Advertising Campaign Management Part 1 Total Running Time: 10:26 advertising expenditures, advertising theories, campaign management, heirarchy of effects model, means-end theory, visual esperanto Advertising Campaign Management Part 1
Advertising Campaign Management Part 2 Total Running Time: 14:43 advertising agency, advertising personnel, boutique agency, campaign management, creative pitch, crowdsourcing, external advertising agency, full-service agency, inside agency, outside agency Advertising Campaign Management Part 2
Advertising Campaign Management Part 3 Total Running Time: 14:44 advertising campaign parameters, advertising constraints, advertising goals, brand awareness, campaign duration, campaign management, creative brief, media selection, ranking claims, support claims, variability theory Advertising Campaign Management Part 3
Advertising Design Part 1 Total Running Time: 09:01 affective message, cognitive message, comparative advertising, conative message, creative brief, emotional advertising, hyperbole advertising, message strategy, message theme, resonance advertising, uniques selling proposition Advertising Design Part 1
Advertising Design Pt 2 Total Running Time: 09:09 advertising appeals, emotional appeals, fear appeals, humor appeals, music appeals, rationale appeals, scarcity appeals Advertising Design Pt 2
Advertising Design Pt 3 Total Running Time: 07:54 animation framework, authoratiative framework, brand ambassadors, brand spokesperson, demonstration framework, executional frameworks, rotoscoping, slice of life framework, storytelling framework Advertising Design Pt 3
Alternative Marketing Total Running Time: 09:20 branded entertainment, buzz marketing, guerilla marketing, lifestyle marketing, product placement Alternative Marketing
Alternative Media Total Running Time: 09:54 brand communities, brand loyalty, cinema advertising, in-store marketing, point-of-purchse displays, POP displays, videogame advertising Alternative Media
Brand Management Part 1 Total Running Time: 05:37 brand elements, brand image, branding, branding campaigns, image management, market campaigns, marketing and advertising, product in use Brand Management Part 1
Brand Management Part 2 Total Running Time: 04:55 brand characteristics, brand elements, brand image, brand parity, marketing decisions and color, marketing decisions and typography, marketing ethical issues, typography Brand Management Part 2
Consumer Buyer Behavior Part 1 Total Running Time: 08:58 demographics, Depression-era/Silent Generation, Gen X, Gen Y, Gen Z, Generation Alpha, Generation X, Generation Y, generational marketing, generational segmentation, Greatest Generation, marketing environmental influences, millenials Consumer Buyer Behavior Part 1
Consumer Buyer Behavior Part 2 Total Running Time: 11:13 buying decisions processes, cognitive mapping, consumer attitudes, consumer environmental approach, culture influence on buying behavior, evoked set, interpersonal influences, multiattribute approach, non-personal influences, values beliefs impact on buying behavior Consumer Buyer Behavior Part 2
Digital Marketing Email, Online, and SEO Strategies Total Running Time: 16:36 Digital Marketing Email, Online, and SEO Strategies
Digital Marketing Mobile and Digital Strategies Total Running Time: 16:42 Digital Marketing Mobile and Digital Strategies
Digital Marketing Web 4.0 and E-Commerce Total Running Time: 08:57 Digital Marketing Web 4.0 and E-Commerce
IMC Planning Process Pt 1 Total Running Time: 08:58 consumer research, ethnographic research, Market Segmentation, Marketing Research, primary research secondary research, product research, Qualitative Research, Quantitative Research, target market IMC Planning Process Pt 1
IMC Planning Process Pt 2 Total Running Time: 13:45 B2C market segmentation, Business-to-Business (B2B), gender demographics, geodemographic segmentation, geotargetting, market segment categories, VALS segmentation IMC Planning Process Pt 2
IMC Planning Process Pt 3 Total Running Time: 11:27 marketing budgets, marketing objectives, product positioning, product positioning approaches, types of marketing budgets IMC Planning Process Pt 3
Integrated Marketing Communications Part 1 Total Running Time: 04:57 advertising, branding, campaign management, interference Integrated Marketing Communications Part 1
Integrated Marketing Communications Part 2 Total Running Time: 07:15 brand parity, digitanl media, IMC planning, marketing campaigns, marketing trends, mobile marketing Integrated Marketing Communications Part 2
Media Planning & Buying Process Total Running Time: 11:41 advertising frequency, advertising objectives, advertising reach, advertising terminology, components of media plan, gross impressions, media buyer, media buying, media planner Media Planning & Buying Process
Radio, Out-Of-Home, and Print Advertising Total Running Time: 12:07 Business-to-Business (B2B), demographic segmentation, geographic segmentation, magazine advertising, media mix determination, media multiplier effect, newspaper advertising, traditional advertising Radio, Out-Of-Home, and Print Advertising
Social Media Strategies Total Running Time: 11:22 blogs, consumer review sites, content seeding, real-time marketing, social media marketing, social media metrics, viral marketing Social Media Strategies
Social Media: An Introduction Total Running Time: 17:45 consumer video sharing, facebook, Instagram, Pinterest Twitter, social listening, social media marketing, social networks, youtube Social Media: An Introduction
TV Advertising Analysis Total Running Time: 08:21 Designated Market Area, DMA, local Tv advertising, national TV advertising, Nielsen, Nielsen C3 rating, Nielsen rating calculation, Nielsen ratings, Nielsen scoring, regional TV advertising, social media, spot TV, Super Bowl TV advertising, TV ad clutter TV Advertising Analysis