Customer Value Proposition Total Running Time: 15:47 differentiation, positioning Customer Value Proposition
Business Strategies and Marketing Implications Total Running Time: 17:29 cost leadership, differentiation, strategic positioning Business Strategies and Marketing Implications
Imperfect Competition: Monopolistic Competition Total Running Time: 15:42 advertising, differentiation, location, public policy Imperfect Competition: Monopolistic Competition
Bases for Segmentation Total Running Time: 11:06 behavioral, consumer needs, differentiation, Geographic, Market Segmentation, Psychographic, Psychological Bases for Segmentation