Faculty: Alexander Stein Tags: advertisingadvertising agencybudgeting methodscommunication objectiveselements of the communication budgetmedia costspaid communicationsunpaid communications
Advertising Campaign Management Part 2 Total Running Time: 14:43 advertising agency, advertising personnel, boutique agency, campaign management, creative pitch, crowdsourcing, external advertising agency, full-service agency, inside agency, outside agency Advertising Campaign Management Part 2
Agency Law Total Running Time: 12:45 advertising, employees, independent contractors, principle-agent issues Agency Law
Imperfect Competition: Monopolistic Competition Total Running Time: 15:42 advertising, differentiation, location, maximize profit, public policy Imperfect Competition: Monopolistic Competition
Integrated Marketing Communications Part 1 Total Running Time: 04:57 advertising, branding, campaign management, interference Integrated Marketing Communications Part 1
Sponsorship Fundamentals Total Running Time: 12:43 advertising, Consumer knowledge, Fundamentals, Increased revenue, Sports sponsorship value Sponsorship Fundamentals