Customer Lifetime Value Part 1

Bond Pricing and Calculations

Total Running Time: 21:01

Asset Prices, bonds, Capital Yield, Current Yield, interest rate, Intrinsic Value, market value, maturity, Value of Bonds

Bond Pricing and Calculations

Cluster Analysis

Total Running Time: 06:44

segmentation

Cluster Analysis

Cluster Analysis: Concept

Total Running Time: 13:00

segmentation

Cluster Analysis: Concept

Customer Centricity Serving the Customer

Total Running Time: 10:58

Customer Lifetime Value (CLV), Customer-Centric Culture, serving the customer

Customer Centricity Serving the Customer

Customer Lifetime Value Part 2

Total Running Time: 15:01

Customer Lifetime Value (CLV), data, decision making, Long Term Profitability

Customer Lifetime Value Part 2

Customer Relationships

Total Running Time: 13:04

customer churn, Customer Lifetime Value (CLV), decision making journey, linear vs circular decision making

Customer Relationships

Digital Differentiation Potential

Total Running Time: 16:29

competitive differentiation, competitive response, marketing strategy, segmentation

Digital Differentiation Potential

Equilibrium in the Money Market and Monetary Policy Effects

Total Running Time: 07:10

equilibrium, interest rate, interest rates, monetary policy, money market

Equilibrium in the Money Market and Monetary Policy Effects

Fox MC Session: Market Customer Analysis

Total Running Time: 13:04

Consumption Patterns, Customer Analysis Frameworks, Customer Value, Frameworks, segmentation, Value Propositions

Fox MC Session: Market Customer Analysis

Identifying Target Markets

Total Running Time: 26:06

brand equity, effective targeting, market positioning, segmentation

Identifying Target Markets

Introduction to Marketing: Origins and Evolution

Total Running Time: 23:30

Customer Lifetime Value (CLV), evolution of marketing, relationship development

Introduction to Marketing: Origins and Evolution

Marketing Concept

Total Running Time: 05:00

consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing

Marketing Concept

Marketing Strategy: Segmentation, Targeting and Positioning

Total Running Time: 13:59

business markets, Consumer Market, marketing strategy, segmentation, targeting and positioning

Marketing Strategy: Segmentation, Targeting and Positioning

Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies

Total Running Time: 16:58

discounts and allowances, promotional, Psychological, segmentation

Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies

Segmentation

Total Running Time: 15:20

Behavioral Segmentation, Effective Segmentation, segmentation

Segmentation

Segmentation

Total Running Time: 06:44

demographics, psychographics, segmentation, target marketing

Segmentation

Segmentation and LTV

Total Running Time: 06:39

LTV. customer acquisition, segmentation

Segmentation and LTV

Segmentation and Target- Customer Characterization

Total Running Time: 06:45

personas, scenarios, segmentation, target customers, Target Markets

Segmentation and Target- Customer Characterization

The Value of Money Multiple Sums

Total Running Time: 18:57

cash flow, future value, interest rate, ordinary annuity, perpetuity, present value

The Value of Money Multiple Sums

Time Value of Money

Total Running Time: 07:33

future value, interest rate, present value, time value of money

Time Value of Money

Time Value of Money Single Sum

Total Running Time: 13:47

compound interest, future value, interest rate, present value, simple interest, single sum

Time Value of Money Single Sum