IMC Planning Process Pt 1

Bases for Segmentation

Total Running Time: 11:06

behavioral, consumer needs, differentiation, Geographic, Market Segmentation, Psychographic, Psychological

Bases for Segmentation

Exploratory Research

Total Running Time: 24:22

depth interview, focus group, Qualitative Research

Exploratory Research

Global Marketing and R&D

Total Running Time: 37:42

distribution strategies, Market Segmentation, marketing mix, pricing strategies

Global Marketing and R&D

Leading High Performing Teams – Management of Leadership

Total Running Time: 15:48

Qualitative Research, Quantitative Research

Leading High Performing Teams – Management of Leadership

Qualitative vs. Quantitative Research

Total Running Time: 13:28

experiment, focus groups, Qualitative Research, Quantitative Research, Test Marketing

Qualitative vs. Quantitative Research

Segmentation and Data I

Total Running Time: 21:22

Geographic, Market Segmentation, Psychographic, Psychological

Segmentation and Data I

Segmentation Overview

Total Running Time: 18:45

Market Segmentation, positioning, targeting

Segmentation Overview

The Marketing Research Process

Total Running Time: 17:11

Marketing Research

The Marketing Research Process