Customer Centricity Total Running Time: 13:51 customer relationship, Customers, Direct Marketing, strategy, value discipline Customer Centricity
Customer Centricity Serving the Customer Total Running Time: 10:58 Customer Lifetime Value (CLV), Customer-Centric Culture, serving the customer Customer Centricity Serving the Customer
Customer Centricity Understanding the Customer Total Running Time: 14:13 customer benefit, customer experience, customer needs, perceived value Customer Centricity Understanding the Customer
Customer Lifetime Value Part 1 Total Running Time: 13:44 80/20 Rule, Customer Lifetime Value (CLV), interest rate, segmentation Customer Lifetime Value Part 1
Customer Lifetime Value Part 2 Total Running Time: 15:01 Customer Lifetime Value (CLV), data, decision making, Long Term Profitability Customer Lifetime Value Part 2
Direct Marketing Overview Total Running Time: 13:34 Brand Marketing, Customer Segmentation, Database, Direct Marketing Direct Marketing Overview