Analyzing a Campaign

Total Running Time: 20:21

campaign objectives, data collection, data myths, digital analytics, email, five key display ad metrics, frequency, monetary, paid search, recency, RFI, social media, website behavior

Analyzing a Campaign

Determining KPI

Total Running Time: 13:26

critical data, irrelevant data, key performance indicators, promotion outcome, so what test

Determining KPI

Display Advertising Creative

Total Running Time: 11:54

ad sizes, animated, expanding ads, interactive, rich media, static, video

Display Advertising Creative

Display Advertising Media

Total Running Time: 15:14

ad metrics, behaviorally targeted media, combine search and display, contextual, cost based placements, google display network, InText advertising, native, publisher

Display Advertising Media

Email Marketing

Total Running Time: 22:57

click through rate, email address acquisition, HTML vs Text, loyalty program, metrics, optimizing subject lines

Email Marketing

Keys to Interactive TV Success

Total Running Time: 19:50

ad platform description, capability, destination, offers, rationale, request for information, RFI, user experience, video walkthrough

Keys to Interactive TV Success

Mobile Marketing

Total Running Time: 16:16

Mobile Marketing

Online Video Pt 1

Total Running Time: 13:31

Online Video Pt 1

Online Video Pt 2

Total Running Time: 12:46

Online Video Pt 2

Privacy Trends

Total Running Time: 14:29

ad choices, consumer attitudes, Digital Advertising Alliance

Privacy Trends

Social Media – The Value of Likes

Total Running Time: 21:18

buyer behavior, consumer expectations, facebook, product reviews, twitter

Social Media – The Value of Likes

Successful Website Design

Total Running Time: 21:49

animation, call to action, driving traffic, flash, images, landing page, navigation, positioning

Successful Website Design

Testing Creative

Total Running Time: 17:54

background, call to action, control, headline copy, images, influence of color, page layout, results, side-by-side, video

Testing Creative

Trends in Video Advertising

Total Running Time: 25:13

in-banner, interactive pre-roll, market size, non-overlay, online video viewing habits, print coupons

Trends in Video Advertising

Using Gaming in Marketing

Total Running Time: 15:57

game, gaming market demographics, objective and KPI

Using Gaming in Marketing