Faculty: Nikki Manning Tags: Benefit SegmentationDemongraphicFirmographicGeographicMarket SegmentationPsychographicPsychologicalSegmentatoin StrategiesUse-Related
Bases for Segmentation Total Running Time: 11:06 behavioral, consumer needs, demographic, differentiation, Geographic, Market Segmentation, Psychographic, Psychological Bases for Segmentation
Global Marketing and R&D Total Running Time: 37:42 distribution strategies, distribution systems, international communication barriers, Market Segmentation, marketing mix, price discrimination, pricing strategies, product attributes, promotional strategies, strategic pricing Global Marketing and R&D
IMC Planning Process Pt 1 Total Running Time: 08:58 consumer research, ethnographic research, Market Segmentation, Marketing Research, primary research secondary research, product research, quantitative research qualitative research, taterget market IMC Planning Process Pt 1
Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies Total Running Time: 16:58 discounts and allowances, promotional, Psychological, segmentation Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies
Segmentation Overview Total Running Time: 18:45 broad vs focus strategy, Market Segmentation, positioning, qualifying dimensions, targeting Segmentation Overview
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