Customer Behavior

Behavioral Learning Theories

Total Running Time: 12:31

classical conditioning, cognitive learning theories, consumer behavior, operant conditioning, pavlov, skinner

Behavioral Learning Theories

Buyer Persona

Total Running Time: 15:54

Buyer Persona, consumer behavior

Buyer Persona

Context Effects

Total Running Time: 09:00

Attractiveness Effect, Compromise Effect, consumer behavior, consumer decision making, Context Effects

Context Effects

Cooperation Strategies

Total Running Time: 11:48

Business-to-Business (B2B), competitive advantage, consumer to consumer, peer to peer

Cooperation Strategies

Core Concepts

Total Running Time: 17:27

Cognitive Models, consumer behavior, Core Course Concepts, Emotional Decision Making, Memory, Perception and Learning, Rational Decision Making

Core Concepts

Demand Landscape

Total Running Time: 14:29

consumer behavior, Contemporary Issues, demand, Demand Landscape

Demand Landscape

Framing

Total Running Time: 07:40

Choice Architecture, consumer behavior, Decision Framing, Marketers

Framing

Human Experience

Total Running Time: 19:49

consumer, consumer behavior, Consumption, Human Experience

Human Experience

IMC Planning Process Pt 2

Total Running Time: 13:45

B2C market segmentation, Business-to-Business (B2B), gender demographics, geodemographic segmentation, geotargetting, market segment categories, VALS segmentation

IMC Planning Process Pt 2

Market Channels II- Channel Structures

Total Running Time: 15:24

alternative middleman choices, channel management, consumer products, distribution patterns, e-commerce, industrial products, international channel of distribution alternatives, internet, Japanese distribution structure, objectives, role of intermediary for customer, six c's of channel selection, working with channel intermediaries

Market Channels II- Channel Structures

Marketing Concept

Total Running Time: 05:00

consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing

Marketing Concept

Marketing Concept

Total Running Time: 08:17

consumer behavior, Marketing Concept

Marketing Concept

Measuring Social Class

Total Running Time: 07:15

composite variable index, consumer behavior, single variable index, social mobility, status

Measuring Social Class

Meeting Procurement Needs: Managing Internal Relations

Total Running Time: 08:32

Business-to-Business (B2B), buying center, Centralized Purchasing, Decentralized Purchasing, phsychological intelligence, Purchasing, supply management, topic 3

Meeting Procurement Needs: Managing Internal Relations

Motivation

Total Running Time: 13:26

consumer behavior, Consumer Motivations, goals, motivation, Motive Arousal

Motivation

Personal Characteristics

Total Running Time: 18:07

Attitude Toward Risk, consumer behavior, Key Personal Characteristics, Opinion Leadership, personality

Personal Characteristics

Post Recession Consumer Behavior

Total Running Time: 12:39

consumer behavior, Post Recession Consumer Behavior, recession, trends

Post Recession Consumer Behavior

Predictors of Consumer Behavior

Total Running Time: 12:38

consumer behavior, Explicit Knowledge, Implicit Knowledge, Key Predictors

Predictors of Consumer Behavior

Radio, Out-Of-Home, and Print Advertising

Total Running Time: 12:07

Business-to-Business (B2B), demographic segmentation, geographic segmentation, magazine advertising, media mix determination, media multiplier effect, newspaper advertising, traditional advertising

Radio, Out-Of-Home, and Print Advertising

Trends Impact on Consumer Behavior

Total Running Time: 16:36

consumer behavior, Trend Spotting, trends, Value of Trends

Trends Impact on Consumer Behavior

Understanding Culture

Total Running Time: 07:49

consumer behavior, expressed, impact, learned, society

Understanding Culture

Understanding Tourism Behavior Part 2

Total Running Time: 11:22

consumer behavior, habitual decision making, heuristics, model of complex decision making

Understanding Tourism Behavior Part 2

Utility

Total Running Time: 20:58

consumer behavior, Id, on the margin, The Equimarginal Principle, Total Utility, utility, utility maximization

Utility