Brand Equity Total Running Time: 07:14 association, awareness, brand name, evoked set, global, recall, recognize, value, worth Brand Equity
Classifying M&A Activity Total Running Time: 05:21 acquisition, horizontal integration, hostile takover, merger, Vertical Integration Classifying M&A Activity
Imperfect Competition: Monopolistic Competition Total Running Time: 15:42 advertising, differentiation, location, maximize profit, public policy Imperfect Competition: Monopolistic Competition
Licensing Total Running Time: 14:03 franchising, gray market goods, intellectual property rights, IPR Licensing
Market Entry Strategies – Licensing Total Running Time: 13:59 contractual agreement, franchising, licensing gone bad, special licensing arrangements Market Entry Strategies – Licensing
Middle Class in Emerging Markets Total Running Time: 06:07 brand awareness, consumer brand, established, global Middle Class in Emerging Markets
Multinational Strategies Total Running Time: 26:22 global, international, strategy, transnational Multinational Strategies
Protecting Intellectual Property in International Markets I Total Running Time: 13:11 ethical issues, inadequate protection, licensing, patents, prior registration, right to use, trade secrets Protecting Intellectual Property in International Markets I
Strategy of International Business Total Running Time: 38:19 cost reduction, foreign expansion, localization, value Strategy of International Business
The Foundations of Culture – Resources Total Running Time: 07:43 availability, developing countries, location, quality, world energy consumption The Foundations of Culture – Resources
The Role of the CIO Total Running Time: 14:25 acquisition, chief information officer, CIO, IT governance, mergers The Role of the CIO
Transaction Documents Total Running Time: 17:26 acquisition, Ant-Trust Filings, Future Behavior, Hospital Acquisitions, Transaction Documents Transaction Documents
Transportation Models I Total Running Time: 09:51 destination, distribution, least costly, location, moving products, network, service, source, transportation problem, transportation solution Transportation Models I
Understanding Globalization Total Running Time: 38:54 business, company, economy, foreign direct investment, global, international, multinational, subsidiary Understanding Globalization
