Pricing: Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies

Bases for Segmentation

Total Running Time: 11:06

behavioral, consumer needs, differentiation, Geographic, Market Segmentation, Psychographic, Psychological

Bases for Segmentation

Cluster Analysis

Total Running Time: 06:44

segmentation

Cluster Analysis

Cluster Analysis: Concept

Total Running Time: 13:00

segmentation

Cluster Analysis: Concept

Customer Lifetime Value Part 1

Total Running Time: 13:44

Customer Lifetime Value (CLV), interest rate, segmentation

Customer Lifetime Value Part 1

Digital Differentiation Potential

Total Running Time: 16:29

competitive differentiation, marketing strategy, segmentation

Digital Differentiation Potential

Fox MC Session: Market Customer Analysis

Total Running Time: 13:04

Customer Value, Frameworks, segmentation

Fox MC Session: Market Customer Analysis

Identifying Target Markets

Total Running Time: 26:06

brand equity, segmentation

Identifying Target Markets

Marketing Concept

Total Running Time: 05:00

consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing

Marketing Concept

Marketing Strategy: Segmentation, Targeting and Positioning

Total Running Time: 13:59

Consumer Market, marketing strategy, segmentation

Marketing Strategy: Segmentation, Targeting and Positioning

Segmentation

Total Running Time: 15:20

segmentation

Segmentation

Segmentation

Total Running Time: 06:44

demographics, segmentation, target marketing

Segmentation

Segmentation and Data I

Total Running Time: 21:22

Geographic, Market Segmentation, Psychographic, Psychological

Segmentation and Data I

Segmentation and LTV

Total Running Time: 06:39

segmentation

Segmentation and LTV

Segmentation and Target- Customer Characterization

Total Running Time: 06:45

segmentation, Target Markets

Segmentation and Target- Customer Characterization