Faculty: David Nash Tags: Consumption PatternsCustomer Analysis FrameworksCustomer ValueFrameworkssegmentationValue Propositions
Customer Lifetime Value Part 1 Total Running Time: 13:44 80/20 Rule, Customer Lifetime Value (CLV), interest rate, segmentation Customer Lifetime Value Part 1
Digital Differentiation Potential Total Running Time: 16:29 competitive differentiation, competitive response, marketing strategy, segmentation Digital Differentiation Potential
Identifying Target Markets Total Running Time: 26:06 brand equity, effective targeting, market positioning, segmentation Identifying Target Markets
Marketing Concept Total Running Time: 05:00 consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing Marketing Concept
Marketing Strategy: Segmentation, Targeting and Positioning Total Running Time: 13:59 business markets, Consumer Market, marketing strategy, segmentation, targeting and positioning Marketing Strategy: Segmentation, Targeting and Positioning
Pricing Understanding and Capturing Customer Value Part 1 Basics Total Running Time: 17:26 costs, Customer Value, pricing, pricing strategies, value perceptions, value-based pricing Pricing Understanding and Capturing Customer Value Part 1 Basics
Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies Total Running Time: 16:58 discounts and allowances, promotional, Psychological, segmentation Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies
Segmentation Total Running Time: 15:20 Behavioral Segmentation, Effective Segmentation, segmentation Segmentation
Segmentation Total Running Time: 06:44 demographics, psychographics, segmentation, target marketing Segmentation
Segmentation and LTV Total Running Time: 06:39 LTV. customer acquisition, segmentation Segmentation and LTV
Segmentation and Target- Customer Characterization Total Running Time: 06:45 personas, scenarios, segmentation, target customers, Target Markets Segmentation and Target- Customer Characterization
Tying the Frameworks Together Total Running Time: 10:58 analytical frameworks, Frameworks Tying the Frameworks Together