Faculty: Christopher Monos Tags: adoptionconsumer decision makingforecasting demandintegrated decisionmarket sharemarket size and growthmarketing plannecessary informationpenetrationproduct uptakerole in organizationssizing a marketstatistical techniques
Additional Topics in Variance Analysis Total Running Time: 16:25 cost, market share, marketing performance, nonmanufacturing costs, production mix, production performance, variance, variance analysis, yield Additional Topics in Variance Analysis
Consumer Choice Total Running Time: 13:18 Basic Forces, consumer, consumer choice, consumer decision making, influence Consumer Choice
Consumer Decision Making Total Running Time: 15:45 Basic Model, consumer decision making, Contextual Forces, Elaborated Model, Environmental Forces, Personal Forces Consumer Decision Making
Consumer Decision Making Total Running Time: 06:11 behavioral economics, Cognitive model of decision making, consumer decision making Consumer Decision Making
Context Effects Total Running Time: 09:00 Attractiveness Effect, Compromise Effect, consumer behavior, consumer decision making, Context Effects Context Effects
Drivers of Market Share Total Running Time: 12:37 bdi, cdi, market share, share of requirements, usage index Drivers of Market Share
Market Positioning for Competitive Advantage Total Running Time: 09:40 conducting market research, customer market segment, customer value propositions, positioning the brand, statistical techniques, understanding customer perception, value creation Market Positioning for Competitive Advantage
Marketing Plan & Research Planning Total Running Time: 18:16 customer relationships, market orientation, market research, marketing, marketing management, marketing plan Marketing Plan & Research Planning
Pricing Strategies Total Running Time: 20:06 9 questions, asian approach, commodity price variation, companion products, currency fluctuation, drivers of foreign market pricing, export price, global pricing objectives, influences on pricing decisions, penetration, price controls, production curve, safeguard against inflation, skimming, target costing, western approach Pricing Strategies
Product Development Total Running Time: 27:10 adoption, diffusion, New Product Development Process, product, product life cycle Product Development
Product Development Total Running Time: 22:18 adoption, diffusion, product, Product Development Process, product life cycle Product Development
Products and Services for International Customers – Product Adaptation Total Running Time: 17:23 adaptations, adoption, core components, country-of-origin effects on product image, culture, green marketing, innovative products, maintaining quality, packaging, physical mandatory requirements, product component model, product development, service opportunities, support services Products and Services for International Customers – Product Adaptation
Sustaining Advantage Total Running Time: 15:04 barriers to competition, challenger strategies, lock-in, penetration, pioneering strategies, skimming Sustaining Advantage
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