Calculation of Lifetime Value – Strategic Planning Total Running Time: 16:06 Lifetime Value, strategic planning Calculation of Lifetime Value – Strategic Planning
Calculation of Lifetime Value – Strategic Planning Shortcut Formula Total Running Time: 08:07 Lifetime Value, strategic planning Calculation of Lifetime Value – Strategic Planning Shortcut Formula
Calculation of Lifetime Value Using Historical Data Total Running Time: 15:08 Lifetime Value Calculation of Lifetime Value Using Historical Data
Conjoint Analysis- Attribute Importance Total Running Time: 04:26 Conjoint Analysis- Attribute Importance
Conjoint Analysis- Comparing Conjoint Methodologies Total Running Time: 07:12 Conjoint Analysis- Comparing Conjoint Methodologies
Conjoint Analysis- Decision Rules for Predicting Choices Total Running Time: 07:01 Conjoint Analysis- Decision Rules for Predicting Choices
Conjoint Analysis- Experimental Design/Data Collection Total Running Time: 08:36 Conjoint Analysis- Experimental Design/Data Collection
Conjoint Analysis- Partworth Utilities Total Running Time: 07:28 Conjoint Analysis- Partworth Utilities
Conjoint Analysis- Total Expected Utility Total Running Time: 04:29 Conjoint Analysis- Total Expected Utility
Customer Aquisition Costs Total Running Time: 09:52 cost, Customer, Net Present Value (NPV) Customer Aquisition Costs
Drivers of Market Share Total Running Time: 12:37 market share, share of requirements Drivers of Market Share
Evaluating Assumptions for Linear Regression Part 1 Total Running Time: 08:06 Evaluating Assumptions for Linear Regression Part 1
Evaluating Assumptions for Linear Regression Part 2 Total Running Time: 12:24 Evaluating Assumptions for Linear Regression Part 2
Evaluating Logistic Regression Models Total Running Time: 12:40 logistic regression Evaluating Logistic Regression Models
Evaluating Models – Gains Analysis Total Running Time: 10:16 Model Evaluation Evaluating Models – Gains Analysis
Evaluating Models – Lift Analysis Total Running Time: 14:04 Model Evaluation Evaluating Models – Lift Analysis
Evaluating Models- Profit Analysis Total Running Time: 20:01 Model Evaluation, profitability Evaluating Models- Profit Analysis
Evaluating the Assumptions for Linear Regression Part 1 Total Running Time: 08:06 Evaluating the Assumptions for Linear Regression Part 1
Evaluating the Assumptions for Linear Regression Part 2 Total Running Time: 12:24 Evaluating the Assumptions for Linear Regression Part 2
Expected Utility- Compositional Method Total Running Time: 05:59 Expected Utility- Compositional Method
Forecasting I Total Running Time: 33:32 adoption, consumer decision making, market share, marketing plan, penetration, statistical techniques Forecasting I
Forecasting II – Incorporate Marketing Plan Total Running Time: 13:12 market size, share of requirements Forecasting II – Incorporate Marketing Plan
Forecasting III – Exercise – Forecasting with Marketing Plan Total Running Time: 12:50 Forecasting III – Exercise – Forecasting with Marketing Plan
Forecasting IV – Consumer Decision Making Total Running Time: 12:16 consumer needs Forecasting IV – Consumer Decision Making
Forecasting V – Exercise – Forecasting Using Information About Consumer Needs Total Running Time: 13:25 Forecasting V – Exercise – Forecasting Using Information About Consumer Needs
Hierarchy of Effects Model in Marketing Part 1 Total Running Time: 06:07 Hierarchy of Effects Model in Marketing Part 1
Hierarchy of Effects Model in Marketing Part 2 Total Running Time: 14:35 Hierarchy of Effects Model in Marketing Part 2
Improving Lifetime Value Total Running Time: 12:40 discount rate, Variable Costs Improving Lifetime Value
Interpretation of Logistics Coefficients Total Running Time: 21:01 probability Interpretation of Logistics Coefficients
Introduction to Data Analysis Total Running Time: 15:13 Data Analysis, External Data, Internal Data Introduction to Data Analysis
Introduction to Lifetime Value Total Running Time: 11:31 Lifetime Value Introduction to Lifetime Value
Introduction to Predictive Models in Database Marketing Total Running Time: 11:18 Database, Linear Regression, logistic regression, predictive modeling Introduction to Predictive Models in Database Marketing
Linear Regression – Evaluating Models – Part 1 Total Running Time: 13:03 Linear Regression – Evaluating Models – Part 1
Linear Regression – Evaluating Models – Part 2 Total Running Time: 14:07 Linear Regression – Evaluating Models – Part 2
Linear Regression – Evaluating Models – Part 3 Total Running Time: 09:56 Linear Regression – Evaluating Models – Part 3
Linear Regression – Making Predictions and Measuring Error Part 2 Total Running Time: 14:00 Linear Regression – Making Predictions and Measuring Error Part 2
Linear Regression-Making Predictions and Measuring Error Part 1 Total Running Time: 10:51 Linear Regression-Making Predictions and Measuring Error Part 1
Linear Regression-Making Predictions and Measuring Error Part 1 Total Running Time: 10:51 Linear Regression-Making Predictions and Measuring Error Part 1
Logistic Regression Prediction Equations Total Running Time: 11:59 Euler's number Logistic Regression Prediction Equations
Making Predictions and Measuring Error Part 2 Total Running Time: 14:00 Making Predictions and Measuring Error Part 2
Measures of Central Tendency and Variability Total Running Time: 24:43 Measures of Central Tendency and Variability
Metrics to Assess Growth Opportunities Total Running Time: 09:18 revenue growth Metrics to Assess Growth Opportunities
Segmentation- Identifying High Value Targets Total Running Time: 10:51 Segmentation- Identifying High Value Targets
Segmentation- Improving Chances of Success Total Running Time: 11:37 Segmentation- Improving Chances of Success
Simulated Test Market Forecasting – Introduction Total Running Time: 08:57 Simulated Test Market Forecasting – Introduction
Understanding Proportion and Percentage Data Total Running Time: 12:42 proportions Understanding Proportion and Percentage Data
Using LTV to Evaluate Segments Total Running Time: 08:03 Lifetime Value Using LTV to Evaluate Segments