Assessment of Market Dynamics Total Running Time: 13:17 market concentration, market share data, market size, relative market concentration Assessment of Market Dynamics
Bessel’s Correction Total Running Time: 12:49 measurement scales, N-1, Population Mean, sample formulas, sample mean, sampling, variability Bessel’s Correction
Calculation of Lifetime Value – Strategic Planning Total Running Time: 16:06 Lifetime Value, strategic planning Calculation of Lifetime Value – Strategic Planning
Calculation of Lifetime Value – Strategic Planning Shortcut Formula Total Running Time: 08:07 Lifetime Value, strategic planning Calculation of Lifetime Value – Strategic Planning Shortcut Formula
Calculation of Lifetime Value Using Historical Data Total Running Time: 15:08 Historical Data, Lifetime Value Calculation of Lifetime Value Using Historical Data
Chi Square Test of Interdependence Total Running Time: 17:47 Chi Square Test of Independence Chi Square Test of Interdependence
Conjoint Analysis- Attribute Importance Total Running Time: 04:26 Conjoint Analysis- Attribute Importance
Conjoint Analysis- Comparing Conjoint Methodologies Total Running Time: 07:12 Conjoint Analysis- Comparing Conjoint Methodologies
Conjoint Analysis- Decision Rules for Predicting Choices Total Running Time: 07:01 Conjoint Analysis- Decision Rules for Predicting Choices
Conjoint Analysis- Experimental Design/Data Collection Total Running Time: 08:36 Conjoint Analysis- Experimental Design/Data Collection
Conjoint Analysis- Partworth Utilities Total Running Time: 07:28 Conjoint Analysis- Partworth Utilities
Conjoint Analysis- Total Expected Utility Total Running Time: 04:29 Conjoint Analysis- Total Expected Utility
Customer and Prospect Databases Total Running Time: 14:33 Lifetime Value historical value Customer and Prospect Databases
Customer Aquisition Costs Total Running Time: 09:52 cost, Customer, key lifetime value, marketing campaign, Net Present Value (NPV) Customer Aquisition Costs
Drivers of Market Share Total Running Time: 12:37 Brand Development Index (BDI), Category Development Index (CDI), market share, share of requirements, usage index Drivers of Market Share
Evaluating Assumptions for Linear Regression Part 1 Total Running Time: 08:06 Evaluating Assumptions for Linear Regression Part 1
Evaluating Assumptions for Linear Regression Part 2 Total Running Time: 12:24 Evaluating Assumptions for Linear Regression Part 2
Evaluating Logistic Regression Models Total Running Time: 12:40 linear regression analysis, logistic regression, subscription behavior Evaluating Logistic Regression Models
Evaluating Models – Gains Analysis Total Running Time: 10:16 Gains Analysis, Model Evaluation Evaluating Models – Gains Analysis
Evaluating Models – Lift Analysis Total Running Time: 14:04 Lift Analysis, Model Evaluation Evaluating Models – Lift Analysis
Evaluating Models- Profit Analysis Total Running Time: 20:01 Model Evaluation, profitability Evaluating Models- Profit Analysis
Evaluating the Assumptions for Linear Regression Part 1 Total Running Time: 08:06 Evaluating the Assumptions for Linear Regression Part 1
Evaluating the Assumptions for Linear Regression Part 2 Total Running Time: 12:24 Evaluating the Assumptions for Linear Regression Part 2
Expected Utility- Compositional Method Total Running Time: 05:59 Expected Utility- Compositional Method
Forecasting I Total Running Time: 33:32 adoption, consumer decision making, forecasting demand, integrated decision, market share, market size and growth, marketing plan, necessary information, penetration, product uptake, role in organizations, sizing a market, statistical techniques Forecasting I
Forecasting II – Incorporate Marketing Plan Total Running Time: 13:12 accessibility and spending, awareness and spending, effective distribution, forecasted dollar share, forecasted unit share, market size, proof, share of requirements Forecasting II – Incorporate Marketing Plan
Forecasting III – Exercise – Forecasting with Marketing Plan Total Running Time: 12:50 exercise, forecasting share of dollars, forecasting total dollars Forecasting III – Exercise – Forecasting with Marketing Plan
Forecasting IV – Consumer Decision Making Total Running Time: 12:16 consumer needs, estimating market share, market research data, modeling decisions, utility and preference share Forecasting IV – Consumer Decision Making
Forecasting V – Exercise – Forecasting Using Information About Consumer Needs Total Running Time: 13:25 estimating size of unit market, overall utility, preference share, unit share forecast Forecasting V – Exercise – Forecasting Using Information About Consumer Needs
Hierarchy of Effects Model in Marketing Part 1 Total Running Time: 06:07 Hierarchy of Effects Model in Marketing Part 1
Hierarchy of Effects Model in Marketing Part 2 Total Running Time: 14:35 Hierarchy of Effects Model in Marketing Part 2
Improving Lifetime Value Total Running Time: 12:40 Acquisition costs, discount rate, margins, retention rate, Variable Costs Improving Lifetime Value
Interpretation of Logistics Coefficients Total Running Time: 21:01 log odds, logistical regression, probability Interpretation of Logistics Coefficients
Introduction to Data Analysis Total Running Time: 15:13 Data Analysis, External Data, Internal Data, model data, sources data Introduction to Data Analysis
Introduction to Lifetime Value Total Running Time: 11:31 Lifetime Value Introduction to Lifetime Value
Introduction to Predictive Models in Database Marketing Total Running Time: 11:18 customer acquisition, Database, Linear Regression, logistic regression, predictive modeling Introduction to Predictive Models in Database Marketing
Linear Regression – Evaluating Models – Part 1 Total Running Time: 13:03 Linear Regression – Evaluating Models – Part 1
Linear Regression – Evaluating Models – Part 2 Total Running Time: 14:07 Linear Regression – Evaluating Models – Part 2
Linear Regression – Evaluating Models – Part 3 Total Running Time: 09:56 Linear Regression – Evaluating Models – Part 3
Linear Regression – Making Predictions and Measuring Error Part 2 Total Running Time: 14:00 Linear Regression – Making Predictions and Measuring Error Part 2
Linear Regression-Making Predictions and Measuring Error Part 1 Total Running Time: 10:51 Linear Regression-Making Predictions and Measuring Error Part 1
Linear Regression-Making Predictions and Measuring Error Part 1 Total Running Time: 10:51 Linear Regression-Making Predictions and Measuring Error Part 1
Logistic Regression Prediction Equations Total Running Time: 11:59 Euler's number, odds ratio, predicted value, prediction equations Logistic Regression Prediction Equations
Making Predictions and Measuring Error Part 2 Total Running Time: 14:00 Making Predictions and Measuring Error Part 2
Measurement Levels of Variables Total Running Time: 10:18 Measurement Level Measurement Levels of Variables
Measures of Central Tendency and Variability Total Running Time: 24:43 Central Tendency, Variablility Measures of Central Tendency and Variability
Metrics to Assess Growth Opportunities Total Running Time: 09:18 build strategy, point of entry strategy, revenue growth, targeting strategies Metrics to Assess Growth Opportunities
Population vs Sample Statistics Total Running Time: 08:36 Sample Statistic Formulas Population vs Sample Statistics
Segmentation and LTV Total Running Time: 06:39 LTV. customer acquisition, segmentation Segmentation and LTV
Segmentation- Identifying High Value Targets Total Running Time: 10:51 Segmentation- Identifying High Value Targets
Segmentation- Improving Chances of Success Total Running Time: 11:37 Segmentation- Improving Chances of Success
Simulated Test Market Forecasting – Introduction Total Running Time: 08:57 Simulated Test Market Forecasting – Introduction
Understanding Position in Market Total Running Time: 11:00 brand penetration, catergory penetration, penetration share, revenue market share, unit market share Understanding Position in Market
Understanding Proportion and Percentage Data Total Running Time: 12:42 proportions Understanding Proportion and Percentage Data
Using LTV to Evaluate Segments Total Running Time: 08:03 Lifetime Value, Segment Evaluation Using LTV to Evaluate Segments