Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies Total Running Time: 16:58 discounts and allowances, promotional, Psychological, segmentation Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies
Segmentation and Data I Total Running Time: 21:22 Benefit Segmentation, Demongraphic, Firmographic, Geographic, Market Segmentation, Psychographic, Psychological, Segmentatoin Strategies, Use-Related Segmentation and Data I
Bases for Segmentation Total Running Time: 11:06 behavioral, consumer needs, demographic, differentiation, Geographic, Market Segmentation, Psychographic, Psychological Bases for Segmentation
