Advertising Design Part 1 Total Running Time: 09:01 affective message, cognitive message, comparative advertising, conative message, creative brief, emotional advertising, hyperbole advertising, message strategy, message theme, resonance advertising, uniques selling proposition Advertising Design Part 1
Advertising Campaign Management Part 3 Total Running Time: 14:44 advertising campaign parameters, advertising constraints, advertising goals, brand awareness, campaign duration, campaign management, creative brief, media selection, ranking claims, support claims, variability theory Advertising Campaign Management Part 3
