Faculty: Richard Ridall Tags: advertisingConsumer knowledgeFundamentalsIncreased revenueSports sponsorship value
Agency Law Total Running Time: 12:45 advertising, employees, independent contractors, principle-agent issues Agency Law
Imperfect Competition: Monopolistic Competition Total Running Time: 15:42 advertising, differentiation, location, maximize profit, public policy Imperfect Competition: Monopolistic Competition
Information Systems and Competitive Advantage Total Running Time: 10:27 advertising, Google, Nicholas Caar, search Information Systems and Competitive Advantage
Integrated Marketing Communications Part 1 Total Running Time: 04:57 advertising, branding, campaign management, interference Integrated Marketing Communications Part 1
The Marketing Communications Budget Total Running Time: 08:04 advertising, advertising agency, budgeting methods, communication objectives, elements of the communication budget, media costs, paid communications, unpaid communications The Marketing Communications Budget
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