Entry Strategy and Strategic Alliances

Brand Equity

Total Running Time: 07:14

brand name, evoked set, global, recall, value

Brand Equity

Classifying M&A Activity

Total Running Time: 05:21

acquisition, horizontal integration, Vertical Integration

Classifying M&A Activity

Imperfect Competition: Monopolistic Competition

Total Running Time: 15:42

advertising, differentiation, location, public policy

Imperfect Competition: Monopolistic Competition

Licensing

Total Running Time: 14:03

franchising

Licensing

Market Entry Strategies – Licensing

Total Running Time: 13:59

franchising

Market Entry Strategies – Licensing

Middle Class in Emerging Markets

Total Running Time: 06:07

brand awareness, global

Middle Class in Emerging Markets

Multinational Strategies

Total Running Time: 26:22

global, international, strategy, transnational

Multinational Strategies

Protecting Intellectual Property in International Markets I

Total Running Time: 13:11

ethical issues, licensing, patents, trade secrets

Protecting Intellectual Property in International Markets I

Strategy of International Business

Total Running Time: 38:19

foreign expansion

Strategy of International Business

The Foundations of Culture – Resources

Total Running Time: 07:43

location, quality

The Foundations of Culture – Resources

The Role of the CIO

Total Running Time: 14:25

acquisition, mergers

The Role of the CIO

Transaction Documents

Total Running Time: 17:26

acquisition, Anti-Trust

Transaction Documents

Transportation Models I

Total Running Time: 09:51

distribution, location, service, source

Transportation Models I

Understanding Globalization

Total Running Time: 38:54

company, economy, foreign direct investment, global, international, multinational

Understanding Globalization