Nikki Manning's Videos

Converting Traffic

Total Running Time: 08:43

Call to Action (CTA)

Converting Traffic

Direct Marketing – Multi-Channel Media I

Total Running Time: 16:10

Marketing Tactics

Direct Marketing – Multi-Channel Media I

Direct Marketing – Multi-Channel Media II

Total Running Time: 21:53

Marketing Tactics

Direct Marketing – Multi-Channel Media II

Direct Marketing Overview

Total Running Time: 24:01

marketing mix, place, price, product, promotion

Direct Marketing Overview

Evaluating Performance

Total Running Time: 09:18

benchmarking

Evaluating Performance

List and Database Marketing

Total Running Time: 13:52

Database

List and Database Marketing

Marketing Automation

Total Running Time: 19:10

Marketing Automation

Modeling

Total Running Time: 12:34

A/B Test, data mining, predictive modeling, testing

Modeling

Offers I

Total Running Time: 05:06

promotion, regulation

Offers I

Offers II

Total Running Time: 10:25

Call to Action (CTA), guarantees, incentives

Offers II

Reading Analytics

Total Running Time: 25:25

Click Through Rate (CTR)

Reading Analytics

Segmentation and Data I

Total Running Time: 21:22

Geographic, Market Segmentation, Psychographic, Psychological

Segmentation and Data I

Segmentation and Data II

Total Running Time: 16:58

Segmentation and Data II

Tools I

Total Running Time: 11:46

Tools I

Tools II

Total Running Time: 09:38

Tools II

Using Inbound to Drive Revenue

Total Running Time: 16:28

Using Inbound to Drive Revenue