Customer Lifetime Value Part 1 Total Running Time: 16:03 80/20 Rule, customer lifetime value, interest rate, Revenue, segmentation
Digital Differentiation Potential Total Running Time: 16:29 collaboration, competitive differentiation, competitive response, marketing strategy, segmentation
Fox MC Session: Market Customer Analysis Total Running Time: 13:04 Consumption Patterns, Customer Analysis Frameworks, Customer Value, Frameworks, segmentation, Value Propositions
Identifying Target Markets Total Running Time: 26:06 brand equity, effective targeting, market positioning, segmentation
Integrated Marketing Communications Part 1 Total Running Time: 04:57 advertising, branding, campaign management, Comminication, interference, marketing
Introduction to Marketing: Origins and Evolution Total Running Time: 23:30 customer lifetime value, evolution of marketing, exchange, marketing, relationship development
Introduction to Operations Management Total Running Time: 17:30 accounting, analysis, finance, function, goods, marketing, Production, sales, services
Marketing Concept Total Running Time: 05:00 consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing
Marketing Plan & Research Planning Total Running Time: 18:16 customer relationships, market orientation, market research, marketing, marketing management, marketing plan
Marketing Strategy: Segmentation, Targeting and Positioning Total Running Time: 13:59 business markets, consumer markets, marketing strategy, segmentation, targeting and positioning
Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies Total Running Time: 16:58 discounts and allowances, promotional, Psychological, segmentation
Product Use Testing Total Running Time: 18:28 development, marketing, product development, Product use testing
Relationships Total Running Time: 19:54 Consumer Relationships, Consumers, Digital Media, marketing, social media
Segmentation Total Running Time: 15:20 Basic Bases, Behavioral Segmentation, Effective Segmentation, segmentation
Segmentation and Target- Customer Characterization Total Running Time: 06:45 personas, scenarios, segmentation, target customers, Target Markets
Strategy – How to Prepare Consulting Report Total Running Time: 09:25 choosing the strategy, executive summary, FFA forecast, finance, key performance indicators, marketing, Porter's Six Forces, Production, recommended organizational approach, research and development, SWOT analysis, the assignment
