Converting Traffic Total Running Time: 08:43 Call to Action (CTA), combining inbound and outbound Converting Traffic
Direct Marketing – Multi-Channel Media I Total Running Time: 16:10 free standing insert (FSI), Marketing Tactics, personalized e-mail, personalized landing page, self funding, telemarketing Direct Marketing – Multi-Channel Media I
Direct Marketing – Multi-Channel Media II Total Running Time: 21:53 direct mail, direct response advertisement, direct response TV, door hangers, Marketing Tactics, newspaper targeting, radio Direct Marketing – Multi-Channel Media II
Direct Marketing Overview Total Running Time: 24:01 marketing mix, place, price, product, promotion Direct Marketing Overview
Evaluating Performance Total Running Time: 09:18 benchmarking, results that measure success Evaluating Performance
List and Database Marketing Total Running Time: 13:52 Database, direct marketing program, segmentation strategy List and Database Marketing
Modeling Total Running Time: 12:34 A/B Test, data mining, predictive modeling, testing, types of predictive models Modeling
Offers II Total Running Time: 10:25 Call to Action (CTA), combining offers, guarantees, hard offer, incentives, soft offer Offers II
Reading Analytics Total Running Time: 25:25 average time on site, bounce rate, Click Through Rate (CTR), conversion rate, cost per contact, cost per record, cost per sale, hard and soft bounces, landing pages, open rate, opt out rate, OTM, pages per visit, penetration rate, percent new visits, traffic sources overview, unique page views Reading Analytics
Segmentation and Data I Total Running Time: 21:22 Benefit Segmentation, Demongraphic, Firmographic, Geographic, Market Segmentation, Psychographic, Psychological, Segmentatoin Strategies, Use-Related Segmentation and Data I
Segmentation and Data II Total Running Time: 16:58 Data warehouse, reaching most valuable customers Segmentation and Data II
Tools I Total Running Time: 11:46 adobe overview, digital behavior, enhance user experience, Google analytics, measure and optimize tactics, tracking, web usability Tools I
Using Inbound to Drive Revenue Total Running Time: 16:28 Combining Inbound and Outbound Marketing Tactics, Inbound Marketing Tactics, Inbound Marketing to Drive Revenue, Search Engine Marketing (SEM), Search Engine Optimization (SEO) Using Inbound to Drive Revenue
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