Faculty: JENNIFER M SUNDSTROM-FITZGERALD Tags: marketing budgetsmarketing objectivesproduct positioningproduct positioning approachestypes of marketing budgets
Legal Studies – Cooperative vs Competitive Total Running Time: 03:49 industry rivalry, labor negotiations, pricing, product positioning Legal Studies – Cooperative vs Competitive
Marketing – Differentiation Total Running Time: 05:18 perceptual map drift demo, product positioning, segment drift Marketing – Differentiation