cost volume profit, demand curve, price elasticity, price strategy, pricing decision

developing channel strategy, service marketing

costs, Customer Value, pricing, pricing strategies, value perceptions, value-based pricing

bundled product, by-products, captive product, optional product, pricing strategies, product line

discounts and allowances, promotional, Psychological, segmentation

ad choices, consumer attitudes, Digital Advertising Alliance

Non-Probability Sampling, Probability Sampling, sampling

categories of adopters, characteristics of innovations, communicability, compatibility, complexity, cultural borrowing, cultural change, cultural congruence, cultural sensitivity and tolerance, diffusion rate and culture, diffusion theory, divisability, environmental sensitivity, relative advantage, resistance to change, similarities

design, innovation, product development

adoption, diffusion, New Product Development Process, product, product life cycle

adoption, diffusion, product, Product Development Process, product life cycle

product development, Product protocol, Voice of the customer

development, marketing, product development, Product use testing

8 steps going global, brand value, brands in international markets, country as brand, country-of-origin effects, creating a brand, global brands, meme, national brand, private brands, unique brand personalities and culture

adaptations, adoption, core components, country-of-origin effects on product image, culture, green marketing, innovative products, maintaining quality, packaging, physical mandatory requirements, product component model, product development, service opportunities, support services

average population income

Forbes, Gini Coefficient, income classes, income disparity, OECD, Organization for Economic Co-Operation and Development

ethical issues, inadequate protection, licensing, patents, prior registration, right to use, trade secrets

counterfeiting, digital content, international conventions, patent granting process, patent prosecution highway, piracy, PPH

coding, data categorization, data reduction, finding relationships between categories, tabulation

depth interview, experiment, experimentation, focus group, observation, observe, projective technique, research method

depth interviews, experiment, focus groups, Qualitative Research, Quantitative Research, survey, Test Marketing

cover letter, question sequence, questionnaire appearance, structured and unstructured questions

B2B advertising, B2B media selection, demographic segmentation, geographic segmentation, magazine advertising, media mix determination, media multiplier effect, newspaper advertising, traditional advertising

Class-1 RR, Land bridge, Raliroads & supply chains, Regnional RR, service characteristics

COFC, Commodities, piggyback service, TOFC, unit trains

costing railroads, market competition, Market structure, oligopolistic, rails-to-trails

average time on site, bounce rate, click through rate, content overview, conversion rate, cost per contact, cost per record, cost per sale, email, hard and soft bounces, improving results, landing pages, open rate, opt out rate, OTM, pages per visit, penetration rate, percent new visits, tracking, traffic sources overview, unique page views, visits, website

CEFTA, European Union

nominal, ordinal

Consumer Relationships, Consumers, Digital Media, marketing, social media

advertising and mass communication planning, distribution functions, retail strategy, supply chain strategies, wholesaling

aero returns, cnetralized return centers, retrologistics, Reverse logistics activites, why products are returned

demand elasticity, derived demand, globalization, supply chain integration

freight demand, international trade, landed costs, transportation service competance

sales, sales force, sales force effectiveness, sales management, sales system, SFE

calculating minimum required sample size, census, central limit theorem, confidence and precision, population and sampling frame, probability and nonprobability sampling, sample, sampling and nonsampling error

categorical, continuous, interval scales, nominal scales, ordinal scales, ratio scales

content validity, convergent validity, discriminant validity, predictive validity, reliability

a b testing, coupons, generating traffic, GeoTargeting options, metrics, new portals, old school online search, search behavior, search engine optimization, search recommendations, testing key words, traffic, understanding PageRank

consumer researcher, data, external, internal, primary, research, secondary

external secondary data, internal secondary data, Secondary Data

Basic Bases, Behavioral Segmentation, Effective Segmentation, segmentation

demographics, psychographics, segmentation, target marketing

Benefit Segmentation, Demongraphic, Firmographic, Geographic, Market Segmentation, Psychographic, Psychological, Segmentatoin Strategies, Use-Related

Data warehouse, impact of databases, reaching most valuable customers

LTV. customer acquisition, marketing, segmentation

broad vs focus strategy, Market Segmentation, positioning, qualifying dimensions, targeting

Customer Service, Direct Marketing, in-house customer service, outsourced customer service, sustomer relations

Capacity Plan, Master Production Schedule, Materials Plan, Production Planning, Rough-Cut Capacity Planning

Capacity Plan, Master Production Schedule, Materials Plan, Production Planning, Rough-Cut Capacity Planning

least squares, straight line relationship

sampling efficiency, sampling error, simple random sampling, stratified random sampling

Social class, social mobility, social stratification, socioeconomic status score

buzz, communication, consumer generated media, digital native, hype, method, mobile, on demand, on-the-go, online, social networks

blogs, consumer review sites, content seeding, real-time marketing, social media marketing, social media metrics, viral marketing

average behavior, branding online, branding strategy, controlling the brand, customers as gold mine, digital divide, facebook users, internet usage, percieved best practice, social marketing principles, social media segments, strategic foundation, traditional segmentation, twitter, youtube

buyer behavior, consumer expectations, facebook, product reviews, twitter

consumer video sharing, facebook, Instagram, Pinterest Twitter, social listening, social media marketing, social networks, youtube

cause-related marketing, good corporate citizens, green marketing, precision targeting, unethical marketing practice

cause-related marketing, green marketing, marketing ethics, Social marketing concept

Economist Intelligence Unit, five categories of political stability and effectiveness, forms of government, global perspective, internal and external causes, political risk, PRS Group Political Risk, sovereign states, stability of government policies

SRO analysis

DR-CAFTA, FTAA, Latin American Economic Cooperation, Mercosur, NAFTA, SAFTA

Standardized Variables

bundling, cost lock-in strategies, network strategies, switching

marketing mix modification, mature stage, strategic options for mature products

diversification, drivers of change, growth strategies, market development, market penetration, product portfolios

animation, call to action, driving traffic, flash, images, landing page, navigation, positioning

distribution, logistics, SCM Careers, supply chain management, supply-chain, transportation

Bottom Line, income statement, P&L, Profit and Loss, supply chain management

break even analysis, center of gravity, Dynamic vs Static, Factor Analysis, Location Cost Volume

balance sheet, benchmarking, income statement, Indexes/Indices, inventory, Return on Assets, Supply Chain Performance Measures

barriers to competition, challenger strategies, lock-in, penetration, pioneering strategies, skimming

internal and external forces, matrix, strategic planning, strengths weaknesses opportunities and threats

analysis, interval scaled, ratio scaled

interval scaled, ratio scaled, two tailed test

interval scaled

Develop Positioning, positioning, targeting, Targeting Strategy

ad valorem customs duties, Chicken Tax, compound or mixed, Harmonized Tariff System, HTS, preferential tariff, specific customs duties

background, call to action, control, headline copy, images, influence of color, page layout, results, side-by-side, video

APEC, Asia-Pacific Economic Cooperation, Association of Southeast Asian Nations, charter, fundamental market metrics, goals of ASEAN, trade associations

business negotiation styles, diversity, marketing opportunities, People's Republic of China, PRC

advantages and disadvantages of business in India, growth of India, Vietnam as new Asian Tiger

faulty economic policies, four Asian Tigers, global circumstances, product adaptations

bullwhip, bullwhip effect, distortion, supply-chain, unnecessary distortion

GATT, gilded age, global trade organizations, plutocracy, US multinationals, world trade, WTO

aesthetics, Buddhism, communication, Confucianism, consequences, eastern religion, elements, hierarchical society, language, major religions, material, mindset chart, nonmaterial, origins, Phonology

historical impact, manifest destiny, Monroe doctrine, perspective, subjectivity

availability, developing countries, location, quality, world energy consumption

dangers of SRC, environmental adaption, ethnocentrism, global awareness, goals of marketing, reasons for global marketing, self reference criteria, standardization

advertising, advertising agency, budgeting methods, communication objectives, elements of the communication budget, media costs, paid communications, unpaid communications

Market Research Process, Market Research Suppliers, Marketing Research

common errors, criteria, good presentation slides, graphics, q and a

new product process, phases, radical new products

customer problems, new products, online communities

External Data, Internal Data, Primary Data, Secondary Data

new product process, product development

brand management, brand metrics, Consumers, hierarchy of effects model

adobe overview, digital behavior, enhance user experience, Google analytics, measure and optimize tactics, tracking, web usability

CRM overview, eloqua overview, hubspot, salesforce

affective response, cognitive response, conative response, hierarchy of effects model, metric tracking, uses of metrics

effeciency and effectiveness, logistics, supply chain management, transportation

Freight transportation Intensity, GDP, transportation investment, transportation service index

Freight transportation Intensity, GDP, Quantity utility, Time utility, transportation service index

Intermodal Transportation, Modes of Transport, shipping, supply-chain, trade-off

consumer behavior, Trend Spotting, trends, Value of Trends

in-banner, interactive pre-roll, market size, non-overlay, online video viewing habits, print coupons

Designated Market Area, DMA, local Tv advertising, national TV advertising, Nielsen, Nielsen C3 rating, Nielsen rating calculation, Nielsen ratings, Nielsen scoring, regional TV advertising, social media, spot TV, Super Bowl TV advertising, TV ad clutter

casual research, descriptive research, exploratory research, three types

consumer behavior, expressed, impact, learned, society

Consumer norms, cultural dimensions, culture

brand penetration, catergory penetration, penetration share, revenue market share, unit market share

proportions

game, gaming market demographics, objective and KPI

Combining Inbound and Outbound Marketing Tactics, Inbound Marketing Tactics, Inbound Marketing to Drive Revenue, Search Engine Marketing (SEM), Search Engine Optimization (SEO)

Lifetime Value, Segment Evaluation

competitive advantage, core competence, value analysis foundation

containerization, intermodalism, significance of water transport

coastal carriers, For-Hire Exempt, Internal carriers, port termnal infrastructure

birth and death rates, population pyramids, population trends

ratio scaled, z test analysis

ratio scaled

applied budgeting, traditional budgeting approaches, trend based budgeting

One proportion, z-Test

Two related proportions, z-Test