JENNIFER M SUNDSTROM-FITZGERALD's Videos

Advertising Campaign Management Part 1

Total Running Time: 10:26

advertising expenditures, advertising theories, campaign management, heirarchy of effects model, means-end theory, visual esperanto

Advertising Campaign Management Part 1

Advertising Campaign Management Part 2

Total Running Time: 14:43

advertising agency, advertising personnel, boutique agency, campaign management, creative pitch, crowdsourcing, external advertising agency, full-service agency, inside agency, outside agency

Advertising Campaign Management Part 2

Advertising Campaign Management Part 3

Total Running Time: 14:44

advertising campaign parameters, advertising constraints, advertising goals, brand awareness, campaign duration, campaign management, creative brief, media selection, ranking claims, support claims, variability theory

Advertising Campaign Management Part 3

Advertising Design Part 1

Total Running Time: 09:01

affective message, cognitive message, comparative advertising, conative message, creative brief, emotional advertising, hyperbole advertising, message strategy, message theme, resonance advertising, uniques selling proposition

Advertising Design Part 1

Advertising Design Pt 2

Total Running Time: 09:09

advertising appeals, emotional appeals, fear appeals, humor appeals, music appeals, rationale appeals, scarcity appeals

Advertising Design Pt 2

Advertising Design Pt 3

Total Running Time: 07:54

animation framework, authoratiative framework, brand ambassadors, brand spokesperson, demonstration framework, executional frameworks, rotoscoping, slice of life framework, storytelling framework

Advertising Design Pt 3

Alternative Marketing

Total Running Time: 09:20

branded entertainment, buzz marketing, guerilla marketing, lifestyle marketing, product placement

Alternative Marketing

Alternative Media

Total Running Time: 09:54

brand communities, brand loyalty, cinema advertising, in-store marketing, point-of-purchse displays, POP displays, videogame advertising

Alternative Media

Brand Management Part 1

Total Running Time: 05:37

brand elements, brand image, branding, branding campaigns, image management, market campaigns, marketing and advertising, product in use

Brand Management Part 1

Brand Management Part 2

Total Running Time: 04:55

brand characteristics, brand elements, brand image, brand parity, marketing decisions and color, marketing decisions and typography, marketing ethical issues, typography

Brand Management Part 2

Consumer Buyer Behavior Part 1

Total Running Time: 08:58

demographics, Depression-era/Silent Generation, Gen X, Gen Y, Gen Z, Generation Alpha, Generation X, Generation Y, generational marketing, generational segmentation, Greatest Generation, marketing environmental influences, millenials

Consumer Buyer Behavior Part 1

Consumer Buyer Behavior Part 2

Total Running Time: 11:13

buying decisions processes, cognitive mapping, consumer attitudes, consumer environmental approach, culture influence on buying behavior, evoked set, interpersonal influences, multiattribute approach, non-personal influences, values beliefs impact on buying behavior

Consumer Buyer Behavior Part 2

Consumer Promotions

Total Running Time: 11:05

Consumer Promotions

Database Marketing Part 1

Total Running Time: 09:38

Database Marketing Part 1

Database Marketing Part 2

Total Running Time: 06:23

Database Marketing Part 2

Database Marketing Part 3

Total Running Time: 12:37

Database Marketing Part 3

Digital Marketing Email, Online, and SEO Strategies

Total Running Time: 16:36

Digital Marketing Email, Online, and SEO Strategies

Digital Marketing Mobile and Digital Strategies

Total Running Time: 16:42

Digital Marketing Mobile and Digital Strategies

Digital Marketing Web 4.0 and E-Commerce

Total Running Time: 08:57

Digital Marketing Web 4.0 and E-Commerce

IMC Planning Process Pt 1

Total Running Time: 08:58

consumer research, ethnographic research, Market Segmentation, Marketing Research, primary research secondary research, product research, Qualitative Research, Quantitative Research, target market

IMC Planning Process Pt 1

IMC Planning Process Pt 2

Total Running Time: 13:45

B2C market segmentation, Business-to-Business (B2B), gender demographics, geodemographic segmentation, geotargetting, market segment categories, VALS segmentation

IMC Planning Process Pt 2

IMC Planning Process Pt 3

Total Running Time: 11:27

marketing budgets, marketing objectives, product positioning, product positioning approaches, types of marketing budgets

IMC Planning Process Pt 3

Integrated Marketing Communications Part 1

Total Running Time: 04:57

advertising, branding, campaign management, interference

Integrated Marketing Communications Part 1

Integrated Marketing Communications Part 2

Total Running Time: 07:15

brand parity, digitanl media, IMC planning, marketing campaigns, marketing trends, mobile marketing

Integrated Marketing Communications Part 2

Intro to Advertising

Total Running Time: 22:07

advertising

Intro to Advertising

Media Planning & Buying Process

Total Running Time: 11:41

advertising frequency, advertising objectives, advertising reach, advertising terminology, components of media plan, gross impressions, media buyer, media buying, media planner

Media Planning & Buying Process

Radio, Out-Of-Home, and Print Advertising

Total Running Time: 12:07

Business-to-Business (B2B), demographic segmentation, geographic segmentation, magazine advertising, media mix determination, media multiplier effect, newspaper advertising, traditional advertising

Radio, Out-Of-Home, and Print Advertising

Social Media Strategies

Total Running Time: 11:22

blogs, consumer review sites, content seeding, real-time marketing, social media marketing, social media metrics, viral marketing

Social Media Strategies

Social Media: An Introduction

Total Running Time: 17:45

consumer video sharing, facebook, Instagram, Pinterest Twitter, social listening, social media marketing, social networks, youtube

Social Media: An Introduction

Trade Promotions

Total Running Time: 09:43

Trade Promotions

TV Advertising Analysis

Total Running Time: 08:21

Designated Market Area, DMA, local Tv advertising, national TV advertising, Nielsen, Nielsen C3 rating, Nielsen rating calculation, Nielsen ratings, Nielsen scoring, regional TV advertising, social media, spot TV, Super Bowl TV advertising, TV ad clutter

TV Advertising Analysis