Converting Traffic

Total Running Time: 08:43

combining inbound and outbound, compelling calls to action, ease, prominence, value

Converting Traffic

Direct Marketing – Multi-Channel Media I

Total Running Time: 16:10

free standing insert (FSI), Marketing Tactics, personalized e-mail, personalized landing page, self funding, telemarketing

Direct Marketing – Multi-Channel Media I

Direct Marketing – Multi-Channel Media II

Total Running Time: 21:53

banner ads, direct mail, direct response advertisement, direct response TV, door hangers, Marketing Tactics, newspaper targeting, radio

Direct Marketing – Multi-Channel Media II

Direct Marketing Overview

Total Running Time: 24:01

marketing mix, place, price, product, promotion

Direct Marketing Overview

Evaluating Performance

Total Running Time: 09:18

benchmarking, results that measure success

Evaluating Performance

List and Database Marketing

Total Running Time: 13:52

databases, direct marketing program, segmentation strategy

List and Database Marketing

Marketing Automation

Total Running Time: 19:10

lead scoring, nurturing

Marketing Automation

Modeling

Total Running Time: 12:34

a/b test, data mining, predictive modeling, testing, types of predictive models, using data to predict churn

Modeling

Offers I

Total Running Time: 05:06

promotion, regulation, repeat business

Offers I

Offers II

Total Running Time: 10:25

call to action, combining offers, guarantees, hard offer, incentives, soft offer

Offers II

Reading Analytics

Total Running Time: 25:25

average time on site, bounce rate, click through rate, content overview, conversion rate, cost per contact, cost per record, cost per sale, email, hard and soft bounces, improving results, landing pages, open rate, opt out rate, OTM, pages per visit, penetration rate, percent new visits, tracking, traffic sources overview, unique page views, visits, website

Reading Analytics

Segmentation and Data I

Total Running Time: 21:22

Benefit Segmentation, Demongraphic, Firmographic, Geographic, Market Segmentation, Psychographic, Psychological, Segmentatoin Strategies, Use-Related

Segmentation and Data I

Segmentation and Data II

Total Running Time: 16:58

Data warehouse, impact of databases, reaching most valuable customers

Segmentation and Data II

Tools I

Total Running Time: 11:46

adobe overview, digital behavior, enhance user experience, Google analytics, measure and optimize tactics, tracking, web usability

Tools I

Tools II

Total Running Time: 09:38

CRM overview, eloqua overview, hubspot, salesforce

Tools II

Using Inbound to Drive Revenue

Total Running Time: 16:28

Combining Inbound and Outbound Marketing Tactics, Inbound Marketing Tactics, Inbound Marketing to Drive Revenue, Search Engine Marketing (SEM), Search Engine Optimization (SEO)

Using Inbound to Drive Revenue