Christopher Monos's Videos

Assessment of Market Dynamics

Total Running Time: 13:17

market concentration, market share data, market size, relative market concentration

Assessment of Market Dynamics

Bessel’s Correction

Total Running Time: 12:49

measurement scales, N-1, Population Mean, sample formulas, sample mean, sampling, variability

Bessel’s Correction

Brand Equity Part 1

Total Running Time: 08:55

Brand Equity Part 1

Brand Equity Part 2

Total Running Time: 14:13

Brand Equity Part 2

Brand Image Assessment

Total Running Time: 05:33

Brand Image Assessment

Calculation of Lifetime Value – Strategic Planning

Total Running Time: 16:06

Lifetime Value, strategic planning

Calculation of Lifetime Value – Strategic Planning

Calculation of Lifetime Value – Strategic Planning Shortcut Formula

Total Running Time: 08:07

Lifetime Value, strategic planning

Calculation of Lifetime Value – Strategic Planning Shortcut Formula

Calculation of Lifetime Value Using Historical Data

Total Running Time: 15:08

Historical Data, Lifetime Value

Calculation of Lifetime Value Using Historical Data

Chi Square Test of Interdependence

Total Running Time: 17:47

Chi Square Test of Independence

Chi Square Test of Interdependence

Conjoint Analysis- Attribute Importance

Total Running Time: 04:26

Conjoint Analysis- Attribute Importance

Conjoint Analysis- Comparing Conjoint Methodologies

Total Running Time: 07:12

Conjoint Analysis- Comparing Conjoint Methodologies

Conjoint Analysis- Decision Rules for Predicting Choices

Total Running Time: 07:01

Conjoint Analysis- Decision Rules for Predicting Choices

Conjoint Analysis- Decision Theories

Total Running Time: 05:08

Conjoint Analysis- Decision Theories

Conjoint Analysis- Experimental Design/Data Collection

Total Running Time: 08:36

Conjoint Analysis- Experimental Design/Data Collection

Conjoint Analysis- Market Simulators

Total Running Time: 07:09

Conjoint Analysis- Market Simulators

Conjoint Analysis- Partworth Utilities

Total Running Time: 07:28

Conjoint Analysis- Partworth Utilities

Conjoint Analysis- Total Expected Utility

Total Running Time: 04:29

Conjoint Analysis- Total Expected Utility

Conjoint Analysis- Uses by Marketers

Total Running Time: 03:48

Conjoint Analysis- Uses by Marketers

Correlation I

Total Running Time: 10:24

Correlation Coefficients

Correlation I

Correlation II

Total Running Time: 11:48

Correlation Coefficients

Correlation II

Covariance

Total Running Time: 10:30

Correlation Coefficients, Covariance

Covariance

Customer and Prospect Databases

Total Running Time: 14:33

Lifetime Value historical value

Customer and Prospect Databases

Customer Aquisition Costs

Total Running Time: 09:52

cost, Customer, key lifetime value, marketing campaign, Net Present Value (NPV)

Customer Aquisition Costs

Developing a Positioning Analysis

Total Running Time: 10:53

Developing a Positioning Analysis

Drivers of Market Share

Total Running Time: 12:37

Brand Development Index (BDI), Category Development Index (CDI), market share, share of requirements, usage index

Drivers of Market Share

Evaluating Assumptions for Linear Regression Part 1

Total Running Time: 08:06

Evaluating Assumptions for Linear Regression Part 1

Evaluating Assumptions for Linear Regression Part 2

Total Running Time: 12:24

Evaluating Assumptions for Linear Regression Part 2

Evaluating Logistic Regression Models

Total Running Time: 12:40

linear regression analysis, logistic regression, subscription behavior

Evaluating Logistic Regression Models

Evaluating Models – Gains Analysis

Total Running Time: 10:16

Gains Analysis, Model Evaluation

Evaluating Models – Gains Analysis

Evaluating Models – Lift Analysis

Total Running Time: 14:04

Lift Analysis, Model Evaluation

Evaluating Models – Lift Analysis

Evaluating Models- Profit Analysis

Total Running Time: 20:01

Model Evaluation, profitability

Evaluating Models- Profit Analysis

Evaluating the Assumptions for Linear Regression Part 1

Total Running Time: 08:06

Evaluating the Assumptions for Linear Regression Part 1

Evaluating the Assumptions for Linear Regression Part 2

Total Running Time: 12:24

Evaluating the Assumptions for Linear Regression Part 2

Expected Utility- Compositional Method

Total Running Time: 05:59

Expected Utility- Compositional Method

Forecasting I

Total Running Time: 33:32

adoption, consumer decision making, forecasting demand, integrated decision, market share, market size and growth, marketing plan, necessary information, penetration, product uptake, role in organizations, sizing a market, statistical techniques

Forecasting I

Forecasting II – Incorporate Marketing Plan

Total Running Time: 13:12

accessibility and spending, awareness and spending, effective distribution, forecasted dollar share, forecasted unit share, market size, proof, share of requirements

Forecasting II – Incorporate Marketing Plan

Forecasting III – Exercise – Forecasting with Marketing Plan

Total Running Time: 12:50

exercise, forecasting share of dollars, forecasting total dollars

Forecasting III – Exercise – Forecasting with Marketing Plan

Forecasting IV – Consumer Decision Making

Total Running Time: 12:16

consumer needs, estimating market share, market research data, modeling decisions, utility and preference share

Forecasting IV – Consumer Decision Making

Forecasting V – Exercise – Forecasting Using Information About Consumer Needs

Total Running Time: 13:25

estimating size of unit market, overall utility, preference share, unit share forecast

Forecasting V – Exercise – Forecasting Using Information About Consumer Needs

Hierarchy of Effects Model in Marketing Part 1

Total Running Time: 06:07

Hierarchy of Effects Model in Marketing Part 1

Hierarchy of Effects Model in Marketing Part 2

Total Running Time: 14:35

Hierarchy of Effects Model in Marketing Part 2

Improving Lifetime Value

Total Running Time: 12:40

Acquisition costs, discount rate, margins, retention rate, Variable Costs

Improving Lifetime Value

Interpretation of Logistics Coefficients

Total Running Time: 21:01

log odds, logistical regression, probability

Interpretation of Logistics Coefficients

Introduction to Data Analysis

Total Running Time: 15:13

Data Analysis, External Data, Internal Data, model data, sources data

Introduction to Data Analysis

Introduction to Lifetime Value

Total Running Time: 11:31

Lifetime Value

Introduction to Lifetime Value

Introduction to Predictive Models in Database Marketing

Total Running Time: 11:18

customer acquisition, Database, Linear Regression, logistic regression, predictive modeling

Introduction to Predictive Models in Database Marketing

Linear Regression – Evaluating Models – Part 1

Total Running Time: 13:03

Linear Regression – Evaluating Models – Part 1

Linear Regression – Evaluating Models – Part 2

Total Running Time: 14:07

Linear Regression – Evaluating Models – Part 2

Linear Regression – Evaluating Models – Part 3

Total Running Time: 09:56

Linear Regression – Evaluating Models – Part 3

Linear Regression – Making Predictions and Measuring Error Part 2

Total Running Time: 14:00

Linear Regression – Making Predictions and Measuring Error Part 2

Linear Regression-Making Predictions and Measuring Error Part 1

Total Running Time: 10:51

Linear Regression-Making Predictions and Measuring Error Part 1

Linear Regression-Making Predictions and Measuring Error Part 1

Total Running Time: 10:51

Linear Regression-Making Predictions and Measuring Error Part 1

Logistic Regression Prediction Equations

Total Running Time: 11:59

Euler's number, odds ratio, predicted value, prediction equations

Logistic Regression Prediction Equations

Making Predictions and Measuring Error Part 2

Total Running Time: 14:00

Making Predictions and Measuring Error Part 2

Measurement Levels of Variables

Total Running Time: 10:18

Measurement Level

Measurement Levels of Variables

Measures of Central Tendency and Variability

Total Running Time: 24:43

Central Tendency, Variablility

Measures of Central Tendency and Variability

Metrics to Assess Growth Opportunities

Total Running Time: 09:18

build strategy, point of entry strategy, revenue growth, targeting strategies

Metrics to Assess Growth Opportunities

Population vs Sample Statistics

Total Running Time: 08:36

Sample Statistic Formulas

Population vs Sample Statistics

Sales Forecasting 1.0

Total Running Time: 05:55

Sales Forecasting 1.0

Segmentation and LTV

Total Running Time: 06:39

LTV. customer acquisition, segmentation

Segmentation and LTV

Segmentation- Identifying High Value Targets

Total Running Time: 10:51

Segmentation- Identifying High Value Targets

Segmentation- Improving Chances of Success

Total Running Time: 11:37

Segmentation- Improving Chances of Success

Simulated Test Market – Example

Total Running Time: 11:09

Simulated Test Market – Example

Simulated Test Market Forecasting – Introduction

Total Running Time: 08:57

Simulated Test Market Forecasting – Introduction

Standardized Scores

Total Running Time: 07:56

Standardized Variables

Standardized Scores

Strategic Segmentation

Total Running Time: 07:07

Strategic Segmentation

Understanding Position in Market

Total Running Time: 11:00

brand penetration, catergory penetration, penetration share, revenue market share, unit market share

Understanding Position in Market

Understanding Proportion and Percentage Data

Total Running Time: 12:42

proportions

Understanding Proportion and Percentage Data

Using LTV to Evaluate Segments

Total Running Time: 08:03

Lifetime Value, Segment Evaluation

Using LTV to Evaluate Segments