Faculty: Michael Smith Tags: Business-to-Business (B2B)competitive advantageconsumer to consumerpeer to peer
Customer Behavior Total Running Time: 16:09 Business-to-Business (B2B), consumer behavior, consumer decision process, consumer products Customer Behavior
Emerging Market Multinationals Part 1 Total Running Time: 28:24 competitive advantage, Emerging Market, MNC Emerging Market Multinationals Part 1
Frugal Innovation – Why Bother Total Running Time: 26:57 competitive advantage, emerging markets, mature markets, underserved markets Frugal Innovation – Why Bother
HR and People in Building the High Performance Organization Total Running Time: 13:59 competitive advantage, functional areas, Human Resources (HR) HR and People in Building the High Performance Organization
IMC Planning Process Pt 2 Total Running Time: 13:45 B2C market segmentation, Business-to-Business (B2B), gender demographics, geodemographic segmentation, geotargetting, market segment categories, VALS segmentation IMC Planning Process Pt 2
Meeting Procurement Needs: Managing Internal Relations Total Running Time: 08:32 Business-to-Business (B2B), buying center, Centralized Purchasing, Decentralized Purchasing, phsychological intelligence, Purchasing, supply management, topic 3 Meeting Procurement Needs: Managing Internal Relations
Radio, Out-Of-Home, and Print Advertising Total Running Time: 12:07 Business-to-Business (B2B), demographic segmentation, geographic segmentation, magazine advertising, media mix determination, media multiplier effect, newspaper advertising, traditional advertising Radio, Out-Of-Home, and Print Advertising
Strategy I Total Running Time: 19:35 alignment, competitive advantage, management, mission, operations, purpose, strategic Strategy I
The Value Chain: Configuring Activities to Create Competitive Advantage Total Running Time: 26:09 benefits, competitive advantage, elements, Sample Value Chain, Value Chain, value creation The Value Chain: Configuring Activities to Create Competitive Advantage
Value Drivers for Differentiation Total Running Time: 15:09 competitive advantage, Core Competencies, value analysis foundation Value Drivers for Differentiation
VRIO Analysis Total Running Time: 19:26 competitive advantage, Core Competencies, diversification, rareness, value, viro VRIO Analysis