Brand Strategy Total Running Time: 13:15 brand equity, brand name, brand strategy, branding Brand Strategy
Casual Research Design Total Running Time: 11:10 concomitant variation, elimination, laboratory and field experiment, simulated or controlled test market, time order Casual Research Design
Channel Strategy Total Running Time: 15:13 distribution strategies, Push and pull distribution, traditional channel Channel Strategy
Concept Testing Total Running Time: 14:08 concept testing, concept testing techniques Concept Testing
Correlation Analysis Total Running Time: 08:06 coefficient of determination, curvilinear, interpreting correlation coefficients, no linear relationship, positive and negative correlations, r2 Correlation Analysis
Cross-Tabs Total Running Time: 11:10 chi squared statistic, cross tabulation analysis, goodness of fit tests Cross-Tabs
Customer Behavior Total Running Time: 16:09 b2b products, business-to-business products, consumer behavior, consumer decision process, consumer products Customer Behavior
Customer Value Proposition Total Running Time: 15:47 attributes and surrogates, determinant attributes, differentiation, joint space maps, perceptual maps, positioning, proposition Customer Value Proposition
Defining the Research Problem Total Running Time: 13:23 decision problem, issue, translation process Defining the Research Problem
Descriptive Research Design Total Running Time: 14:02 omnibus panels, surveys, true panels Descriptive Research Design
Diffusion of Innovation Total Running Time: 16:28 competing models, diffusion, product adoption, product diffusion Diffusion of Innovation
Exploratory Research Design Total Running Time: 12:49 case analysis, focus groups, interviews with key individuals, literature search Exploratory Research Design
Global Marketing Total Running Time: 27:25 Adaptive Decision, Global Firms, Global Setting, Marketing Program Decisions, Standardization Decision Global Marketing
Global Marketing Total Running Time: 23:01 adaptation, foreign markets, global marketing, modes of entry, standardization Global Marketing
Integrated Marketing Communications Total Running Time: 18:10 communication model, decoding processes, effects model, encoding processes, promotion setting, promotional decisions Integrated Marketing Communications
Launch Management Total Running Time: 17:03 launch management, launch management plan, launch tracking Launch Management
Likert-Type Scales Total Running Time: 09:01 number of categories, semantic differential scales Likert-Type Scales
Marketing Plan & Research Planning Total Running Time: 18:16 customer relationships, market orientation, market research, marketing, marketing management, marketing plan Marketing Plan & Research Planning
Marketing Research Information Total Running Time: 12:33 four p's, market performance, marketing actions, marketing opportunities Marketing Research Information
Marketing Strategy: Segmentation, Targeting and Positioning Total Running Time: 13:59 business markets, consumer markets, marketing strategy, segmentation, targeting and positioning Marketing Strategy: Segmentation, Targeting and Positioning
Open Innovation Total Running Time: 17:50 business paradigm, emerging business, implimentation, open innovation Open Innovation
Preparing Data for Quantitative Analysis Total Running Time: 12:17 cross tabulation, data tabulation, data validation, editing and coding Preparing Data for Quantitative Analysis
Pricing Strategy Total Running Time: 17:08 competitive price cutting, cost assessment, cost volume profit, demand curve, price elasticity, price strategy, pricing decision Pricing Strategy
Product Development Total Running Time: 27:10 adoption, diffusion, New Product Development Process, product, product life cycle Product Development
Product Development Total Running Time: 22:18 adoption, diffusion, product, Product Development Process, product life cycle Product Development
Product Protocol Total Running Time: 18:07 product development, Product protocol, Voice of the customer Product Protocol
Product Use Testing Total Running Time: 18:28 development, marketing, product development, Product use testing Product Use Testing
Proportionate vs Nonproportionate Sampling Total Running Time: 06:05 average population income Proportionate vs Nonproportionate Sampling
Qualitative Data Analysis Total Running Time: 09:23 coding, data categorization, data reduction, finding relationships between categories, tabulation Qualitative Data Analysis
Questionnaire Design Total Running Time: 17:49 cover letter, question sequence, questionnaire appearance, structured and unstructured questions Questionnaire Design
Regression Analysis with Dummy Variables Total Running Time: 10:56 nominal, ordinal Regression Analysis with Dummy Variables
Sampling Theory Total Running Time: 18:40 calculating minimum required sample size, census, central limit theorem, confidence and precision, population and sampling frame, probability and nonprobability sampling, sample, sampling and nonsampling error Sampling Theory
Scale Quality Total Running Time: 14:00 categorical, continuous, interval scales, nominal scales, ordinal scales, ratio scales Scale Quality
Scale Validity Total Running Time: 08:59 content validity, convergent validity, discriminant validity, predictive validity, reliability Scale Validity
Simple Regression Total Running Time: 17:19 least squares, straight line relationship Simple Regression
Simple vs Stratified Sampling Total Running Time: 06:10 sampling efficiency, sampling error, simple random sampling, stratified random sampling Simple vs Stratified Sampling
Spearman Rank Order Correlation Total Running Time: 04:15 SRO analysis Spearman Rank Order Correlation
t-Test for One Mean Total Running Time: 09:27 analysis, interval scaled, ratio scaled t-Test for One Mean
t-Test for Two Independent Means Total Running Time: 10:31 interval scaled, ratio scaled, two tailed test t-Test for Two Independent Means
The Marketing Research Report Total Running Time: 14:29 common errors, criteria, good presentation slides, graphics, q and a The Marketing Research Report
The New Products Process Total Running Time: 18:45 new product process, phases, radical new products The New Products Process
The Problem Find Solve Approach Total Running Time: 16:50 customer problems, new products, online communities The Problem Find Solve Approach
The Strategic Elements of Product Development Total Running Time: 13:35 new product process, product development The Strategic Elements of Product Development
Types of Research Designs Total Running Time: 09:46 casual research, descriptive research, exploratory research, three types Types of Research Designs
z-Test for One Proportion Total Running Time: 10:54 ratio scaled, z test analysis z-Test for One Proportion
zTest For Two Proportions Total Running Time: 09:04 Two related proportions, z-Test zTest For Two Proportions
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