Cluster Analysis: Concept Total Running Time: 13:00 classification, clusters, segmentation Cluster Analysis: Concept
Customer Lifetime Value Part 1 Total Running Time: 16:03 80/20 Rule, customer lifetime value, interest rate, Revenue, segmentation Customer Lifetime Value Part 1
Digital Differentiation Potential Total Running Time: 16:29 collaboration, competitive differentiation, competitive response, marketing strategy, segmentation Digital Differentiation Potential
Fox MC Session: Market Customer Analysis Total Running Time: 13:04 Consumption Patterns, Customer Analysis Frameworks, Customer Value, Frameworks, segmentation, Value Propositions Fox MC Session: Market Customer Analysis
Identifying Target Markets Total Running Time: 26:06 brand equity, effective targeting, market positioning, segmentation Identifying Target Markets
Integrated Marketing Communications Part 1 Total Running Time: 04:57 advertising, branding, campaign management, Comminication, interference, marketing Integrated Marketing Communications Part 1
Introduction to Marketing: Origins and Evolution Total Running Time: 23:30 customer lifetime value, evolution of marketing, exchange, marketing, relationship development Introduction to Marketing: Origins and Evolution
Introduction to Operations Management Total Running Time: 17:30 accounting, analysis, finance, function, goods, marketing, Production, sales, services Introduction to Operations Management
Marketing Concept Total Running Time: 05:00 consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing Marketing Concept
Marketing Plan & Research Planning Total Running Time: 18:16 customer relationships, market orientation, market research, marketing, marketing management, marketing plan Marketing Plan & Research Planning
Marketing Strategy: Segmentation, Targeting and Positioning Total Running Time: 13:59 business markets, consumer markets, marketing strategy, segmentation, targeting and positioning Marketing Strategy: Segmentation, Targeting and Positioning
Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies Total Running Time: 16:58 discounts and allowances, promotional, Psychological, segmentation Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies
Product Use Testing Total Running Time: 18:28 development, marketing, product development, Product use testing Product Use Testing
Relationships Total Running Time: 19:54 Consumer Relationships, Consumers, Digital Media, marketing, social media Relationships
Segmentation Total Running Time: 15:20 Basic Bases, Behavioral Segmentation, Effective Segmentation, segmentation Segmentation
Segmentation Total Running Time: 06:44 demographics, psychographics, segmentation, target marketing Segmentation
Segmentation and Target- Customer Characterization Total Running Time: 06:45 personas, scenarios, segmentation, target customers, Target Markets Segmentation and Target- Customer Characterization
Strategy – How to Prepare Consulting Report Total Running Time: 09:25 choosing the strategy, executive summary, FFA forecast, finance, key performance indicators, marketing, Porter's Six Forces, Production, recommended organizational approach, research and development, SWOT analysis, the assignment Strategy – How to Prepare Consulting Report
Value Chain Total Running Time: 03:43 design, marketing, research and development, Value Chain Value Chain
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