Testing Creative

Communication Decisions Digital Media- International Web Sites and Social Media

Total Running Time: 19:06

animation, cultural adaptation, global social network penetration and behaviors, global web sites, images, localization, social media, tracking habits

Communication Decisions Digital Media- International Web Sites and Social Media

Converting Traffic

Total Running Time: 08:43

Call to Action (CTA), combining inbound and outbound

Converting Traffic

Display Advertising Creative

Total Running Time: 11:54

ad sizes, expanding ads, interactive, rich media, static, video

Display Advertising Creative

Exploratory vs. Explanatory

Total Running Time: 07:50

Call to Action (CTA), explanatory, Exploratory, Storytelling

Exploratory vs. Explanatory

Offers II

Total Running Time: 10:25

Call to Action (CTA), combining offers, guarantees, hard offer, incentives, soft offer

Offers II

Sales Management – Ticket Sales

Total Running Time: 09:02

Methods, process, results, Ticket sales

Sales Management – Ticket Sales

Successful Website Design

Total Running Time: 21:49

animation, Call to Action (CTA), driving traffic, flash, images, landing page, navigation, positioning

Successful Website Design