C. Anthony Di Benedetto's Videos

Brand Strategy

Total Running Time: 13:15

brand equity, brand name, branding

Brand Strategy

Casual Research Design

Total Running Time: 11:10

Casual Research Design

Channel Strategy

Total Running Time: 15:13

distribution strategies

Channel Strategy

Concept Testing

Total Running Time: 14:08

Concept Testing

Correlation Analysis

Total Running Time: 08:06

coefficient of determination

Correlation Analysis

Correlation Analysis

Total Running Time: 09:54

Correlation Analysis

Cross-Tabs

Total Running Time: 11:10

Cross-Tabs

Cross-Tabs

Total Running Time: 12:52

Cross-Tabs

Customer Behavior

Total Running Time: 16:09

Business-to-Business (B2B), consumer behavior, consumer products

Customer Behavior

Customer Value Proposition

Total Running Time: 15:47

differentiation, positioning

Customer Value Proposition

Defining the Research Problem

Total Running Time: 13:23

Defining the Research Problem

Descriptive Research Design

Total Running Time: 14:02

Descriptive Research Design

Descriptive Research Design

Total Running Time: 09:07

Descriptive Research Design

Diffusion of Innovation

Total Running Time: 16:28

diffusion, product adoption

Diffusion of Innovation

Diffusion of Innovation

Total Running Time: 16:28

Diffusion of Innovation

Exploratory Research Design

Total Running Time: 12:49

focus groups

Exploratory Research Design

Global Marketing

Total Running Time: 27:25

Global Marketing

Global Marketing

Total Running Time: 23:01

foreign markets, global marketing, standardization

Global Marketing

Innovative Business Models

Total Running Time: 17:50

Innovative Business Models

Integrated Marketing Communications

Total Running Time: 18:10

communication model

Integrated Marketing Communications

Launch Management

Total Running Time: 17:03

Launch Management

Likert-Type Scales

Total Running Time: 09:01

Likert-Type Scales

Market Research Process

Total Running Time: 12:43

Market Research Process

Marketing Plan & Research Planning

Total Running Time: 18:16

marketing management, marketing plan

Marketing Plan & Research Planning

Marketing Research Information

Total Running Time: 12:33

marketing opportunities

Marketing Research Information

Marketing Strategy: Segmentation, Targeting and Positioning

Total Running Time: 13:59

Consumer Market, marketing strategy, segmentation

Marketing Strategy: Segmentation, Targeting and Positioning

Multiple Regression Analysis

Total Running Time: 14:21

Multiple Regression Analysis

Multiple Regression Analysis

Total Running Time: 14:38

Multiple Regression Analysis

n-Way ANOVA

Total Running Time: 07:22

analysis of variance

n-Way ANOVA

One-Way ANOVA

Total Running Time: 10:11

analysis of variance

One-Way ANOVA

Open Innovation

Total Running Time: 17:50

Open Innovation

Preparing Data for Quantitative Analysis

Total Running Time: 12:17

cross tabulation

Preparing Data for Quantitative Analysis

Pricing Strategy

Total Running Time: 17:08

cost volume profit, demand curve, price elasticity

Pricing Strategy

Product Design

Total Running Time: 19:32

design, innovation, product development

Product Design

Product Development

Total Running Time: 27:10

adoption, diffusion, product, product life cycle

Product Development

Product Development

Total Running Time: 22:18

adoption, diffusion, product, product life cycle

Product Development

Product Protocol

Total Running Time: 18:07

product development

Product Protocol

Product Use Testing

Total Running Time: 18:28

development, product development

Product Use Testing

Proportionate vs Nonproportionate Sampling

Total Running Time: 06:05

Proportionate vs Nonproportionate Sampling

Qualitative Data Analysis

Total Running Time: 09:23

Qualitative Data Analysis

Questionnaire Design

Total Running Time: 17:49

Questionnaire Design

Regression Analysis with Dummy Variables

Total Running Time: 10:56

nominal

Regression Analysis with Dummy Variables

Sampling Theory

Total Running Time: 18:40

central limit theorem, sample

Sampling Theory

Scale Quality

Total Running Time: 14:00

Scale Quality

Scale Validity

Total Running Time: 08:59

reliability

Scale Validity

Simple Regression

Total Running Time: 17:19

Simple Regression

Simple Regression

Total Running Time: 15:45

Simple Regression

Simple vs Stratified Sampling

Total Running Time: 06:10

Simple vs Stratified Sampling

Spearman Rank Order Correlation

Total Running Time: 04:15

Spearman Rank Order Correlation

t-Test for One Mean

Total Running Time: 09:27

analysis, interval scaled, ratio scaled

t-Test for One Mean

t-Test for Two Independent Means

Total Running Time: 10:31

interval scaled, ratio scaled, two tailed test

t-Test for Two Independent Means

t-Test for Two Related Means

Total Running Time: 11:13

interval scaled

t-Test for Two Related Means

The Marketing Research Report

Total Running Time: 14:29

The Marketing Research Report

The New Products Process

Total Running Time: 18:45

new product process

The New Products Process

The Problem Find Solve Approach

Total Running Time: 16:50

The Problem Find Solve Approach

The Strategic Elements of Product Development

Total Running Time: 13:35

new product process, product development

The Strategic Elements of Product Development

Types of Research Designs

Total Running Time: 09:46

descriptive research

Types of Research Designs

Types of Research Designs

Total Running Time: 09:53

Types of Research Designs

z-Test for One Proportion

Total Running Time: 10:54

ratio scaled

z-Test for One Proportion

z-Test For One Proportion

Total Running Time: 10:35

z-Test

z-Test For One Proportion

z-Test for One Proportion

Total Running Time: 08:24

z-Test for One Proportion

z-Test for Two Proportions

Total Running Time: 07:09

ratio scaled

z-Test for Two Proportions

z-Test For Two Proportions

Total Running Time: 09:04

z-Test

z-Test For Two Proportions

z-Test for Two Proportions

Total Running Time: 09:32

z-Test for Two Proportions