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Designing A Campaign Strategy: An Introduction

Total Running Time: 08:13

digital marketing, marketing strategy

Designing A Campaign Strategy: An Introduction

Designing A Campaign Strategy: Setting Objectives

Total Running Time: 05:08

making campaign bjective, marketing strategy, smaort objectives, smart objects

Designing A Campaign Strategy: Setting Objectives

Marketing Strategy: Segmentation, Targeting and Positioning

Total Running Time: 13:59

business markets, Consumer Market, marketing strategy, segmentation, targeting and positioning

Marketing Strategy: Segmentation, Targeting and Positioning

Digital Differentiation Potential

Total Running Time: 16:29

competitive differentiation, competitive response, marketing strategy, segmentation

Digital Differentiation Potential

Portfolio Models

Total Running Time: 17:59

allocate resources, BCG model, GE model dimensions, marketing strategy

Portfolio Models

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