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Advertising Campaign Management Part 3

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Advertising Campaign Management Part 3

Advertising Campaign Management Part 3

Faculty:
- JENNIFER M SUNDSTROM-FITZGERALD
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Advertising Campaign Management Part 1

Total Running Time: 10:26

advertising expenditures, advertising theories, campaign management, heirarchy of effects model, means-end theory, visual esperanto

Advertising Campaign Management Part 1

Advertising Campaign Management Part 2

Total Running Time: 14:43

advertising agency, advertising personnel, boutique agency, campaign management, creative pitch, crowdsourcing, external advertising agency, full-service agency, inside agency, outside agency

Advertising Campaign Management Part 2

Advertising Design Part 1

Total Running Time: 09:01

affective message, cognitive message, comparative advertising, conative message, creative brief, emotional advertising, hyperbole advertising, message strategy, message theme, resonance advertising, uniques selling proposition

Advertising Design Part 1

Integrated Marketing Communications Part 1

Total Running Time: 04:57

advertising, branding, campaign management, interference

Integrated Marketing Communications Part 1

Middle Class in Emerging Markets

Total Running Time: 06:07

brand awareness, consumer brand, established, global

Middle Class in Emerging Markets

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