Business Strategies and Marketing Implications Total Running Time: 17:29 competitive options, cost leadership, differentiation, focus strategies, industry determining forces, Porter strategic triad, strategic positioning Business Strategies and Marketing Implications
Cultural Intelligence (CQ) Intelligence for a Globalized World Total Running Time: 11:54 behavioral, cognative, metacognative, motivational Cultural Intelligence (CQ) Intelligence for a Globalized World
Customer Value Proposition Total Running Time: 15:47 attributes and surrogates, determinant attributes, differentiation, joint space maps, perceptual maps, positioning, proposition Customer Value Proposition
Forecasting IV – Consumer Decision Making Total Running Time: 12:16 consumer needs, estimating market share, market research data, modeling decisions, utility and preference share Forecasting IV – Consumer Decision Making
Global Marketing and R&D Total Running Time: 37:42 distribution strategies, distribution systems, international communication barriers, Market Segmentation, marketing mix, price discrimination, pricing strategies, product attributes, promotional strategies, strategic pricing Global Marketing and R&D
IMC Planning Process Pt 1 Total Running Time: 08:58 consumer research, ethnographic research, Market Segmentation, Marketing Research, primary research secondary research, product research, quantitative research qualitative research, taterget market IMC Planning Process Pt 1
Imperfect Competition: Monopolistic Competition Total Running Time: 15:42 advertising, differentiation, location, maximize profit, public policy Imperfect Competition: Monopolistic Competition
Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies Total Running Time: 16:58 discounts and allowances, promotional, Psychological, segmentation Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies
Segmentation and Data I Total Running Time: 21:22 Benefit Segmentation, Demongraphic, Firmographic, Geographic, Market Segmentation, Psychographic, Psychological, Segmentatoin Strategies, Use-Related Segmentation and Data I
Segmentation Overview Total Running Time: 18:45 broad vs focus strategy, Market Segmentation, positioning, qualifying dimensions, targeting Segmentation Overview
