Cooperation Strategies

Customer Behavior

Total Running Time: 16:09

Business-to-Business (B2B), consumer behavior, consumer decision process, consumer products

Customer Behavior

Emerging Market Multinationals Part 1

Total Running Time: 28:24

competitive advantage, Emerging Market, MNC

Emerging Market Multinationals Part 1

Frugal Innovation – Why Bother

Total Running Time: 26:57

competitive advantage, emerging markets, mature markets, underserved markets

Frugal Innovation – Why Bother

HR and People in Building the High Performance Organization

Total Running Time: 13:59

competitive advantage, functional areas, Human Resources (HR)

HR and People in Building the High Performance Organization

IMC Planning Process Pt 2

Total Running Time: 13:45

B2C market segmentation, Business-to-Business (B2B), gender demographics, geodemographic segmentation, geotargetting, market segment categories, VALS segmentation

IMC Planning Process Pt 2

Meeting Procurement Needs: Managing Internal Relations

Total Running Time: 08:32

Business-to-Business (B2B), buying center, Centralized Purchasing, Decentralized Purchasing, phsychological intelligence, Purchasing, supply management, topic 3

Meeting Procurement Needs: Managing Internal Relations

Radio, Out-Of-Home, and Print Advertising

Total Running Time: 12:07

Business-to-Business (B2B), demographic segmentation, geographic segmentation, magazine advertising, media mix determination, media multiplier effect, newspaper advertising, traditional advertising

Radio, Out-Of-Home, and Print Advertising

Strategy I

Total Running Time: 19:35

alignment, competitive advantage, management, mission, operations, purpose, strategic

Strategy I

The Value Chain: Configuring Activities to Create Competitive Advantage

Total Running Time: 26:09

benefits, competitive advantage, elements, Sample Value Chain, Value Chain, value creation

The Value Chain: Configuring Activities to Create Competitive Advantage

Value Drivers for Differentiation

Total Running Time: 15:09

competitive advantage, Core Competencies, value analysis foundation

Value Drivers for Differentiation

VRIO Analysis

Total Running Time: 19:26

competitive advantage, Core Competencies, diversification, rareness, value, viro

VRIO Analysis