Positioning

Cultural Theory – Communication Style

Total Running Time: 16:12

communication channels, communication characteristics, communication functions, communication structures, mission statement, onion model, vision statement

Cultural Theory – Communication Style

Customer Value Proposition

Total Running Time: 15:47

attributes and surrogates, determinant attributes, differentiation, joint space maps, perceptual maps, positioning, proposition

Customer Value Proposition

Designing A Campaign Strategy: Customers & Positioning

Total Running Time: 12:36

Buyer Persona, market customer segmentation, positioning

Designing A Campaign Strategy: Customers & Positioning

Developing the Marketing Plan

Total Running Time: 09:25

benchmarks, business process, levels, mission statement, SBU, three v's

Developing the Marketing Plan

Levels of Competition

Total Running Time: 14:31

attributes, choice and proximity, competitive positioning, feature benefit vector, marketing mix applications

Levels of Competition

Marketing Concept

Total Running Time: 05:00

consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing

Marketing Concept

Positioning

Total Running Time: 06:42

Perceptual Map, positioning

Positioning

Segmentation Overview

Total Running Time: 18:45

broad vs focus strategy, Market Segmentation, positioning, qualifying dimensions, targeting

Segmentation Overview

Successful Website Design

Total Running Time: 21:49

animation, Call to Action (CTA), driving traffic, flash, images, landing page, navigation, positioning

Successful Website Design

Targeting and Positioning

Total Running Time: 16:07

Develop Positioning, positioning, targeting, Targeting Strategy

Targeting and Positioning