Data Applications for Marketing Decision-making Total Running Time: 08:06 Data Applications for Marketing Decision-making
Financial Evaluation of the Firm’s Go-to-Market Strategies Total Running Time: 06:22 Financial Evaluation of the Firm’s Go-to-Market Strategies
Making the Marketing Program Go/No Go Decision Total Running Time: 08:25 Making the Marketing Program Go/No Go Decision
Market Positioning for Competitive Advantage Total Running Time: 09:40 statistical techniques, value creation Market Positioning for Competitive Advantage
Marketing Contribution to Shareholder Value Total Running Time: 06:36 Marketing Contribution to Shareholder Value
Measuring Shareholder Value Creation – Net Present Value Model Total Running Time: 10:54 Free Cash Flow (FCF), Net Present Value (NPV) Measuring Shareholder Value Creation – Net Present Value Model
Metrics for Media and Message Effectiveness Total Running Time: 10:10 Communication Process Metrics for Media and Message Effectiveness
Selecting Appropriate Metrics for Program Tracking Total Running Time: 06:36 Selecting Appropriate Metrics for Program Tracking
The Firm’s CRM System sources and Uses of Data Total Running Time: 05:01 The Firm’s CRM System sources and Uses of Data
The Firm’s WACC as the Benchmark for Program Performance Total Running Time: 07:27 The Firm’s WACC as the Benchmark for Program Performance
The Firms Growth Strategies – Pioneering and Challenging Total Running Time: 12:00 marketing mix, product life cycle The Firms Growth Strategies – Pioneering and Challenging
The Marketing Communications Budget Total Running Time: 08:04 advertising, advertising agency The Marketing Communications Budget
The Uses and Limitations of Data For Brand Management Total Running Time: 10:54 Consumers, hierarchy of effects model The Uses and Limitations of Data For Brand Management
Tracking Prospective Customers’ Bias to Action Total Running Time: 09:26 hierarchy of effects model Tracking Prospective Customers’ Bias to Action
Using CRM Data for Evaluating Competitive Risk Total Running Time: 06:19 Using CRM Data for Evaluating Competitive Risk
