Faculty: Rob Weber Tags: competitive positioningmarket segmentsmission statementpositioningproduct service adoption
Cultural Theory – Communication Style Total Running Time: 16:12 communication channels, communication characteristics, communication functions, communication structures, mission statement, onion model, vision statement Cultural Theory – Communication Style
Customer Value Proposition Total Running Time: 15:47 attributes and surrogates, determinant attributes, differentiation, joint space maps, perceptual maps, positioning, proposition Customer Value Proposition
Designing A Campaign Strategy: Customers & Positioning Total Running Time: 12:36 Buyer Persona, market customer segmentation, positioning Designing A Campaign Strategy: Customers & Positioning
Developing the Marketing Plan Total Running Time: 09:25 benchmarks, business process, levels, mission statement, SBU, three v's Developing the Marketing Plan
Levels of Competition Total Running Time: 14:31 attributes, choice and proximity, competitive positioning, feature benefit vector, marketing mix applications Levels of Competition
Marketing Concept Total Running Time: 05:00 consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing Marketing Concept
Segmentation Overview Total Running Time: 18:45 broad vs focus strategy, Market Segmentation, positioning, qualifying dimensions, targeting Segmentation Overview
Successful Website Design Total Running Time: 21:49 animation, Call to Action (CTA), driving traffic, flash, images, landing page, navigation, positioning Successful Website Design
Targeting and Positioning Total Running Time: 16:07 Develop Positioning, positioning, targeting, Targeting Strategy Targeting and Positioning