Integrated Marketing Communications Part 1

Advertising Campaign Management Part 1

Total Running Time: 10:26

advertising expenditures, advertising theories, campaign management, heirarchy of effects model, means-end theory, visual esperanto

Advertising Campaign Management Part 1

Advertising Campaign Management Part 2

Total Running Time: 14:43

advertising agency, advertising personnel, boutique agency, campaign management, creative pitch, crowdsourcing, external advertising agency, full-service agency, inside agency, outside agency

Advertising Campaign Management Part 2

Advertising Campaign Management Part 3

Total Running Time: 14:44

advertising campaign parameters, advertising constraints, advertising goals, brand awareness, campaign duration, campaign management, creative brief, media selection, ranking claims, support claims, variability theory

Advertising Campaign Management Part 3

Agency Law

Total Running Time: 12:45

advertising, employees, independent contractors, principle-agent issues

Agency Law

Brand Management Part 1

Total Running Time: 05:37

brand elements, brand image, branding, branding campaigns, image management, market campaigns, marketing and advertising, product in use

Brand Management Part 1

Brand Strategy

Total Running Time: 13:15

brand equity, brand name, brand strategy, branding

Brand Strategy

Imperfect Competition: Monopolistic Competition

Total Running Time: 15:42

advertising, differentiation, location, maximize profit, public policy

Imperfect Competition: Monopolistic Competition

Information Systems and Competitive Advantage

Total Running Time: 10:27

advertising, Google, Nicholas Caar, search

Information Systems and Competitive Advantage

Intro to Advertising

Total Running Time: 22:07

advertising

Intro to Advertising

Sponsorship Fundamentals

Total Running Time: 12:43

advertising, Consumer knowledge, Fundamentals, Increased revenue, Sports sponsorship value

Sponsorship Fundamentals

Strategic Staffing from Branding to Onboarding

Total Running Time: 21:33

branding, candidates, hires, onboarding, selection, sourcing, staffing metrics

Strategic Staffing from Branding to Onboarding

The Marketing Communications Budget

Total Running Time: 08:04

advertising, advertising agency, budgeting methods, communication objectives, elements of the communication budget, media costs, paid communications, unpaid communications

The Marketing Communications Budget

Tourism Planning 2

Total Running Time: 15:22

branding, DMO, Stakeholders, SWOT Analysis

Tourism Planning 2