Faculty: Christopher Monos Tags: Brand Development Index (BDI)Category Development Index (CDI)market shareshare of requirementsusage index
Additional Topics in Variance Analysis Total Running Time: 16:25 cost, market share, marketing performance, nonmanufacturing costs, production mix, production performance, variance, variance analysis, yield Additional Topics in Variance Analysis
Forecasting I Total Running Time: 33:32 adoption, consumer decision making, forecasting demand, integrated decision, market share, market size and growth, marketing plan, necessary information, penetration, product uptake, role in organizations, sizing a market, statistical techniques Forecasting I
Forecasting II – Incorporate Marketing Plan Total Running Time: 13:12 accessibility and spending, awareness and spending, effective distribution, forecasted dollar share, forecasted unit share, market size, proof, share of requirements Forecasting II – Incorporate Marketing Plan
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