Positioning Total Running Time: 07:50 competitive positioning, market segments, mission statement, positioning, product service adoption Positioning
Developing the Marketing Plan Total Running Time: 09:25 benchmarks, business process, levels, mission statement, SBU, three v's Developing the Marketing Plan
Cultural Theory – Communication Style Total Running Time: 16:12 communication channels, communication characteristics, communication functions, communication structures, mission statement, onion model, tribe metaphor, vision statement, web metaphor Cultural Theory – Communication Style
