IMC Planning Process Pt 1 Total Running Time: 08:58 consumer research, ethnographic research, Market Segmentation, Marketing Research, primary research secondary research, product research, Qualitative Research, Quantitative Research, target market IMC Planning Process Pt 1
Segmentation Overview Total Running Time: 18:45 broad vs focus strategy, Market Segmentation, positioning, qualifying dimensions, targeting Segmentation Overview
Global Marketing and R&D Total Running Time: 37:42 distribution strategies, distribution systems, international communication barriers, Market Segmentation, marketing mix, price discrimination, pricing strategies, product attributes, promotional strategies, strategic pricing Global Marketing and R&D
Segmentation and Data I Total Running Time: 21:22 Benefit Segmentation, Demongraphic, Firmographic, Geographic, Market Segmentation, Psychographic, Psychological, Segmentatoin Strategies, Use-Related Segmentation and Data I
Bases for Segmentation Total Running Time: 11:06 behavioral, consumer needs, demographic, differentiation, Geographic, Market Segmentation, Psychographic, Psychological Bases for Segmentation
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