Customer Centricity Total Running Time: 13:51 customer relationship, Customers, Direct Marketing, strategy, value discipline Customer Centricity
Customer Centricity Serving the Customer Total Running Time: 10:58 CLV, customer lifetime value, Customer-Centric Culture, serving the customer Customer Centricity Serving the Customer
Customer Centricity Understanding the Customer Total Running Time: 14:13 customer benefit, customer experience, customer needs, perceived value Customer Centricity Understanding the Customer
Customer Lifetime Value Part 1 Total Running Time: 16:03 80/20 Rule, customer lifetime value, interest rate, Revenue, segmentation Customer Lifetime Value Part 1
Customer Lifetime Value Part 2 Total Running Time: 15:01 analysis, customer lifetime value, data, decision making, Long Term Profitability Customer Lifetime Value Part 2
Direct Marketing Overview Total Running Time: 13:34 Brand Marketing, Customer Segmentation, databases, Direct Marketing, strategy, testing Direct Marketing Overview