Faculty: JENNIFER M SUNDSTROM-FITZGERALD Tags: Market SegmentationMarketing ResearchQualitative ResearchQuantitative Research
Bases for Segmentation Total Running Time: 11:06 behavioral, consumer needs, differentiation, Geographic, Market Segmentation, Psychographic, Psychological Bases for Segmentation
Exploratory Research Total Running Time: 24:22 depth interview, focus group, Qualitative Research Exploratory Research
Global Marketing and R&D Total Running Time: 37:42 distribution strategies, Market Segmentation, marketing mix, pricing strategies Global Marketing and R&D
Leading High Performing Teams – Management of Leadership Total Running Time: 15:48 Qualitative Research, Quantitative Research Leading High Performing Teams – Management of Leadership
Qualitative vs. Quantitative Research Total Running Time: 13:28 experiment, focus groups, Qualitative Research, Quantitative Research, Test Marketing Qualitative vs. Quantitative Research
Segmentation and Data I Total Running Time: 21:22 Geographic, Market Segmentation, Psychographic, Psychological Segmentation and Data I
Segmentation Overview Total Running Time: 18:45 Market Segmentation, positioning, targeting Segmentation Overview
The Marketing Research Process Total Running Time: 17:11 Marketing Research The Marketing Research Process