Entry Strategy and Strategic Alliances

Brand Equity

Total Running Time: 07:14

brand name, evoked set, global, recall, recognize, value, worth

Brand Equity

Classifying M&A Activity

Total Running Time: 05:21

acquisition, horizontal integration, hostile takover, merger, Vertical Integration

Classifying M&A Activity

Imperfect Competition: Monopolistic Competition

Total Running Time: 15:42

advertising, differentiation, location, maximize profit, public policy

Imperfect Competition: Monopolistic Competition

Licensing

Total Running Time: 14:03

franchising, gray market goods, intellectual property rights, IPR

Licensing

Market Entry Strategies – Licensing

Total Running Time: 13:59

contractual agreement, franchising, licensing gone bad, special licensing arrangements

Market Entry Strategies – Licensing

Middle Class in Emerging Markets

Total Running Time: 06:07

brand awareness, consumer brand, established, global

Middle Class in Emerging Markets

Multinational Strategies

Total Running Time: 26:22

global, international, strategy, transnational

Multinational Strategies

Protecting Intellectual Property in International Markets I

Total Running Time: 13:11

ethical issues, inadequate protection, licensing, patents, prior registration, right to use, trade secrets

Protecting Intellectual Property in International Markets I

Strategy of International Business

Total Running Time: 38:19

cost reduction, foreign expansion

Strategy of International Business

The Foundations of Culture – Resources

Total Running Time: 07:43

developing countries, location, quality, world energy consumption

The Foundations of Culture – Resources

The Role of the CIO

Total Running Time: 14:25

acquisition, Chief Information Officer (CIO), IT governance, mergers

The Role of the CIO

Transaction Documents

Total Running Time: 17:26

acquisition, Anti-Trust, Future Behavior, Hospital Acquisitions, Transaction Documents

Transaction Documents

Transportation Models I

Total Running Time: 09:51

destination, distribution, least costly, location, moving products, network, service, source, transportation problem, transportation solution

Transportation Models I

Understanding Globalization

Total Running Time: 38:54

company, economy, foreign direct investment, global, international, multinational, subsidiary

Understanding Globalization