Faculty: JENNIFER M SUNDSTROM-FITZGERALD Tags: advertisingbrandingcampaign managementComminicationinterferencemarketing
Advertising Campaign Management Part 1 Total Running Time: 10:26 advertising expenditures, advertising theories, campaign management, heirarchy of effects model, means-end theory, visual esperanto Advertising Campaign Management Part 1
Advertising Campaign Management Part 2 Total Running Time: 14:43 advertising agency, advertising personnel, boutique agency, campaign management, creative pitch, crowdsourcing, external advertising agency, full-service agency, inside agency, outside agency Advertising Campaign Management Part 2
Advertising Campaign Management Part 3 Total Running Time: 14:44 advertising campaign parameters, advertising constraints, advertising goals, brand awareness, campaign duration, campaign management, creative brief, media selection, ranking claims, support claims, variability theory Advertising Campaign Management Part 3
Agency Law Total Running Time: 12:45 advertising, employees, independent contractors, principle-agent issues Agency Law
Brand Management Part 1 Total Running Time: 05:37 brand elements, brand image, branding, branding campaigns, image management, market campaigns, marketing and advertising, product in use Brand Management Part 1
Brand Strategy Total Running Time: 13:15 brand equity, brand name, brand strategy, branding Brand Strategy
Imperfect Competition: Monopolistic Competition Total Running Time: 15:42 advertising, differentiation, location, maximize profit, public policy Imperfect Competition: Monopolistic Competition
Information Systems and Competitive Advantage Total Running Time: 10:27 advertising, Google, Nicholas Caar, search Information Systems and Competitive Advantage
Introduction to Marketing: Origins and Evolution Total Running Time: 23:30 customer lifetime value, evolution of marketing, exchange, marketing, relationship development Introduction to Marketing: Origins and Evolution
Introduction to Operations Management Total Running Time: 17:30 accounting, analysis, finance, function, goods, marketing, Production, sales, services Introduction to Operations Management
Marketing Plan & Research Planning Total Running Time: 18:16 customer relationships, market orientation, market research, marketing, marketing management, marketing plan Marketing Plan & Research Planning
Product Use Testing Total Running Time: 18:28 development, marketing, product development, Product use testing Product Use Testing
Relationships Total Running Time: 19:54 Consumer Relationships, Consumers, Digital Media, marketing, social media Relationships
Segmentation and LTV Total Running Time: 06:39 LTV. customer acquisition, marketing, segmentation Segmentation and LTV
Sponsorship Fundamentals Total Running Time: 12:43 advertising, Consumer knowledge, Fundamentals, Increased revenue, Sports sponsorship value Sponsorship Fundamentals
Strategic Staffing from Branding to Onboarding Total Running Time: 21:33 attraction, branding, candidates, hires, onboarding, selection, sourcing, staffing metrics Strategic Staffing from Branding to Onboarding
Strategy – How to Prepare Consulting Report Total Running Time: 09:25 choosing the strategy, executive summary, FFA forecast, finance, key performance indicators, marketing, Porter's Six Forces, Production, recommended organizational approach, research and development, SWOT analysis, the assignment Strategy – How to Prepare Consulting Report
The Marketing Communications Budget Total Running Time: 08:04 advertising, advertising agency, budgeting methods, communication objectives, elements of the communication budget, media costs, paid communications, unpaid communications The Marketing Communications Budget
Value Chain Total Running Time: 03:43 design, marketing, research and development, Value Chain Value Chain
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