Faculty: JENNIFER M SUNDSTROM-FITZGERALD Tags: consumer researchethnographic researchMarket SegmentationMarketing Researchprimary research secondary researchproduct researchquantitative research qualitative researchtaterget market
Bases for Segmentation Total Running Time: 11:06 behavioral, consumer needs, demographic, differentiation, Geographic, Market Segmentation, Psychographic, Psychological Bases for Segmentation
Global Marketing and R&D Total Running Time: 37:42 distribution strategies, distribution systems, international communication barriers, Market Segmentation, marketing mix, price discrimination, pricing strategies, product attributes, promotional strategies, strategic pricing Global Marketing and R&D
Segmentation and Data I Total Running Time: 21:22 Benefit Segmentation, Demongraphic, Firmographic, Geographic, Market Segmentation, Psychographic, Psychological, Segmentatoin Strategies, Use-Related Segmentation and Data I
Segmentation Overview Total Running Time: 18:45 broad vs focus strategy, Market Segmentation, positioning, qualifying dimensions, targeting Segmentation Overview
The Marketing Research Process Total Running Time: 17:11 Market Research Process, Market Research Suppliers, Marketing Research The Marketing Research Process
Fox Video Vault
vault.temple.edu
