C.Anthony Dibenedetto's Videos

Brand Strategy

Total Running Time: 13:15

brand equity, brand name, brand strategy, branding

Casual Research Design

Total Running Time: 11:10

concomitant variation, elimination, laboratory and field experiment, simulated or controlled test market, time order

Channel Strategy

Total Running Time: 15:13

distribution strategies, Push and pull distribution, traditional channel

Concept Testing

Total Running Time: 14:08

concept testing, concept testing techniques

Correlation Analysis

Total Running Time: 08:06

coefficient of determination, curvilinear, interpreting correlation coefficients, no linear relationship, positive and negative correlations, r2

Correlation Analysis

Total Running Time: 09:54

Cross-Tabs

Total Running Time: 11:10

chi squared statistic, cross tabulation analysis, goodness of fit tests

Cross-Tabs

Total Running Time: 12:52

Customer Behavior

Total Running Time: 16:09

b2b products, business-to-business products, consumer behavior, consumer decision process, consumer products

Customer Value Proposition

Total Running Time: 15:47

attributes and surrogates, determinant attributes, differentiation, joint space maps, perceptual maps, positioning, proposition

Defining the Research Problem

Total Running Time: 13:23

decision problem, issue, translation process

Descriptive Research Design

Total Running Time: 14:02

omnibus panels, surveys, true panels

Descriptive Research Design

Total Running Time: 09:07

Diffusion of Innovation

Total Running Time: 16:28

competing models, diffusion, product adoption, product diffusion

Diffusion of Innovation

Total Running Time: 16:28

Exploratory Research Design

Total Running Time: 12:49

case analysis, focus groups, interviews with key individuals, literature search

Global Marketing

Total Running Time: 27:25

Adaptive Decision, Global Firms, Global Setting, Marketing Program Decisions, Standardization Decision

Global Marketing

Total Running Time: 23:01

adaptation, foreign markets, global marketing, modes of entry, standardization

Innovative Business Models

Total Running Time: 17:50

Integrated Marketing Communications

Total Running Time: 18:10

communication model, decoding processes, effects model, encoding processes, promotion setting, promotional decisions

Launch Management

Total Running Time: 17:03

launch management, launch management plan, launch tracking

Likert-Type Scales

Total Running Time: 09:01

number of categories, semantic differential scales

Market Research Process

Total Running Time: 12:43

stages, steps in detail

Marketing Plan & Research Planning

Total Running Time: 18:16

customer relationships, market orientation, market research, marketing, marketing management, marketing plan

Marketing Research Information

Total Running Time: 12:33

four p's, market performance, marketing actions, marketing opportunities

Marketing Strategy: Segmentation, Targeting and Positioning

Total Running Time: 13:59

business markets, consumer markets, marketing strategy, segmentation, targeting and positioning

Multiple Regression Analysis

Total Running Time: 14:21

diagnostics

Multiple Regression Analysis

Total Running Time: 14:38

n-Way ANOVA

Total Running Time: 07:22

analysis of variance, two-way

One-Way ANOVA

Total Running Time: 10:11

analysis of variance, Scheffe Test

Open Innovation

Total Running Time: 17:50

business paradigm, emerging business, implimentation, open innovation

Preparing Data for Quantitative Analysis

Total Running Time: 12:17

cross tabulation, data tabulation, data validation, editing and coding

Pricing Strategy

Total Running Time: 17:08

competitive price cutting, cost assessment, cost volume profit, demand curve, price elasticity, price strategy, pricing decision

Product Design

Total Running Time: 19:32

design, innovation, product development

Product Development

Total Running Time: 27:10

adoption, diffusion, New Product Development Process, product, product life cycle

Product Development

Total Running Time: 22:18

adoption, diffusion, product, Product Development Process, product life cycle

Product Protocol

Total Running Time: 18:07

product development, Product protocol, Voice of the customer

Product Use Testing

Total Running Time: 18:28

development, marketing, product development, Product use testing

Proportionate vs Nonproportionate Sampling

Total Running Time: 06:05

average population income

Qualitative Data Analysis

Total Running Time: 09:23

coding, data categorization, data reduction, finding relationships between categories, tabulation

Questionnaire Design

Total Running Time: 17:49

cover letter, question sequence, questionnaire appearance, structured and unstructured questions

Regression Analysis with Dummy Variables

Total Running Time: 10:56

nominal, ordinal

Sampling Theory

Total Running Time: 18:40

calculating minimum required sample size, census, central limit theorem, confidence and precision, population and sampling frame, probability and nonprobability sampling, sample, sampling and nonsampling error

Scale Quality

Total Running Time: 14:00

categorical, continuous, interval scales, nominal scales, ordinal scales, ratio scales

Scale Validity

Total Running Time: 08:59

content validity, convergent validity, discriminant validity, predictive validity, reliability

Simple Regression

Total Running Time: 17:19

least squares, straight line relationship

Simple Regression

Total Running Time: 15:45

Simple vs Stratified Sampling

Total Running Time: 06:10

sampling efficiency, sampling error, simple random sampling, stratified random sampling

Spearman Rank Order Correlation

Total Running Time: 04:15

SRO analysis

t-Test for One Mean

Total Running Time: 09:27

analysis, interval scaled, ratio scaled

t-Test for Two Independent Means

Total Running Time: 10:31

interval scaled, ratio scaled, two tailed test

t-Test for Two Related Means

Total Running Time: 11:13

interval scaled

The Marketing Research Report

Total Running Time: 14:29

common errors, criteria, good presentation slides, graphics, q and a

The New Products Process

Total Running Time: 18:45

new product process, phases, radical new products

The Problem Find Solve Approach

Total Running Time: 16:50

customer problems, new products, online communities

The Strategic Elements of Product Development

Total Running Time: 13:35

new product process, product development

Types of Research Designs

Total Running Time: 09:46

casual research, descriptive research, exploratory research, three types

Types of Research Designs

Total Running Time: 09:53

z-Test for One Proportion

Total Running Time: 10:54

ratio scaled, z test analysis

z-Test for One Proportion

Total Running Time: 08:24

z-Test for Two Proportions

Total Running Time: 07:09

ratio scaled

z-Test for Two Proportions

Total Running Time: 09:32

zTest For One Proportion

Total Running Time: 10:35

One proportion, z-Test

zTest For Two Proportions

Total Running Time: 09:04

Two related proportions, z-Test