Advertising Campaign Management Part 3 Total Running Time: 14:44 advertising campaign parameters, advertising constraints, advertising goals, brand awareness, campaign duration, campaign management, creative brief, media selection, ranking claims, support claims, variability theory Advertising Campaign Management Part 3
Brand Equity Total Running Time: 07:14 brand name, evoked set, global, recall, recognize, value, worth Brand Equity
Entry Strategy and Strategic Alliances Total Running Time: 38:15 acquisition, entry mode, foreign expansion, franchising, global, joint venture, licensing, location, pro, turnkey arrangement Entry Strategy and Strategic Alliances
Multinational Strategies Total Running Time: 26:22 global, international, strategy, transnational Multinational Strategies
Understanding Globalization Total Running Time: 38:54 company, economy, foreign direct investment, global, international, multinational, subsidiary Understanding Globalization
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