Exploratory vs. Explanatory Total Running Time: 07:50 Call to Action (CTA), explanatory, Exploratory, Storytelling Exploratory vs. Explanatory
Offers II Total Running Time: 10:25 Call to Action (CTA), combining offers, guarantees, hard offer, incentives, soft offer Offers II
Successful Website Design Total Running Time: 21:49 animation, Call to Action (CTA), driving traffic, flash, images, landing page, navigation, positioning Successful Website Design
Testing Creative Total Running Time: 17:54 Call to Action (CTA), headline copy, images, influence of color, page layout, results, side-by-side, video Testing Creative
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