Faculty: JENNIFER M SUNDSTROM-FITZGERALD Tags: advertising campaign parametersadvertising constraintsadvertising goalsbrand awarenesscampaign durationcampaign managementcreative briefmedia selectionranking claimssupport claimsvariability theory
Advertising Campaign Management Part 1 Total Running Time: 10:26 advertising expenditures, advertising theories, campaign management, heirarchy of effects model, means-end theory, visual esperanto Advertising Campaign Management Part 1
Advertising Campaign Management Part 2 Total Running Time: 14:43 advertising agency, advertising personnel, boutique agency, campaign management, creative pitch, crowdsourcing, external advertising agency, full-service agency, inside agency, outside agency Advertising Campaign Management Part 2
Advertising Design Part 1 Total Running Time: 09:01 affective message, cognitive message, comparative advertising, conative message, creative brief, emotional advertising, hyperbole advertising, message strategy, message theme, resonance advertising, uniques selling proposition Advertising Design Part 1
Integrated Marketing Communications Part 1 Total Running Time: 04:57 advertising, branding, campaign management, Comminication, interference, marketing Integrated Marketing Communications Part 1
Middle Class in Emerging Markets Total Running Time: 06:07 brand awareness, consumer brand, established, global Middle Class in Emerging Markets
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