Faculty: JENNIFER M SUNDSTROM-FITZGERALD Tags: buying decisions processescognitive mappingconsumer attitudesconsumer environmental approachculture influence on buying behaviorevoked setinterpersonal influencesmultiattribute approachnon-personal influencesvalues beliefs impact on buying behavior
Brand Equity Total Running Time: 07:14 brand name, evoked set, global, recall, recognize, value, worth Brand Equity
Privacy Trends Total Running Time: 14:29 ad choices, consumer attitudes, Digital Advertising Alliance Privacy Trends
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