combining inbound and outbound, compelling calls to action, ease, prominence, value

free standing insert (FSI), Marketing Tactics, personalized e-mail, personalized landing page, self funding, telemarketing

banner ads, direct mail, direct response advertisement, direct response TV, door hangers, Marketing Tactics, newspaper targeting, radio

marketing mix, place, price, product, promotion

benchmarking, results that measure success

databases, direct marketing program, segmentation strategy

lead scoring, nurturing

a/b test, data mining, predictive modeling, testing, types of predictive models, using data to predict churn

promotion, regulation, repeat business

call to action, combining offers, guarantees, hard offer, incentives, soft offer

average time on site, bounce rate, click through rate, content overview, conversion rate, cost per contact, cost per record, cost per sale, email, hard and soft bounces, improving results, landing pages, open rate, opt out rate, OTM, pages per visit, penetration rate, percent new visits, tracking, traffic sources overview, unique page views, visits, website

Benefit Segmentation, Demongraphic, Firmographic, Geographic, Market Segmentation, Psychographic, Psychological, Segmentatoin Strategies, Use-Related

Data warehouse, impact of databases, reaching most valuable customers

adobe overview, digital behavior, enhance user experience, Google analytics, measure and optimize tactics, tracking, web usability

CRM overview, eloqua overview, hubspot, salesforce

Combining Inbound and Outbound Marketing Tactics, Inbound Marketing Tactics, Inbound Marketing to Drive Revenue, Search Engine Marketing (SEM), Search Engine Optimization (SEO)