Forecasting I

Additional Topics in Variance Analysis

Total Running Time: 16:25

cost, market share, marketing performance, nonmanufacturing costs, production mix, production performance, variance, variance analysis, yield

Additional Topics in Variance Analysis

Consumer Choice

Total Running Time: 13:18

consumer, consumer choice, consumer decision making, influence

Consumer Choice

Consumer Decision Making

Total Running Time: 15:45

consumer decision making, Contextual Forces, Elaborated Model, Environmental Forces, Personal Forces

Consumer Decision Making

Consumer Decision Making

Total Running Time: 06:11

behavioral economics, Cognitive model of decision making, consumer decision making

Consumer Decision Making

Context Effects

Total Running Time: 09:00

Attractiveness Effect, Compromise Effect, consumer behavior, consumer decision making, Context Effects

Context Effects

Drivers of Market Share

Total Running Time: 12:37

Brand Development Index (BDI), Category Development Index (CDI), market share, share of requirements, usage index

Drivers of Market Share

Market Positioning for Competitive Advantage

Total Running Time: 09:40

conducting market research, customer market segment, customer value propositions, positioning the brand, statistical techniques, understanding customer perception, value creation

Market Positioning for Competitive Advantage

Marketing Plan & Research Planning

Total Running Time: 18:16

customer relationships, market orientation, market research, marketing management, marketing plan

Marketing Plan & Research Planning

Pricing Strategies

Total Running Time: 20:06

asian approach, commodity price variation, companion products, currency fluctuation, drivers of foreign market pricing, export price, global pricing objectives, influences on pricing decisions, penetration, price controls, production curve, safeguard against inflation, skimming, target costing, western approach

Pricing Strategies

Product Development

Total Running Time: 27:10

adoption, diffusion, New Product Development Process, product, product life cycle

Product Development

Product Development

Total Running Time: 22:18

adoption, diffusion, product, Product Development Process, product life cycle

Product Development

Products and Services for International Customers – Product Adaptation

Total Running Time: 17:23

adoption, core components, country-of-origin effects on product image, culture, green marketing, innovative products, maintaining quality, packaging, physical mandatory requirements, product component model, product development, service opportunities, support services

Products and Services for International Customers – Product Adaptation

Sustaining Advantage

Total Running Time: 15:04

barriers to competition, challenger strategies, lock-in, penetration, pioneering strategies, skimming

Sustaining Advantage