Radio, Out-Of-Home, and Print Advertising Total Running Time: 12:07 Business-to-Business (B2B), demographic segmentation, geographic segmentation, magazine advertising, media mix determination, media multiplier effect, newspaper advertising, traditional advertising Radio, Out-Of-Home, and Print Advertising
IMC Planning Process Pt 2 Total Running Time: 13:45 B2C market segmentation, Business-to-Business (B2B), gender demographics, geodemographic segmentation, geotargetting, market segment categories, VALS segmentation IMC Planning Process Pt 2
Meeting Procurement Needs: Managing Internal Relations Total Running Time: 08:32 Business-to-Business (B2B), buying center, Centralized Purchasing, Decentralized Purchasing, phsychological intelligence, Purchasing, supply management, topic 3 Meeting Procurement Needs: Managing Internal Relations
Customer Behavior Total Running Time: 16:09 Business-to-Business (B2B), consumer behavior, consumer decision process, consumer products Customer Behavior
Cooperation Strategies Total Running Time: 11:48 Business-to-Business (B2B), competitive advantage, consumer to consumer, peer to peer Cooperation Strategies
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