Advertising Campaign Management Part 1 Total Running Time: 10:26 advertising expenditures, advertising theories, campaign management, heirarchy of effects model, means-end theory, visual esperanto Advertising Campaign Management Part 1
Advertising Campaign Management Part 2 Total Running Time: 14:43 advertising agency, advertising personnel, boutique agency, campaign management, creative pitch, crowdsourcing, external advertising agency, full-service agency, inside agency, outside agency Advertising Campaign Management Part 2
Advertising Campaign Management Part 3 Total Running Time: 14:44 advertising campaign parameters, advertising constraints, advertising goals, brand awareness, campaign duration, campaign management, creative brief, media selection, ranking claims, support claims, variability theory Advertising Campaign Management Part 3
Agency Law Total Running Time: 12:45 advertising, employees, independent contractors, principle-agent issues Agency Law
Brand Management Part 1 Total Running Time: 05:37 brand elements, brand image, branding, branding campaigns, image management, market campaigns, marketing and advertising, product in use Brand Management Part 1
Brand Strategy Total Running Time: 13:15 brand equity, brand name, brand strategy, branding Brand Strategy
Imperfect Competition: Monopolistic Competition Total Running Time: 15:42 advertising, differentiation, location, maximize profit, public policy Imperfect Competition: Monopolistic Competition
Information Systems and Competitive Advantage Total Running Time: 10:27 advertising, Google, Nicholas Caar, search Information Systems and Competitive Advantage
Sponsorship Fundamentals Total Running Time: 12:43 advertising, Consumer knowledge, Fundamentals, Increased revenue, Sports sponsorship value Sponsorship Fundamentals
Strategic Staffing from Branding to Onboarding Total Running Time: 21:33 branding, candidates, hires, onboarding, selection, sourcing, staffing metrics Strategic Staffing from Branding to Onboarding
The Marketing Communications Budget Total Running Time: 08:04 advertising, advertising agency, budgeting methods, communication objectives, elements of the communication budget, media costs, paid communications, unpaid communications The Marketing Communications Budget
Tourism Planning 2 Total Running Time: 15:22 branding, DMO, Stakeholders, SWOT Analysis Tourism Planning 2