cost, market share, marketing performance, nonmanufacturing costs, production mix, production performance, variance, variance analysis, yield

Basic Forces, consumer, consumer choice, consumer decision making, influence

Basic Model, consumer decision making, Contextual Forces, Elaborated Model, Environmental Forces, Personal Forces

behavioral economics, Cognitive model of decision making, consumer decision making

Attractiveness Effect, Compromise Effect, consumer behavior, consumer decision making, Context Effects

bdi, cdi, market share, share of requirements, usage index

conducting market research, customer market segment, customer value propositions, positioning the brand, statistical techniques, understanding customer perception, value creation

customer relationships, market orientation, market research, marketing, marketing management, marketing plan

9 questions, asian approach, commodity price variation, companion products, currency fluctuation, drivers of foreign market pricing, export price, global pricing objectives, influences on pricing decisions, penetration, price controls, production curve, safeguard against inflation, skimming, target costing, western approach

adoption, diffusion, New Product Development Process, product, product life cycle

adoption, diffusion, product, Product Development Process, product life cycle

adaptations, adoption, core components, country-of-origin effects on product image, culture, green marketing, innovative products, maintaining quality, packaging, physical mandatory requirements, product component model, product development, service opportunities, support services

barriers to competition, challenger strategies, lock-in, penetration, pioneering strategies, skimming