Faculty: Michael Smith Tags: broad vs focus strategyMarket Segmentationpositioningqualifying dimensionstargeting
Bases for Segmentation Total Running Time: 11:06 behavioral, consumer needs, demographic, differentiation, Geographic, Market Segmentation, Psychographic, Psychological Bases for Segmentation
Customer Value Proposition Total Running Time: 15:47 attributes and surrogates, determinant attributes, differentiation, joint space maps, perceptual maps, positioning, proposition Customer Value Proposition
Designing A Campaign Strategy: Customers & Positioning Total Running Time: 12:36 Buyer Persona, market customer segmentation, positioning Designing A Campaign Strategy: Customers & Positioning
Global Marketing and R&D Total Running Time: 37:42 distribution strategies, distribution systems, international communication barriers, Market Segmentation, marketing mix, price discrimination, pricing strategies, product attributes, promotional strategies, strategic pricing Global Marketing and R&D
IMC Planning Process Pt 1 Total Running Time: 08:58 consumer research, ethnographic research, Market Segmentation, Marketing Research, primary research secondary research, product research, Qualitative Research, Quantitative Research, target market IMC Planning Process Pt 1
Marketing Concept Total Running Time: 05:00 consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing Marketing Concept
Online Advertising Strategy Total Running Time: 15:46 age targeting, budgeting, media planning process, MRI and Mediamark, promotional expenditures and sales, SMART objectives, targeting Online Advertising Strategy
Positioning Total Running Time: 07:50 competitive positioning, market segments, mission statement, positioning, product service adoption Positioning
Segmentation and Data I Total Running Time: 21:22 Benefit Segmentation, Demongraphic, Firmographic, Geographic, Market Segmentation, Psychographic, Psychological, Segmentatoin Strategies, Use-Related Segmentation and Data I
Successful Website Design Total Running Time: 21:49 animation, Call to Action (CTA), driving traffic, flash, images, landing page, navigation, positioning Successful Website Design
Targeting and Positioning Total Running Time: 16:07 Develop Positioning, positioning, targeting, Targeting Strategy Targeting and Positioning