Communication Decisions Digital Media- International Web Sites and Social Media Total Running Time: 19:06 animation, cultural adaptation, global social network penetration and behaviors, global web sites, images, localization, making best use of different platforms, social media, tracking habits Communication Decisions Digital Media- International Web Sites and Social Media
Customer Value Proposition Total Running Time: 15:47 attributes and surrogates, determinant attributes, differentiation, joint space maps, perceptual maps, positioning, proposition Customer Value Proposition
Designing A Campaign Strategy: Customers & Positioning Total Running Time: 12:36 Buyer Persona, market customer segmentation, positioning Designing A Campaign Strategy: Customers & Positioning
Exploratory vs. Explanatory Total Running Time: 07:50 call to action, explanatory, Exploratory, Storytelling Exploratory vs. Explanatory
Marketing Concept Total Running Time: 05:00 consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing Marketing Concept
Offers II Total Running Time: 10:25 call to action, combining offers, guarantees, hard offer, incentives, soft offer Offers II
Positioning Total Running Time: 07:50 competitive positioning, market segments, mission statement, positioning, product service adoption Positioning
Segmentation Overview Total Running Time: 18:45 broad vs focus strategy, Market Segmentation, positioning, qualifying dimensions, targeting Segmentation Overview
Targeting and Positioning Total Running Time: 16:07 Develop Positioning, positioning, targeting, Targeting Strategy Targeting and Positioning
Testing Creative Total Running Time: 17:54 background, call to action, control, headline copy, images, influence of color, page layout, results, side-by-side, video Testing Creative
