Successful Website Design

Communication Decisions Digital Media- International Web Sites and Social Media

Total Running Time: 19:06

animation, cultural adaptation, global social network penetration and behaviors, global web sites, images, localization, social media, tracking habits

Communication Decisions Digital Media- International Web Sites and Social Media

Converting Traffic

Total Running Time: 08:43

Call to Action (CTA), combining inbound and outbound

Converting Traffic

Customer Value Proposition

Total Running Time: 15:47

attributes and surrogates, determinant attributes, differentiation, joint space maps, perceptual maps, positioning, proposition

Customer Value Proposition

Designing A Campaign Strategy: Customers & Positioning

Total Running Time: 12:36

Buyer Persona, market customer segmentation, positioning

Designing A Campaign Strategy: Customers & Positioning

Exploratory vs. Explanatory

Total Running Time: 07:50

Call to Action (CTA), explanatory, Exploratory, Storytelling

Exploratory vs. Explanatory

Marketing Concept

Total Running Time: 05:00

consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing

Marketing Concept

Offers II

Total Running Time: 10:25

Call to Action (CTA), combining offers, guarantees, hard offer, incentives, soft offer

Offers II

Positioning

Total Running Time: 07:50

competitive positioning, market segments, mission statement, positioning, product service adoption

Positioning

Positioning

Total Running Time: 06:42

Perceptual Map, positioning

Positioning

Segmentation Overview

Total Running Time: 18:45

broad vs focus strategy, Market Segmentation, positioning, qualifying dimensions, targeting

Segmentation Overview

Targeting and Positioning

Total Running Time: 16:07

Develop Positioning, positioning, targeting, Targeting Strategy

Targeting and Positioning

Testing Creative

Total Running Time: 17:54

Call to Action (CTA), headline copy, images, influence of color, page layout, results, side-by-side, video

Testing Creative