Assessment of Market Dynamics
Christopher Monos's Videos
Bessel’s Correction
Brand Equity Part 1
Brand Equity Part 2
Brand Image Assessment
Calculation of Lifetime Value – Strategic Planning
Calculation of Lifetime Value – Strategic Planning Shortcut Formula
Calculation of Lifetime Value Using Historical Data
Chi Square Test of Independence
Conjoint Analysis- Attribute Importance
Conjoint Analysis- Comparing Conjoint Methodologies
Conjoint Analysis- Decision Rules for Predicting Choices
Conjoint Analysis- Decision Theories
Conjoint Analysis- Market Simulators
Conjoint Analysis- Partworth Utilities
Conjoint Analysis- Total Expected Utility
Conjoint Analysis- Uses by Marketers
Conjoint Analysis: Experimental Design/Data Collection
Correlation I
Correlation II
Covariance
Customer and Prospect Databases
Customer Aquisition Costs
Developing a Positioning Analysis
Drivers of Market Share
Evaluating Assumptions for Linear Regression Part 1
Evaluating Assumptions for Linear Regression Part 2
Evaluating Logistic Regression Models
Evaluating Models – Gains Analysis
Evaluating Models – Lift Analysis
Evaluating Models- Profit Analysis
Evaluating the Assumptions for Linear Regression Part 1
Evaluating the Assumptions for Linear Regression Part 2
Expected Utility- Compositional Method
Forecasting I
Forecasting II – Incorporate Marketing Plan
Forecasting III – Exercise – Forecasting with Marketing Plan
Forecasting IV – Consumer Decision Making
Forecasting V – Exercise – Forecasting Using Information About Consumer Needs
Hierarchy of Effects Model in Marketing Part 1
Hierarchy of Effects Model in Marketing Part 2
Improving Lifetime Value
Interpretation of Logistics Coefficients
Introduction to Data Analysis
Introduction to Lifetime Value
Introduction to Predictive Models in Database Marketing
Linear Regression – Evaluating Models – Part 1
Linear Regression – Evaluating Models – Part 2
Linear Regression – Evaluating Models – Part 3
Linear Regression – Making Predictions and Measuring Error Part 2
Linear Regression-Making Predictions and Measuring Error Part 1
Linear Regression-Making Predictions and Measuring Error Part 1
Logistic Regression Prediction Equations
Making Predictions and Measuring Error Part 2
Measurement Levels of Variables
Measures of Central Tendency and Variability
Metrics to Assess Growth Opportunities
Population vs Sample Statistics
Sales Forecasting 1.0
Segmentation and LTV
Segmentation- Identifying High Value Targets
Segmentation- Improving Chances of Success
Simulated Test Market – Example
Simulated Test Market Forecasting – Introduction
Standardized Scores
Strategic Segmentation
Understanding Position in Market
Understanding Proportion and Percentage Data
Using LTV to Evaluate Segments
