Faculty: Alexander Stein Tags: conducting market researchcustomer market segmentcustomer value propositionspositioning the brandstatistical techniquesunderstanding customer perceptionvalue creation
Diversification Total Running Time: 20:19 corporate decisions, firm diversification, value creation Diversification
Forecasting I Total Running Time: 33:32 adoption, consumer decision making, forecasting demand, integrated decision, market share, market size and growth, marketing plan, necessary information, penetration, product uptake, role in organizations, sizing a market, statistical techniques Forecasting I
The Balance Scorecard Part 1 Total Running Time: 11:08 communication tool, customer perspective, financial perspective, human capital perspective, operations perspective, strategy aligment, value creation The Balance Scorecard Part 1
The Balance Scorecard Part 2 Total Running Time: 13:27 communication tool, customer perspective, dashboards, financial perspective, human capital perspective, operations perspective, strategic alignment, strategy aligment, strategy map, value creation The Balance Scorecard Part 2
The Differentiated Workforce Part 1 Total Running Time: 08:42 A-B-C jobs, A-B-C players, disproportionate investment, value creation The Differentiated Workforce Part 1
The Value Chain: Configuring Activities to Create Competitive Advantage Total Running Time: 26:09 benefits, competitive advantage, elements, Sample Value Chain, Value Chain, value creation The Value Chain: Configuring Activities to Create Competitive Advantage