Faculty: JENNIFER M SUNDSTROM-FITZGERALD Tags: advertising expendituresadvertising theoriescampaign managementheirarchy of effects modelmeans-end theoryvisual esperanto
Advertising Campaign Management Part 2 Total Running Time: 14:43 advertising agency, advertising personnel, boutique agency, campaign management, creative pitch, crowdsourcing, external advertising agency, full-service agency, inside agency, outside agency Advertising Campaign Management Part 2
Advertising Campaign Management Part 3 Total Running Time: 14:44 advertising campaign parameters, advertising constraints, advertising goals, brand awareness, campaign duration, campaign management, creative brief, media selection, ranking claims, support claims, variability theory Advertising Campaign Management Part 3
Integrated Marketing Communications Part 1 Total Running Time: 04:57 advertising, branding, campaign management, interference Integrated Marketing Communications Part 1
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