Bases for Segmentation

Business Strategies and Marketing Implications

Total Running Time: 17:29

competitive options, cost leadership, differentiation, focus strategies, industry determining forces, Porter strategic triad, strategic positioning

Business Strategies and Marketing Implications

Cultural Intelligence (CQ) Intelligence for a Globalized World

Total Running Time: 11:54

behavioral, metacognative, motivational

Cultural Intelligence (CQ) Intelligence for a Globalized World

Customer Value Proposition

Total Running Time: 15:47

attributes and surrogates, determinant attributes, differentiation, joint space maps, perceptual maps, positioning, proposition

Customer Value Proposition

Forecasting IV – Consumer Decision Making

Total Running Time: 12:16

consumer needs, estimating market share, market research data, modeling decisions, utility and preference share

Forecasting IV – Consumer Decision Making

Global Marketing and R&D

Total Running Time: 37:42

distribution strategies, distribution systems, international communication barriers, Market Segmentation, marketing mix, price discrimination, pricing strategies, product attributes, promotional strategies, strategic pricing

Global Marketing and R&D

IMC Planning Process Pt 1

Total Running Time: 08:58

consumer research, ethnographic research, Market Segmentation, Marketing Research, primary research secondary research, product research, Qualitative Research, Quantitative Research, target market

IMC Planning Process Pt 1

Imperfect Competition: Monopolistic Competition

Total Running Time: 15:42

advertising, differentiation, location, maximize profit, public policy

Imperfect Competition: Monopolistic Competition

Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies

Total Running Time: 16:58

discounts and allowances, promotional, Psychological, segmentation

Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies

Segmentation and Data I

Total Running Time: 21:22

Benefit Segmentation, Demongraphic, Firmographic, Geographic, Market Segmentation, Psychographic, Psychological, Segmentatoin Strategies, Use-Related

Segmentation and Data I

Segmentation Overview

Total Running Time: 18:45

broad vs focus strategy, Market Segmentation, positioning, qualifying dimensions, targeting

Segmentation Overview