Analyzing a Campaign Total Running Time: 20:21 campaign objectives, data collection, data myths, digital analytics, email, five key display ad metrics, frequency, monetary, paid search, recency, RFI, social media, website behavior Analyzing a Campaign
Determining KPI Total Running Time: 13:26 critical data, irrelevant data, key performance indicators, promotion outcome, so what test Determining KPI
Display Advertising Creative Total Running Time: 11:54 ad sizes, animated, expanding ads, interactive, rich media, static, video Display Advertising Creative
Display Advertising Media Total Running Time: 15:14 ad metrics, behaviorally targeted media, combine search and display, contextual, cost based placements, google display network, InText advertising, native, publisher Display Advertising Media
Email Marketing Total Running Time: 22:57 click through rate, email address acquisition, HTML vs Text, loyalty program, metrics, optimizing subject lines Email Marketing
Keys to Interactive TV Success Total Running Time: 19:50 ad platform description, capability, destination, offers, rationale, request for information, RFI, user experience, video walkthrough Keys to Interactive TV Success
Privacy Trends Total Running Time: 14:29 ad choices, consumer attitudes, Digital Advertising Alliance Privacy Trends
Social Media – The Value of Likes Total Running Time: 21:18 buyer behavior, consumer expectations, facebook, product reviews, twitter Social Media – The Value of Likes
Successful Website Design Total Running Time: 21:49 animation, call to action, driving traffic, flash, images, landing page, navigation, positioning Successful Website Design
Testing Creative Total Running Time: 17:54 background, call to action, control, headline copy, images, influence of color, page layout, results, side-by-side, video Testing Creative
Trends in Video Advertising Total Running Time: 25:13 in-banner, interactive pre-roll, market size, non-overlay, online video viewing habits, print coupons Trends in Video Advertising
Using Gaming in Marketing Total Running Time: 15:57 game, gaming market demographics, objective and KPI Using Gaming in Marketing
