barriers to competition, challenger strategies, lock-in, penetration, pioneering strategies, skimming

9 questions, asian approach, commodity price variation, companion products, currency fluctuation, drivers of foreign market pricing, export price, global pricing objectives, influences on pricing decisions, penetration, price controls, production curve, safeguard against inflation, skimming, target costing, western approach

adoption, consumer decision making, forecasting demand, integrated decision, market share, market size and growth, marketing plan, necessary information, penetration, product uptake, role in organizations, sizing a market, statistical techniques