Segmentation Overview

Bases for Segmentation

Total Running Time: 11:06

behavioral, consumer needs, demographic, differentiation, Geographic, Market Segmentation, Psychographic, Psychological

Bases for Segmentation

Customer Value Proposition

Total Running Time: 15:47

attributes and surrogates, determinant attributes, differentiation, joint space maps, perceptual maps, positioning, proposition

Customer Value Proposition

Designing A Campaign Strategy: Customers & Positioning

Total Running Time: 12:36

Buyer Persona, market customer segmentation, positioning

Designing A Campaign Strategy: Customers & Positioning

Global Marketing and R&D

Total Running Time: 37:42

distribution strategies, distribution systems, international communication barriers, Market Segmentation, marketing mix, price discrimination, pricing strategies, product attributes, promotional strategies, strategic pricing

Global Marketing and R&D

IMC Planning Process Pt 1

Total Running Time: 08:58

consumer research, ethnographic research, Market Segmentation, Marketing Research, primary research secondary research, product research, Qualitative Research, Quantitative Research, target market

IMC Planning Process Pt 1

Marketing Concept

Total Running Time: 05:00

consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing

Marketing Concept

Online Advertising Strategy

Total Running Time: 15:46

age targeting, budgeting, media planning process, MRI and Mediamark, promotional expenditures and sales, SMART objectives, targeting

Online Advertising Strategy

Positioning

Total Running Time: 07:50

competitive positioning, market segments, mission statement, positioning, product service adoption

Positioning

Positioning

Total Running Time: 06:42

Perceptual Map, positioning

Positioning

Segmentation and Data I

Total Running Time: 21:22

Benefit Segmentation, Demongraphic, Firmographic, Geographic, Market Segmentation, Psychographic, Psychological, Segmentatoin Strategies, Use-Related

Segmentation and Data I

Successful Website Design

Total Running Time: 21:49

animation, Call to Action (CTA), driving traffic, flash, images, landing page, navigation, positioning

Successful Website Design

Targeting and Positioning

Total Running Time: 16:07

Develop Positioning, positioning, targeting, Targeting Strategy

Targeting and Positioning