Faculty: C. Anthony Di Benedetto Tags: Business-to-Business (B2B)consumer behaviorconsumer decision processconsumer products
Behavioral Learning Theories Total Running Time: 12:31 classical conditioning, cognitive learning theories, consumer behavior, operant conditioning, pavlov, skinner Behavioral Learning Theories
Context Effects Total Running Time: 09:00 Attractiveness Effect, Compromise Effect, consumer behavior, consumer decision making, Context Effects Context Effects
Cooperation Strategies Total Running Time: 11:48 Business-to-Business (B2B), competitive advantage, consumer to consumer, peer to peer Cooperation Strategies
Core Concepts Total Running Time: 17:27 Cognitive Models, consumer behavior, Core Course Concepts, Emotional Decision Making, Memory, Perception and Learning, Rational Decision Making Core Concepts
Demand Landscape Total Running Time: 14:29 consumer behavior, Contemporary Issues, demand, Demand Landscape Demand Landscape
Framing Total Running Time: 07:40 Choice Architecture, consumer behavior, Decision Framing, Marketers Framing
Human Experience Total Running Time: 19:49 consumer, consumer behavior, Consumption, Human Experience Human Experience
IMC Planning Process Pt 2 Total Running Time: 13:45 B2C market segmentation, Business-to-Business (B2B), gender demographics, geodemographic segmentation, geotargetting, market segment categories, VALS segmentation IMC Planning Process Pt 2
Market Channels II- Channel Structures Total Running Time: 15:24 alternative middleman choices, channel management, consumer products, distribution patterns, e-commerce, industrial products, international channel of distribution alternatives, internet, Japanese distribution structure, objectives, role of intermediary for customer, six c's of channel selection, working with channel intermediaries Market Channels II- Channel Structures
Marketing Concept Total Running Time: 05:00 consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing Marketing Concept
Measuring Social Class Total Running Time: 07:15 composite variable index, consumer behavior, single variable index, social mobility, status Measuring Social Class
Meeting Procurement Needs: Managing Internal Relations Total Running Time: 08:32 Business-to-Business (B2B), buying center, Centralized Purchasing, Decentralized Purchasing, phsychological intelligence, Purchasing, supply management, topic 3 Meeting Procurement Needs: Managing Internal Relations
Motivation Total Running Time: 13:26 consumer behavior, Consumer Motivations, goals, motivation, Motive Arousal Motivation
Personal Characteristics Total Running Time: 18:07 Attitude Toward Risk, consumer behavior, Key Personal Characteristics, Opinion Leadership, personality Personal Characteristics
Post Recession Consumer Behavior Total Running Time: 12:39 consumer behavior, Post Recession Consumer Behavior, recession, trends Post Recession Consumer Behavior
Predictors of Consumer Behavior Total Running Time: 12:38 consumer behavior, Explicit Knowledge, Implicit Knowledge, Key Predictors Predictors of Consumer Behavior
Radio, Out-Of-Home, and Print Advertising Total Running Time: 12:07 Business-to-Business (B2B), demographic segmentation, geographic segmentation, magazine advertising, media mix determination, media multiplier effect, newspaper advertising, traditional advertising Radio, Out-Of-Home, and Print Advertising
Trends Impact on Consumer Behavior Total Running Time: 16:36 consumer behavior, Trend Spotting, trends, Value of Trends Trends Impact on Consumer Behavior
Understanding Culture Total Running Time: 07:49 consumer behavior, expressed, impact, learned, society Understanding Culture
Understanding Tourism Behavior Part 2 Total Running Time: 11:22 consumer behavior, habitual decision making, heuristics, model of complex decision making Understanding Tourism Behavior Part 2
Utility Total Running Time: 20:58 consumer behavior, Id, on the margin, The Equimarginal Principle, Total Utility, utility, utility maximization Utility