Faculty: C. Anthony Di Benedetto Tags: customer relationshipsmarket orientationmarket researchmarketingmarketing managementmarketing plan
Customer Centricity Total Running Time: 17:07 Consumers, Customer, Customer-Centric Culture, Customer-Centric Insights, marketing management Customer Centricity
Forecasting I Total Running Time: 33:32 adoption, consumer decision making, forecasting demand, integrated decision, market share, market size and growth, marketing plan, necessary information, penetration, product uptake, role in organizations, sizing a market, statistical techniques Forecasting I
Integrated Marketing Communications Part 1 Total Running Time: 04:57 advertising, branding, campaign management, Comminication, interference, marketing Integrated Marketing Communications Part 1
Introduction to Marketing: Origins and Evolution Total Running Time: 23:30 customer lifetime value, evolution of marketing, exchange, marketing, relationship development Introduction to Marketing: Origins and Evolution
Introduction to Operations Management Total Running Time: 17:30 accounting, analysis, finance, function, goods, marketing, Production, sales, services Introduction to Operations Management
Product Use Testing Total Running Time: 18:28 development, marketing, product development, Product use testing Product Use Testing
Relationships Total Running Time: 19:54 Consumer Relationships, Consumers, Digital Media, marketing, social media Relationships
Segmentation and LTV Total Running Time: 06:39 LTV. customer acquisition, marketing, segmentation Segmentation and LTV
Strategy – How to Prepare Consulting Report Total Running Time: 09:25 choosing the strategy, executive summary, FFA forecast, finance, key performance indicators, marketing, Porter's Six Forces, Production, recommended organizational approach, research and development, SWOT analysis, the assignment Strategy – How to Prepare Consulting Report
Value Chain Total Running Time: 03:43 design, marketing, research and development, Value Chain Value Chain
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