Drivers of Market Share Total Running Time: 12:37 Brand Development Index (BDI), Category Development Index (CDI), market share, share of requirements, usage index Drivers of Market Share
Forecasting II – Incorporate Marketing Plan Total Running Time: 13:12 accessibility and spending, awareness and spending, effective distribution, forecasted dollar share, forecasted unit share, market size, proof, share of requirements Forecasting II – Incorporate Marketing Plan
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