Positioning

Cultural Theory – Communication Style

Total Running Time: 16:12

communication channels, communication characteristics, communication functions, communication structures, mission statement, vision statement

Cultural Theory – Communication Style

Customer Value Proposition

Total Running Time: 15:47

differentiation, positioning

Customer Value Proposition

Designing A Campaign Strategy: Customers & Positioning

Total Running Time: 12:36

Buyer Persona, positioning

Designing A Campaign Strategy: Customers & Positioning

Developing the Marketing Plan

Total Running Time: 09:25

business process, mission statement

Developing the Marketing Plan

Levels of Competition

Total Running Time: 14:31

attributes, competitive positioning

Levels of Competition

Marketing Concept

Total Running Time: 05:00

consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing

Marketing Concept

Positioning

Total Running Time: 06:42

positioning

Positioning

Segmentation Overview

Total Running Time: 18:45

Market Segmentation, positioning, targeting

Segmentation Overview

Successful Website Design

Total Running Time: 21:49

animation, Call to Action (CTA), images, positioning

Successful Website Design

Targeting and Positioning

Total Running Time: 16:07

positioning, targeting

Targeting and Positioning