Bases for Segmentation

Business Strategies and Marketing Implications

Total Running Time: 17:29

cost leadership, differentiation, strategic positioning

Business Strategies and Marketing Implications

Cultural Intelligence (CQ) Intelligence for a Globalized World

Total Running Time: 11:54

behavioral

Cultural Intelligence (CQ) Intelligence for a Globalized World

Customer Value Proposition

Total Running Time: 15:47

differentiation, positioning

Customer Value Proposition

Forecasting IV – Consumer Decision Making

Total Running Time: 12:16

consumer needs

Forecasting IV – Consumer Decision Making

Global Marketing and R&D

Total Running Time: 37:42

distribution strategies, Market Segmentation, marketing mix, pricing strategies

Global Marketing and R&D

IMC Planning Process Pt 1

Total Running Time: 08:58

Market Segmentation, Marketing Research, Qualitative Research, Quantitative Research

IMC Planning Process Pt 1

Imperfect Competition: Monopolistic Competition

Total Running Time: 15:42

advertising, differentiation, location, public policy

Imperfect Competition: Monopolistic Competition

Pricing: Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies

Total Running Time: 16:58

Psychological, segmentation

Pricing: Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies

Segmentation and Data I

Total Running Time: 21:22

Geographic, Market Segmentation, Psychographic, Psychological

Segmentation and Data I

Segmentation Overview

Total Running Time: 18:45

Market Segmentation, positioning, targeting

Segmentation Overview