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1. Marketing
Consumer Buyer Behavior Part 2

Consumer Buyer Behavior Part 2

59846Consumer Buyer Behavior Part 2

Faculty:
- JENNIFER M SUNDSTROM-FITZGERALD
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Brand Equity

Total Running Time: 07:14

association, awareness, brand name, evoked set, global, recall, recognize, value, worth

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Total Running Time: 14:29

ad choices, consumer attitudes, Digital Advertising Alliance

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