Customer Value Proposition Total Running Time: 15:47 attributes and surrogates, determinant attributes, differentiation, joint space maps, perceptual maps, positioning, proposition Customer Value Proposition
Business Strategies and Marketing Implications Total Running Time: 17:29 competitive options, cost leadership, differentiation, focus strategies, industry determining forces, Porter strategic triad, strategic positioning Business Strategies and Marketing Implications
Imperfect Competition: Monopolistic Competition Total Running Time: 15:42 advertising, differentiation, location, maximize profit, public policy Imperfect Competition: Monopolistic Competition
Bases for Segmentation Total Running Time: 11:06 behavioral, consumer needs, demographic, differentiation, Geographic, Market Segmentation, Psychographic, Psychological Bases for Segmentation
