Brand Strategy

Total Running Time: 13:15

brand equity, brand name, brand strategy, branding

Brand Strategy

Casual Research Design

Total Running Time: 11:10

concomitant variation, elimination, laboratory and field experiment, simulated or controlled test market, time order

Casual Research Design

Channel Strategy

Total Running Time: 15:13

distribution strategies, Push and pull distribution, traditional channel

Channel Strategy

Concept Testing

Total Running Time: 14:08

concept testing, concept testing techniques

Concept Testing

Correlation Analysis

Total Running Time: 08:06

coefficient of determination, curvilinear, interpreting correlation coefficients, no linear relationship, positive and negative correlations, r2

Correlation Analysis

Correlation Analysis

Total Running Time: 09:54

Correlation Analysis

Cross-Tabs

Total Running Time: 11:10

chi squared statistic, cross tabulation analysis, goodness of fit tests

Cross-Tabs

Cross-Tabs

Total Running Time: 12:52

Cross-Tabs

Customer Behavior

Total Running Time: 16:09

b2b products, business-to-business products, consumer behavior, consumer decision process, consumer products

Customer Behavior

Customer Value Proposition

Total Running Time: 15:47

attributes and surrogates, determinant attributes, differentiation, joint space maps, perceptual maps, positioning, proposition

Customer Value Proposition

Defining the Research Problem

Total Running Time: 13:23

decision problem, issue, translation process

Defining the Research Problem

Descriptive Research Design

Total Running Time: 14:02

omnibus panels, surveys, true panels

Descriptive Research Design

Descriptive Research Design

Total Running Time: 09:07

Descriptive Research Design

Diffusion of Innovation

Total Running Time: 16:28

competing models, diffusion, product adoption, product diffusion

Diffusion of Innovation

Diffusion of Innovation

Total Running Time: 16:28

Diffusion of Innovation

Exploratory Research Design

Total Running Time: 12:49

case analysis, focus groups, interviews with key individuals, literature search

Exploratory Research Design

Global Marketing

Total Running Time: 27:25

Adaptive Decision, Global Firms, Global Setting, Marketing Program Decisions, Standardization Decision

Global Marketing

Global Marketing

Total Running Time: 23:01

adaptation, foreign markets, global marketing, modes of entry, standardization

Global Marketing

Innovative Business Models

Total Running Time: 17:50

Innovative Business Models

Integrated Marketing Communications

Total Running Time: 18:10

communication model, decoding processes, effects model, encoding processes, promotion setting, promotional decisions

Integrated Marketing Communications

Launch Management

Total Running Time: 17:03

launch management, launch management plan, launch tracking

Launch Management

Likert-Type Scales

Total Running Time: 09:01

number of categories, semantic differential scales

Likert-Type Scales

Market Research Process

Total Running Time: 12:43

stages, steps in detail

Market Research Process

Marketing Plan & Research Planning

Total Running Time: 18:16

customer relationships, market orientation, market research, marketing, marketing management, marketing plan

Marketing Plan & Research Planning

Marketing Research Information

Total Running Time: 12:33

four p's, market performance, marketing actions, marketing opportunities

Marketing Research Information

Marketing Strategy: Segmentation, Targeting and Positioning

Total Running Time: 13:59

business markets, consumer markets, marketing strategy, segmentation, targeting and positioning

Marketing Strategy: Segmentation, Targeting and Positioning

Multiple Regression Analysis

Total Running Time: 14:21

diagnostics

Multiple Regression Analysis

Multiple Regression Analysis

Total Running Time: 14:38

Multiple Regression Analysis

n-Way ANOVA

Total Running Time: 07:22

analysis of variance, two-way

n-Way ANOVA

One-Way ANOVA

Total Running Time: 10:11

analysis of variance, Scheffe Test

One-Way ANOVA

Open Innovation

Total Running Time: 17:50

business paradigm, emerging business, implimentation, open innovation

Open Innovation

Preparing Data for Quantitative Analysis

Total Running Time: 12:17

cross tabulation, data tabulation, data validation, editing and coding

Preparing Data for Quantitative Analysis

Pricing Strategy

Total Running Time: 17:08

competitive price cutting, cost assessment, cost volume profit, demand curve, price elasticity, price strategy, pricing decision

Pricing Strategy

Product Design

Total Running Time: 19:32

design, innovation, product development

Product Design

Product Development

Total Running Time: 27:10

adoption, diffusion, New Product Development Process, product, product life cycle

Product Development

Product Development

Total Running Time: 22:18

adoption, diffusion, product, Product Development Process, product life cycle

Product Development

Product Protocol

Total Running Time: 18:07

product development, Product protocol, Voice of the customer

Product Protocol

Product Use Testing

Total Running Time: 18:28

development, marketing, product development, Product use testing

Product Use Testing

Proportionate vs Nonproportionate Sampling

Total Running Time: 06:05

average population income

Proportionate vs Nonproportionate Sampling

Qualitative Data Analysis

Total Running Time: 09:23

coding, data categorization, data reduction, finding relationships between categories, tabulation

Qualitative Data Analysis

Questionnaire Design

Total Running Time: 17:49

cover letter, question sequence, questionnaire appearance, structured and unstructured questions

Questionnaire Design

Regression Analysis with Dummy Variables

Total Running Time: 10:56

nominal, ordinal

Regression Analysis with Dummy Variables

Sampling Theory

Total Running Time: 18:40

calculating minimum required sample size, census, central limit theorem, confidence and precision, population and sampling frame, probability and nonprobability sampling, sample, sampling and nonsampling error

Sampling Theory

Scale Quality

Total Running Time: 14:00

categorical, continuous, interval scales, nominal scales, ordinal scales, ratio scales

Scale Quality

Scale Validity

Total Running Time: 08:59

content validity, convergent validity, discriminant validity, predictive validity, reliability

Scale Validity

Simple Regression

Total Running Time: 17:19

least squares, straight line relationship

Simple Regression

Simple Regression

Total Running Time: 15:45

Simple Regression

Simple vs Stratified Sampling

Total Running Time: 06:10

sampling efficiency, sampling error, simple random sampling, stratified random sampling

Simple vs Stratified Sampling

Spearman Rank Order Correlation

Total Running Time: 04:15

SRO analysis

Spearman Rank Order Correlation

t-Test for One Mean

Total Running Time: 09:27

analysis, interval scaled, ratio scaled

t-Test for One Mean

t-Test for Two Independent Means

Total Running Time: 10:31

interval scaled, ratio scaled, two tailed test

t-Test for Two Independent Means

t-Test for Two Related Means

Total Running Time: 11:13

interval scaled

t-Test for Two Related Means

The Marketing Research Report

Total Running Time: 14:29

common errors, criteria, good presentation slides, graphics, q and a

The Marketing Research Report

The New Products Process

Total Running Time: 18:45

new product process, phases, radical new products

The New Products Process

The Problem Find Solve Approach

Total Running Time: 16:50

customer problems, new products, online communities

The Problem Find Solve Approach

The Strategic Elements of Product Development

Total Running Time: 13:35

new product process, product development

The Strategic Elements of Product Development

Types of Research Designs

Total Running Time: 09:46

casual research, descriptive research, exploratory research, three types

Types of Research Designs

Types of Research Designs

Total Running Time: 09:53

Types of Research Designs

z-Test for One Proportion

Total Running Time: 10:54

ratio scaled, z test analysis

z-Test for One Proportion

z-Test for One Proportion

Total Running Time: 08:24

z-Test for One Proportion

z-Test for Two Proportions

Total Running Time: 07:09

ratio scaled

z-Test for Two Proportions

z-Test for Two Proportions

Total Running Time: 09:32

z-Test for Two Proportions

zTest For One Proportion

Total Running Time: 10:35

One proportion, z-Test

zTest For One Proportion

zTest For Two Proportions

Total Running Time: 09:04

Two related proportions, z-Test

zTest For Two Proportions